"Building trust with overseas consumers takes time and 'a deep understanding of (local) tastes, social nuance and even the regulatory landscape.'"

July 7, 2026. Shanghai — The 7th CEIBS Marketing Symposium was held at the Duan Yongping Academic Centre on the CEIBS Shanghai campus today, bringing together nearly 100 renowned scholars from leading global institutions to explore the latest frontiers in marketing research.

“For legacy brands with eroding premiums, leaders must decide whether to reinvest in vertically integrated capabilities or accept that revival may be better achieved under a different owner."

July 3, 2025. Shanghai – The 6th CEIBS Marketing Symposium was held at the Duan Yongping Academic Centre on the CEIBS Shanghai campus today, bringing together more than 60 renowned scholars from leading global institutions to explore the latest developments and challenges in marketing research.

July 9, 2024. Shanghai - The CEIBS 30th Anniversary Marketing Symposium was held at the CEIBS Shanghai campus on July 9, 2024, bringing together more than 70 scholars from top universities in the US, Europe, and Asia to discuss current issues and trends in the field of marketing.

Members of Gen-Z aren't just rich kids in affluent cities, Professor of Marketing Wang Yajin tells the South China Morning Post