• Faculty & Research

    Knowledge creation on China, from proven China experts.

  • Faculty & Research

    Knowledge creation on China, from proven China experts.


Faculty Profiles


Zhou, Dongsheng

Professor of Marketing;
Department Chair (Marketing), CEIBS
Director of CEIBS Healthcare Sector Research Centre

Dr. Dongsheng Zhou is Professor of Marketing and Director of CEIBS Healthcare Sector Research Centre at CEIBS. Since 2006, Dr. Zhou has served as the Academic Co-chair of SEPC, a joint executive training programme with Harvard Business School and SEM of Tsinghua University. From May 2007 to 2012, Prof. Zhou was the Associate Dean in charge of CEIBS’ alumni relationships. He previously served on the Faculty of Business at City University of Hong Kong. Before his academic career, he was in charge of Marketing Research for a large state-owned trading firm in China. Dr. Zhou received his Ph.D. from Faculty of Commerce and Business Administration at the University of British Columbia (UBC), Canada. His bachelor's degree was from the University of Science & Technology of China (USTC), China.

Dr. Zhou's research focuses on marketing strategies, game theory, MNE strategies in China, China's private enterprises, and the globalisation of Chinese firms. Dr. Zhou has been a Principal Investigator on a number of research projects in Hong Kong and mainland China. His research has been published in the Academy of Management Review, International Business Review, International Marketing Review, Journal of Advertising Research, Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Journal of Global Marketing, and Journal of International Economics, among others. Dr. Zhou has taught company training programmes for GE, Philips, AkzoNobel, Bayer, CITIC Group, Bank of China, Bank of Communications, Tencent, China South Airlines, China Shipping Container Lines, etc. Over the past few years, Dr. Zhou has conducted consulting services for a number of local and global firms (e.g., IBM, Du Pont) in industries such as Advertising, Agriculture, Automobile, Banking, Chemicals, Food, Infrastructures, Internet, Petroleum, Resources, Real Estate, Securities, Soft Drinks and Telecoms.

  • 1997 Ph.D., Faculty of Commerce & Business Administration, University of British Columbia (UBC)
  • 1990 B. Sc., University of Science & Technology of China (USTC)
  • Marketing Strategies
  • Marketing Modelling, Competition and Cooperation
  • MNE Strategies in China
  • China's Private Enterprises
  • The Globalisation of Chinese Firms
  • Marketing Management
  • Game Theory and Strategic Marketing
  • Corporate Strategy

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