Dr. Hyun Young Park is an Associate Professor of Marketing at CEIBS. She earned her PhD in Marketing from Stern School of Business, New York University and Bachelor in Business Administration, with highest honours, from Seoul National University.

As a behavioral scientist, Dr. Park’s research examines psychology underlying consumer behavior. Using the psychological insight, she helps companies formulate marketing strategies that enhance customer experience and produce desired consumer responses. She is particularly interested in how emotions, such as guilt, anger, sadness, and gratitude, influence consumer decisions.  Her extensive volunteer work in Central Asia and in regions affected by natural disasters (e.g., Haiti and Turkey) reflects her innate interest in understanding people’s moral judgements and decision-making, including factors that affect charitable giving, and the impact of company’s ESG activities on consumer behavior.

Dr. Park was named as one of the world’s “Best 40 under 40 Professors” by Poets & Quants (2017). She is also the recipient of the CEIBS Teaching Excellence Award (2024). Beyond her academic pursuits, she has been a dedicated volunteer worker over the last two decades, serving the underprivileged in Islamic, post-Socialist, and distressed regions through various educational programmes. In addition, she has been involved in ASEM (Asia Europe Meeting) activities that promote mutual understanding across different cultures. While growing up, Dr. Park was educated in Australia, Korea, and the US.