The 7th CEIBS Marketing Symposium
The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 7th CEIBS Marketing Symposium in Shanghai on July 7, 2026. The symposium serves as a forum for academic scholars to share cutting-edge research that has high implications for both theory and business practice. This year's symposium will feature six presentations by leading scholars from various fields of marketing research, including quantitative empirical modeling, consumer behavior and judgment, and digital platform and AI-mediated marketing.
Agenda
| The 7th CEIBS Marketing Symposium | |
| Venue: Duan Yongping Academic Center - Room 109, CEIBS, 699 Hong Feng Road, Pudong, Shanghai | |
| Schedule: | July 7, 2026 |
| 8:20-8:45 | Registration |
| 8:45-9:00 |
Welcome Address Tian Zhu, Vice President and Co-Dean, CEIBS |
| 9:00-10:00 |
Presentation 1: The Impact of Recommender Systems on Content Consumptionand Production: Evidence from Field Experiments and Structural Modeling
Q&A |
| 10:00-10:15 | Coffee Break |
| 10:15-11:15 |
Presentation 2: Can Digital Patient Navigation Improve Outpatient CareExperience? Evidence from a Large-Scale Field Experiment
Q&A |
| 11:15-11:30 | Coffee Break |
| 11:30-12:30 |
Presentation 3: When the List “Gets” Me: Persona Framing and Persuasion inOnline Recommendations
Q&A |
| 12:30-14:00 | Buffet Lunch – The Moon, Commons Building |
| 14:00-15:00 |
Presentation 4: The Adverse Effect of Strikethrough Pricing on PurchaseIntention
Q&A |
| 15:00-15:15 | Coffee Break |
| 15:15-16:15 |
Presentation 5: Recognition Lost: How AI-Generated Summaries DiscourageReview Writing
Q&A |
| 16:15-16:30 | Coffee Break |
| 16:30-17:30 |
Presentation 6: The Cost of Compassion: How Brand Support for StigmatizedPopulations Undermines Perceived Product Quality
Q&A |
| 17:30 | Conference Ends |
Coordinator: Ms. Judy Lu, ljudy@ceibs.edu, (86) 21-28905158
