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Turpin, Dominique V.

President (European),
Professor of Marketing, CEIBS

dominique.turpin@ceibs.edu
(86) 21-28905151

Dr. Dominique V. Turpin is the European President and Professor of Marketing at CEIBS. He joined CEIBS in September 2022. Prof. Turpin is a marketing expert and Japan specialist. He was IMD's Dentsu Chaired Professor of Marketing and the Dean of External Relations until 2022 and served as IMD President, Dean and Nestlé Professor from 2010 to 2016. Before joining IMD in 1986, he spent several years in Tokyo as a representative of a French firm in Japan. He earned a doctorate in economics from Sophia University in Tokyo, after receiving a master's degree in marketing from French business school ESSCA.

For his outstanding accomplishments in executive education, Prof. Turpin was awarded life-long membership of the International Academy of Management. Prof. Turpin is a board member of EFMD. He is also on the International Advisory Board of prestigious institutions such as the Stockholm School of Economics (SSE), Waseda Business School (Japan) and others. He has been a member of CEIBS Academic Council since the very beginning.
 
Prof. Turpin has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy. 

He remains active in the writing of case studies, and is working on two books-one with Goutam Challagalla on digital transformation in marketing, and another containing the many quotations from business leaders that he has gathered over his long career.

Prof. Turpin taught on IMD's flagship Orchestrating Winning Performance (OWP) program and was previously Director of the school's MBA program and its Program for Executive Development Diploma (PED). He has also directed customized programs for companies such as KAO, Mondelez, Groupe SEB, Panasonic and Japan Tobacco International, and he has worked as a consultant and management educator with a large number of international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips and Uponor.
 
Prof. Turpin is the author of more than 100 books, articles and case studies. He has had articles published in the Financial Times, European Business Forum, and MIT Sloan Management Review, and has been a regular contributor to the Nihon Sangyo Shimbun, one of the leading business dailies in Japan. He is an editorial advisor for the Singapore Management Review.
 
Prof. Turpin’s case studies have won several awards. His cases on Toyota and Kineer were recognized in the 2022 John Molson MBA International Case Writing Competition awards, and his case Sam100: Will construction robotics disrupt the US bricklaying industry? won an EFMD Case Writing Competition Award in 2020. He was also included on The Case Centre's list of the top 40 best-selling case authors both in 2015/16 and 2018/19. Prof. Turpin is Chairman of DAA Capital Partners, a Geneva-based private equity firm investing in impactful trends, and serves on the boards of several listed and unlisted companies and educational institutions.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
PUBLICATIONS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  • 1986 Ph.D in Economics from Sophia University, Japan
  • 1980 Master in Business Management from ESSCA, France
RESEARCH INTERESTS
  • Brand Management
  • Customer Centricity
  • Marketing Strategy
  • Asian Business Strategy
TEACHING INTERESTS
  • Brand Management
  • Customer Centricity
  • Marketing Strategy
  • Asian Business Strategy
PUBLICATIONS

The Essential Book of Business and Life Quotations

VIDEOS

2025-01-01 Happy New Year from CEIBS | A Message from our Presidents

2024-11-22 CEIBS 10th Europe Forum 2024 • Brussels | Highlights

2024-06-28 "We are in a very difficult moment for the world" | CEIBS Europe Forum Paris Highlights

2024-02-10 Happy Year of the Dragon from CEIBS!

2023-06-21 Turpin: Embrace optimism amidst opportunities and challenges

2023-05-12 The Essential Book of Business and Life Quotations

2023-02-06 Why is resilience more important than ever for business?

2022-12-22 Prof. Dominique Turpin: A platform for life-long learning

2022-12-21 Prof. Dominique Turpin: Venture into a changing world

2022-12-20 Prof. Dominique Turpin: A transformational global learning journey, anchored in China

2022-12-19 Prof. Dominique Turpin: Meet our new CEIBS President (European)

IN THE MEDIA

2025-04-16 CEIBS enjoys healthy academic independence, President (European) Dominique Turpin tells Poets and Quants in a full-length interview

2025-01-11 Chinese firms have to work hard to adapt to local cultures when expanding into overseas markets, CEIBS President (European) Dominique Turpin tells South China Morning Post

2024-10-30 In an exclusive interview with South China Morning Post, CEIBS President (European) Dominique Turpin says Europe has a key role to play in US-China relations

2024-08-30 The key to successful globalisation for any company is a high degree of localisation, which includes respect for the locals and their culture, CEIBS President (European) Dominique Turpin tells the South China Morning Post

2024-07-14 Pro-business Third Plenum will help steady China's relations with the West during challenging year, writes CEIBS President (European) Dominique Turpin in opinion piece for South China Morning Post

2024-06-28 Chinese firms looking to crack overseas markets can learn from their Japanese counterparts, CEIBS President (European) Dominique Tupin says in full-length interview with South China Morning Post

2024-06-20 Why Chinese companies need to build global brands

2023-11-29 CEIBS President (European) Dominique Turpin interviewed on sidelines of CEIBS 9th Europe Fourm

2023-09-28 Rethinking the business school of tomorrow

2023-09-03 CEIBS President (European) Dominique Turpin discusses how businesses can keep adding value with Time Magazine

2023-08-03 Three golden rules of brand management: Differentiation, innovation and communications

2023-06-02 “There are still significant numbers of people who want to come and study in China” says CEIBS European president Dominique Turpin in live Bloomberg TV interview

2023-05-04 Why is it imperative for China to nurture global brands?

2023-03-27 CEIBS President (European) Dominique Turpin discusses building brands in a globalized economy with Latin American business media Diario Financiero

2022-12-15 Prof Dominique Turpin in China Daily feature on his new role at CEIBS and thoughts on China's future

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