The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 7th CEIBS Marketing Symposium in Shanghai on July 7, 2026. The symposium serves as a forum for academic scholars to share cutting-edge research that has high implications for both theory and business practice. This year's symposium will feature six presentations by leading scholars from various fields of marketing research, including quantitative empirical modeling, consumer behavior and judgment, and digital platform and AI-mediated marketing.

Join us for a CEIBS Executive Forum on March 18, 2026, with Dr. Anning Chen, former President and CEO of Ford Motor Company Greater China, who will give a keynote speech on the theme of Global Automotive Industry: Necessary Strategies for Competing in Fragmented Markets.

The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 6th CEIBS Marketing Symposium in Shanghai on July 3, 2025. The symposium serves as a forum for academic scholars to share cutting-edge research that have high implications to both theory and business practice. This year's symposium will feature six presentations by leading scholars from various fields of marketing research, including analytical modeling, empirical modeling, and consumer behavior research.

As early as the 1960s, psychologist Stanley Milgram explored the closeness of interpersonal relationships through his "small world experiment." He discovered that it only takes a few people to connect two strangers, which led to the famous theory of "six degrees of separation." This finding sparked in-depth research into social networks and raised an intriguing question: given that the world is so closely connected, it is time to ask, can ideas or products spread as efficiently and effectively as viruses do amongst people?

The Marketing Department of China Europe International Business School (CEIBS) invites you to attend CEIBS 30th Anniversary Marketing Symposium in Shanghai on July 9, 2024. This year, we have invited six speakers who have been re-shaping the marketing horizon by bridging these severed realms through their highly impactful research and the dissemination of their work. If you would like to join this event, please register now as seats are limited.

We cordially invite you to attend our exclusive lecture with CEIBS Associate Professor of Marketing Hyun Young Park who will put viral marketing under the microscope on September 16.

The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 4th CEIBS Marketing Symposium in Shanghai on August 14, 2023. The symposium serves as a forum for academic scholars to share cutting-edge research that have high implications to both theory and business practice. The symposium will feature presentations by leading scholars from various fields of marketing research, including analytical modeling, empirical modeling, and consumer behavior research. This year's theme is “Embracing Change in Marketing: Adapting Strategies, Adopting Modern Methods, and Empowering Decision Intelligence."