Faculty & Research
Faculty & Research
Professor of Marketing, CEIBS
Dr. Wang Qi is a Professor of Marketing at China Europe International Business School (CEIBS). Prior to joining CEIBS, she served as an Associate Professor of Marketing at State University of New York at Binghamton where she had taught since 2005. Dr. Wang was also appointed as a Visiting Associate Professor at the City University of Hong Kong Department of Marketing in 2016.
Prof. Wang received a Ph.D. degree in Marketing from University of Florida, a M.S in Econometrics from Sun Yat-Sen (Zhongshan) University, and B.S in Applied Mathematics from Zhengzhou University.
For more than 12 years, Prof. Wang has taught on International Marketing and New Product Management at both undergraduate and graduate levels as well as on Empirical Marketing Models and Methods at the doctoral level. She is a past recipient of the Corning Award for Excellence in Research, and was a finalist for both the Journal of Marketing Research’s (JMR) 2016 William F. O'Dell Award and 2010 Marketing Science Institute (MSI) H. Paul Root Award. In addition, she was on Dean's Honor Roll for Excellence in Teaching in Spring 2009, Spring 2013, Fall 2013, Spring 2014, Spring 2015 and Fall 2016.
Prof. Wang’s research interests concentrate on Network Effects, Social Interaction and Social Networks, Big Data Marketing, Emerging Market Globalisation, Corporate Sustainability and Open Innovation, as well as New Product Development. Her publications regularly appear in leading international academic journals, such as Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Product and Innovation Management, Customer Needs and Solutions. Her paper has been presented at numerous international conferences, including the Marketing Dynamic Conference, INFORMS Marketing Science Conference, BBCRST conference, World Business and Social Science Research Conference.
- 2005 Ph. D in Marketing, University of Florida, USA
- 1994 M.S in Econometrics, SUN YAT-SEN (Zhongshan) University, China
- 1991 B.S in Applied Mathematics, Zhengzhou University, China
- Network Effects
- Social Interaction and Social Networks
- Big Data Marketing
- Emerging Market Globalisation
- Corporate Sustainability
- Open Innovation and New Product Development
- Marketing Analytics
- Digital Marketing
- Customer Analytics
- New Product Development
- International Marketing
- Empirical Marketing Methods and Models
2021-10-18 Can fashion really be sustainable?