Escalating geopolitical competition is fundamentally reshaping the global economy by increasingly prioritising national security over economic efficiency as the dominant factor in resource allocation. If current trends persist, this shift will have a significant impact on global technological innovation.

Blind boxes, in terms of how they reach the consumers, are an innovation. Digging deeper into the issue, you will learn the very marketing of blind boxes is called probabilistic selling.

In recent years, with the continuous development of China's economy, the continuous improvement of people's living standards, and developments in internet technology, the consumer market has undergone great changes. Traditional marketing methods have been severely challenged, but the market remains full of growth opportunities.

July 3, 2025. Shanghai – The 6th CEIBS Marketing Symposium was held at the Duan Yongping Academic Centre on the CEIBS Shanghai campus today, bringing together more than 60 renowned scholars from leading global institutions to explore the latest developments and challenges in marketing research.

July 9, 2024. Shanghai - The CEIBS 30th Anniversary Marketing Symposium was held at the CEIBS Shanghai campus on July 9, 2024, bringing together more than 70 scholars from top universities in the US, Europe, and Asia to discuss current issues and trends in the field of marketing.

Members of Gen-Z aren't just rich kids in affluent cities, Professor of Marketing Wang Yajin tells the South China Morning Post

The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 6th CEIBS Marketing Symposium in Shanghai on July 3, 2025. The symposium serves as a forum for academic scholars to share cutting-edge research that have high implications to both theory and business practice. This year's symposium will feature six presentations by leading scholars from various fields of marketing research, including analytical modeling, empirical modeling, and consumer behavior research.

As early as the 1960s, psychologist Stanley Milgram explored the closeness of interpersonal relationships through his "small world experiment." He discovered that it only takes a few people to connect two strangers, which led to the famous theory of "six degrees of separation." This finding sparked in-depth research into social networks and raised an intriguing question: given that the world is so closely connected, it is time to ask, can ideas or products spread as efficiently and effectively as viruses do amongst people?

The Marketing Department of China Europe International Business School (CEIBS) invites you to attend CEIBS 30th Anniversary Marketing Symposium in Shanghai on July 9, 2024. This year, we have invited six speakers who have been re-shaping the marketing horizon by bridging these severed realms through their highly impactful research and the dissemination of their work. If you would like to join this event, please register now as seats are limited.