Escalating geopolitical competition is fundamentally reshaping the global economy by increasingly prioritising national security over economic efficiency as the dominant factor in resource allocation. If current trends persist, this shift will have a significant impact on global technological innovation.

Blind boxes, in terms of how they reach the consumers, are an innovation. Digging deeper into the issue, you will learn the very marketing of blind boxes is called probabilistic selling.

In recent years, with the continuous development of China's economy, the continuous improvement of people's living standards, and developments in internet technology, the consumer market has undergone great changes. Traditional marketing methods have been severely challenged, but the market remains full of growth opportunities.

July 7, 2026. Shanghai — The 7th CEIBS Marketing Symposium was held at the Duan Yongping Academic Centre on the CEIBS Shanghai campus today, bringing together nearly 100 renowned scholars from leading global institutions to explore the latest frontiers in marketing research.

“For legacy brands with eroding premiums, leaders must decide whether to reinvest in vertically integrated capabilities or accept that revival may be better achieved under a different owner."

July 3, 2025. Shanghai – The 6th CEIBS Marketing Symposium was held at the Duan Yongping Academic Centre on the CEIBS Shanghai campus today, bringing together more than 60 renowned scholars from leading global institutions to explore the latest developments and challenges in marketing research.

The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 7th CEIBS Marketing Symposium in Shanghai on July 7, 2026. The symposium serves as a forum for academic scholars to share cutting-edge research that has high implications for both theory and business practice. This year's symposium will feature six presentations by leading scholars from various fields of marketing research, including quantitative empirical modeling, consumer behavior and judgment, and digital platform and AI-mediated marketing.

Join us for a CEIBS Executive Forum on March 18, 2026, with Dr. Anning Chen, former President and CEO of Ford Motor Company Greater China, who will give a keynote speech on the theme of Global Automotive Industry: Necessary Strategies for Competing in Fragmented Markets.

The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 6th CEIBS Marketing Symposium in Shanghai on July 3, 2025. The symposium serves as a forum for academic scholars to share cutting-edge research that have high implications to both theory and business practice. This year's symposium will feature six presentations by leading scholars from various fields of marketing research, including analytical modeling, empirical modeling, and consumer behavior research.