For well over 100 years, a lot energy was focused on pushing the capabilities of the automobile. Past breakthroughs in vehicular power, handling and design exceeded the physical limits of the human body. But now the invention of connected cars, autonomous driving and smart cities are beginning to transcend the potential of the human brain. As cars become increasingly entwined with our lifestyles and future, we must also demand their makers conduct their craft in an ethical manner. The automotive industry faces several challenges – from shifting to renewable energy to overcoming traffic congestion to new forms of mobility – which it must tackle head-on.