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Zhou, Dongsheng

Professor of Marketing, CEIBS
Director of CEIBS Healthcare Sector Research Centre
Programme Co-Director of Smart Healthcare Startup Programme
Programme Co-Director of Advanced Management Programme

 

zdongsheng@ceibs.edu
(86) 21-28905493

Dr. Dongsheng Zhou is Professor of Marketing and Director of CEIBS Healthcare Sector Research Centre at CEIBS. From 2006 to 2017, Dr. Zhou has served as the Academic Co-chair of SEPC, a joint executive training programme with Harvard Business School and SEM of Tsinghua University. From May 2007 to 2012, Prof. Zhou was the Associate Dean in charge of CEIBS’ alumni relationships. In 2021, he was awarded CEIBS Teaching Excellence Award. He previously served on the Faculty of Business at City University of Hong Kong. Before his academic career, he was in charge of Marketing Research for a large state-owned trading firm in China. Dr. Zhou received his Ph.D. from Faculty of Commerce and Business Administration at the University of British Columbia (UBC), Canada. His bachelor's degree was from the University of Science & Technology of China (USTC), China.

Dr. Zhou's research focuses on marketing strategies, game theory, MNE strategies in China, China's private enterprises, and the globalisation of Chinese firms. Dr. Zhou has been a Principal Investigator on a number of research projects in Hong Kong and mainland China. His research has been published in the Academy of Management Review, International Business Review, International Marketing Review, Journal of Advertising Research, Journal of Advertising, Journal of Business Ethics, Journal of Business Research, Journal of Global Marketing, and Journal of International Economics, among others. Dr. Zhou has taught company training programmes for GE, Philips, AkzoNobel, Bayer, CITIC Group, Bank of China, Bank of Communications, Tencent, China South Airlines, China Shipping Container Lines, etc. Over the past few years, Dr. Zhou has conducted consulting services for a number of local and global firms (e.g., IBM, Du Pont) in industries such as Advertising, Agriculture, Automobile, Banking, Chemicals, Food, Infrastructures, Internet, Petroleum, Resources, Real Estate, Securities, Soft Drinks and Telecoms.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
PUBLICATIONS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  • 1997 Ph.D., Faculty of Commerce & Business Administration, University of British Columbia (UBC)
  • 1990 B. Sc., University of Science & Technology of China (USTC)
RESEARCH INTERESTS
  • Marketing Strategies
  • Marketing Modelling, Competition and Cooperation
  • MNE Strategies in China
  • China's Private Enterprises
  • The Globalisation of Chinese Firms
TEACHING INTERESTS
  • Marketing Management
  • Game Theory and Strategic Marketing
  • Corporate Strategy
PUBLICATIONS

China Business Survey 2018

China Business Survey 2017

VIDEOS

2021-11-16 2021 CEIBS Faculty Awards

IN THE MEDIA

2023-06-13 Counting the cost of US-China decoupling: Is there a way back?

2022-04-07 World Health Day 2022: Our planet, our health

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