PROGRAMME OBJECTIVES

The objectives of the CEIBS Advanced Management Programme for Africa for executives include:

• To support busy managers who need short modular programmes to achieve their professional goals 
• Offer self-reflection for personal and professional transformation  
• Build strategic leadership capabilities of executives 
• Enable peer learning from best practices and contextual experiences shared by others 
• Create and sustain a peer network for social capital development 
• Prepare some participants for executive roles 
• Providing coaching for personal and professional development 
• Enable a view of the future of tech/business through a China lens through case studies and the China immersion
• Offer access to the prestige brand value effect from the CEIBS global brand 

PROGRAMME BENEFITS

This programme will challenge you to reach your full potential. You will gain confidence, feel reinvigorated and be ready to improve the performance of your organisation.

By the end of the programme, you would have:

• Acquired specialised knowledge of human resources, marketing, finance and accounting, as well as formulation and implementation of strategies pertaining to business leadership and management
• Gained a deeper understanding of the particular role of CEOs, directors and general managers and learned how to establish constructive work relationships with supervisors, subordinates, team members and external stakeholders
• Further enhanced those skills which are essential for CEOs, directors and general managers: negotiation, coaching and communication skills
• Been inducted into the CEIBS Africa alumni and, by extension, gained access to the over 30,000 CEIBS Global Alumni Network, which boasts of extensive and rewarding social capital resources available to members 

PROGRAMME CONTENT

Financial Strategy and Value Creation
As a decision-maker, a senior executive needs to appreciate and understand how effective financial decisions can contribute to the growth and financial health of the organisation. Hence, even as a non-finance manager a senior executive must understand and speak the language of finance or accounting. This module is designed to enable participants to think with financial considerations in mind and be in a position to utilise financial information in business decision-making. The course equips senior executives with the confidence and the competence to analyse financial performance, design effective cost management systems and undertake robust financial planning and control. It will expand the financial knowledge of participants by examining how finance supports both operational and strategic decisions, empowering them to evaluate business performance and make sound financial decisions to achieve growth.

Driving exponential growth through strategic marketing
Today, cross-platforms, digital ecosystems and other emerging social, mobile, cloud and analytics technologies have permeated every aspect of organisations, including marketing. The strategic marketing module examines proven strategic approaches and tactics for developing and implementing successful and profitable marketing initiatives during a time of digital transformation. In a post-Covid world, disruptive technologies have fundamentally altered the way consumers interact with themselves and with organisations - giving rise to new threats and innovative marketing opportunities as organisations strive to drive growth in customer acquisition, retention, and customer lifetime value. It prepares senior leaders to be future-ready as they drive brand differentiation, value creation and value capture for their organisation irrespective of their functional roles.

Corporate Governance and Ethics
One of the major challenges facing business leaders today is their organisation’s governance
structure. The Corporate Governance and Ethics module gets you current on critical issues and developments in corporate governance and will prepare you to assess, create and implement an ideal corporate governance model to suit different types of organisations. The module is intended to ground participants in the theory and practice of corporate governance as part of value creation for business and society. Effective corporate governance represents an important hope in upholding integrity and fighting ethical violations and corruption. Securing shareholder and stakeholder interests through the lens of accountability, probity and openness in the conduct of an organisation’s business will be covered using hands-on exercises and case studies. The module will also discuss business ethics, corruption and integrity and how they impact on corporate value creation.

Game Changing Leadership for Dynamic Times
Organisations today are faced with constant change, and in consequence, the need to
adapt to new global realities in order to survive and grow. Organisational success mainly
boils down to the ability of senior executives to anticipate and manage change. This
The module aims to develop and/or enhance the ability of senior executives to introduce new
ideas and processes into their departments or divisions, and/or manage successfully
change projects handed down, thereby ensuring the continued survival and prosperity of
their organisations.

Disruption, Essence of Strategy and Organisational Agility
The focus of this module is on identifying the key drivers of persistent superior performance that senior executives, who are key decision-makers in the corporate environment, can use to improve strategy formulation and execution for their organisations. The module adopts proven concepts and tools for analysing industry attractiveness and competitive dynamics, for understanding an organisation’s value creation and competitive advantage. It also explores concepts for developing innovative strategies both within the organisation’s value chain and across industries and geographic markets, as well as for planning the effective execution of an organisation’s strategy.

Executive Leadership Coaching
One-on-one engagement sessions with participants with a focus on honing their leadership skills within the corporate space.

Additional Sessions
Inter-Cohort Teambuilding
This session in Ghana explores how teams can work together in a cohesive manner.
Executives will learn the practicalities involved in building and sustaining effective teams and will come out of the session with a clear understanding of how to build and sustain successful teams that will deliver optimum results.
 
Expositional Session on Doing Business in China
An Introduction to the China lens into Tech/Business future readiness.

CEIBS DIFFERENTIATOR

In line with the executive education ideals of the International Master in Practising Management (IMPM), we have designed and arranged a series of extracurricular activities that demonstrate the programme's practice orientation. These include:

• 360 Assessment - Improve your overall managerial and leadership effectiveness
• Company Visits - Observe successful business models, management practices and innovation processes from leading companies 
• Alumni Network - Leverage the power of our prestigious Alumni community
• Learning through Reflection - Self-reflection for personal and professional transformation 
• Reflection Paper - Synthesise the knowledge gained from the programme to create a workable action plan that will be implemented in your organisation
• One-on-one executive leadership coaching

AMP 2026 SCHEDULE

PROGRAMME FEES

The programme fee is US$15,000 and is payable in installments.

Your programme fee includes tuition, course materials, case licensing fees, certificate, accommodation when outside your country of residence, breakfast, lunch and coffee breaks. The fee does not cover your flights.

Partial scholarship opportunity available.

ADMISSION PROCEDURE

Complete the online Application Form OR download, complete and send the Application Form. Thereafter, the following would happen:

• Submit your academic or professional qualifications, CV or profile and passport or portrait-sized photo
• Interview: After receiving the Application Form, we will contact you as soon
• as possible for an interview
• On passing the interview, CEIBS Africa Admissions Office will send you a Letterof Acceptance   and a Payment Notice
• Enrollment will be confirmed after payment

Cancellations:

Any cancellation made 15 days or more prior to the programme start date is eligible for a full refund of programme fees paid. Any cancellation made less than 15 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded to participants who withdraw from the programme.

NEXT STEPS

To take your place in the Advanced Management Programme for Africa cohort, here are a number of things you can do:

• Request a Call
• Reserve a Place
• Apply Online
• Download the Brochure

For Enquiries
Call any of the following numbers:
+233 54 431 5238 / +233 54 431 2673 (Ghana)
+234 810 917 1190 / +234 706 810 5054 (Nigeria)

Or email africaprogramme@ceibs.edu 
 

CONTACT

China Europe International Business School
Accra Campus
5 Monrovia Road, East Legon, Accra, Ghana

Ph: +233 544315238; +234 8147195558
Email: eeafrica@ceibs.edu