The 6th CEIBS Marketing Symposium
The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 6th CEIBS Marketing Symposium in Shanghai on July 3, 2025. The symposium serves as a forum for academic scholars to share cutting-edge research that have high implications to both theory and business practice. This year's symposium will feature six presentations by leading scholars from various fields of marketing research, including analytical modeling, empirical modeling, and consumer behavior research.
Agenda
| The 6th CEIBS Marketing Symposium | |
| Venue: Duan Yongping Academic Center - Room 103, CEIBS, 950 Jinke Road, Pudong, Shanghai | |
| Schedule: | July 3, 2025 |
| 8:20-8:45 | Registration |
| 8:45-9:00 |
Welcome Address Tian Zhu, Vice President and Co-Dean, CEIBS |
| 9:00-10:00 |
Presentation 1: The Impact of Inter-departmental Proximity on Joint Sales inRetail Stores
Q&A |
| 10:00-10:15 | Coffee Break |
| 10:15-11:15 |
Presentation 2: Free or Fee: The Influence of Payment on Preference for Quantityversus Quality
Q&A |
| 11:15-11:30 | Coffee Break |
| 11:30-12:30 |
Presentation 3: The Open Access Paradox: Quantifying Returns from UniversityPublisher Agreements
Q&A |
| 12:30-14:00 | Buffet Lunch – The Moon, Commons Building |
| 14:00-15:00 |
Presentation 4: Can Firms Do Well by Doing Environmental Good? Cost-BenefitAnalyses of Amazon’s Climate Pledge Friendly Program
Q&A |
| 15:00-15:15 | Coffee Break |
| 15:15-16:15 |
Presentation 5: Too Intimate to Indulge: The Impact of Intimate Language in SalesInteractions on Indulgent Consumption
Q&A |
| 16:15-16:30 | Coffee Break |
| 16:30-17:30 |
Presentation 6: Optimal Pricing with Dynamic In-Consumption Social Interactions
Q&A |
| 17:30 | Conference Ends |
Coordinator: Klara Zhang, zklara@ceibs.edu, (86) 21-28905437
