Professor Wang is Professor of Marketing and Associate Dean (Research) at CEIBS. Prior to joining CEIBS, she served on the faculty of the Marketing Department at the Robert H. Smith School of Business, University of Maryland, USA. Professor Wang earned her Ph.D. in Marketing from the University of Minnesota. She also holds a Master’s degree in Mass Communication from the University of Minnesota and a Bachelor's degree in Journalism and Law & Sociology from Peking University.

Professor Wang’s research integrates customer insights and psychology, digital marketing, ESG (environmental, social, and corporate governance), and customer management to help businesses design brand and marketing strategies that are not only effective in the marketplace but also sustainable in the long run. Her research areas include brand strategy in the digital era, brand elevation and architecture management, consumer insights, ESG and sustainable consumption, as well as the application of technology and evolutionary psychology in marketing. She has been a prolific researcher and has won Maryland Research Excellence from the University of Maryland. Professor Wang’s research work has been published in top-tier UTD and Financial Times (FT 50) academic journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing. Meanwhile, she serves as an Associate Editor for the Journal of Consumer Research (UTD, FT 50) and the International Journal of Research in Marketing, and is on the on the editorial board for the Journal of Marketing (UTD, FT 50) and the Journal of Consumer Psychology (FT 50). She has received multiple outstanding reviewer awards from these leading journals. Professor Wang’s research has also been featured by major media outlets such as The New York Times, The Wall Street Journal, Harvard Business Review, and CNN.

Professor Wang teaches courses on strategic brand management, consumer insights, marketing strategy, and ESG strategy. She has received multiple teaching and research awards, including the Distinguished Teaching Award from the Robert H. Smith School of Business at the University of Maryland, the Excellence in Teaching Award from the Carlson School of Management at the University of Minnesota, as well as CEIBS’ Teaching Excellence Award, Research Excellence Award, and the One Service Excellence Award for Faculty. At CEIBS, Professor Wang teaches across various master’s and doctoral programs, including MBA, FMBA, EMBA, HEMBA, and DBA. She is also actively involved in executive education, teaching in both open-enrollment and company specific programs, and providing brand strategy consulting to many leading multinational and Chinese companies. In addition, Professor Wang serves as the director of ESG research area at CEIBS, and the co-directors of CEIBS Branding Camp.