简体中文
Quick Login
  • Apply for MBA
  • Apply for Finance MBA
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for HEMBA
  • Apply for DBA
  • Apply for Executive Education
  • CEIBS iCampus
  • Transcript & Certificate
简体中文
Quick Login
  • Apply for MBA
  • Apply for Finance MBA
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for HEMBA
  • Apply for DBA
  • Apply for Executive Education
  • CEIBS iCampus
  • Transcript & Certificate
  • Programmes
    • Programmes Overview
    • MBA
      • Introduction
      • Programme Overview
        • Curriculum
        • One-Year Option
        • Coordinated Degrees
        • Strategy Project
        • China Modules
        • Overseas Modules
        • Int'l Exchange
        • Watch Online Lectures
      • Our Faculty
      • Campus Life
        • Class Profile
        • Student Life
        • Student Ambassadors
        • Student Stories
        • Student Committee
        • Mentoring Programme
      • Career Prospects
        • Career Support
        • Latest Career Report
        • Success Stories
        • Alumni Career Support
        • Recruiters
        • Visiting Leader Executive Coaching
      • Admissions & Financial Aid
        • Requirements
        • Application Process
        • Expenses & Financial Aid
        • Overseas Applicants
        • Living at CEIBS
      • CEIBS MBA Deferred Admission
      • Upcoming Events
      • Pre-MBA Camps
      • Campus & Location
      • FAQ & Contact Us
        • Common Questions
        • Get in Touch
    • Finance MBA
      • Introduction
      • Programme
        • Curriculum Structure
        • Mentoring Programme
        • F4 Series
      • Our Students
        • Class Statistic
      • Admissions
        • Admission Announcement
        • Application Requirements
        • Application Procedure
        • Tuition & Fees
      • Faculty
      • FAQ
      • Contact FMBA
    • MiM (Switzerland)
    • Executive MBA
      • Global EMBA
        • Introduction
        • Programme
          • Curriculum Structure
          • Learning Objective
          • Programme Schedule
        • Admissions
          • Application Requirements
          • Application Process
          • Evaluation
          • Tuition & Financial Support
        • Our Students
          • Class Profile
          • Alumni Community
        • Faculty Insights
        • Admission Events
        • Video Library
          • Infosessions
          • Online Lectures
        • GEMBA FAQ
        • Contact GEMBA
      • EMBA in Chinese
        • Programme
          • Overview
          • World-class Faculty
          • Curriculum Structure
        • Our Students
        • Admissions
          • Application Process
          • Tuition & Fees
        • Contact Us
      • HEMBA
        • Introduction
          • Overview
          • Partners
          • Curriculum
          • Professors
        • Admissions
          • Application
          • Evaluation
          • Tuition
        • News & Events
        • Contact Us
    • DBA (Switzerland)
    • PhD
      • Introduction
      • Supervisors
      • Admissions
      • Bulletin
      • Contact Us
    • Executive Education
      • Introduction
      • Open Enrolment Programmes
        • All
        • C-suite Series
        • General Management
        • Family Business
        • Strategy
        • Finance and Accounting
        • Leadership
        • Operations Management
        • Negotiation and Decision-making
        • Organisation and Management
        • Marketing and Sales
        • Digitalisation
        • Industry Programmes
        • Alumni Status Programmes
        • Entrepreneurship
      • Find Your Programme
      • Company Specific Programmes
      • FAQ
      • Contact Us
      • Download
      • Applicant Services Centre
    • Entrepreneur Camp
      • Programmes
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Admissions
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Faculty & Guest Speakers
      • Contact Us
    • Programmes in Zurich
    • Programmes in Accra
      • Introduction
      • Global Executive MBA
      • Executive Education
        • About Exec Ed
        • ODP Programme
        • WELA Programmes
        • AMP Programme
        • CEIBS Difference
        • Exec Ed FAQ
      • Visit Us
      • Brochures Download
      • Contact Us In Africa
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
        • Working Papers
        • Books
        • Research Reports
        • Real Situation Learning Method
        • CEIBS Institutional Repository
        • CEIBS Knowledge
        • Audio & Video
      • Seminars/Conferences
        • Forums
        • Seminars
        • Symposiums
      • Research & Case Centres
        • Research Areas
        • Research Centres
        • CEIBS Think Tank
        • Case Centre
        • CEIBS Lujiazui International Institute of Finance
        • Teaching and Research Bases
      • Newsletters & Announcements
        • CEIBS Quarterly Newsletters
        • Faculty Awards
    • Thought Leadership
    • Faculty Positions Open
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
      • TheLINK
        • TheLINK Home
        • Archive
        • Contact TheLINK
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Alumni Lifelong Learning
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • About Ceibs
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • International Advisory Board
      • Corporate Advisory Board
    • Rankings & Accreditation
    • Media Centre
      • News
      • Media Coverage
      • CEIBS Stories
      • Audio & Video
      • CEIBS Newsletter
      • Media Contact
      • Social Media
      • CEIBS Teddy
    • Upcoming Events
    • CEIBS ESG
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra
  • Programmes
    • Programmes Overview
    • MBA
      • Introduction
      • Programme Overview
        • Curriculum
        • One-Year Option
        • Coordinated Degrees
        • Strategy Project
        • China Modules
        • Overseas Modules
        • Int'l Exchange
        • Watch Online Lectures
      • Our Faculty
      • Campus Life
        • Class Profile
        • Student Life
        • Student Ambassadors
        • Student Stories
        • Student Committee
        • Mentoring Programme
      • Career Prospects
        • Career Support
        • Latest Career Report
        • Success Stories
        • Alumni Career Support
        • Recruiters
        • Visiting Leader Executive Coaching
      • Admissions & Financial Aid
        • Requirements
        • Application Process
        • Expenses & Financial Aid
        • Overseas Applicants
        • Living at CEIBS
      • CEIBS MBA Deferred Admission
      • Upcoming Events
      • Pre-MBA Camps
      • Campus & Location
      • FAQ & Contact Us
        • Common Questions
        • Get in Touch
    • Finance MBA
      • Introduction
      • Programme
        • Curriculum Structure
        • Mentoring Programme
        • F4 Series
      • Our Students
        • Class Statistic
      • Admissions
        • Admission Announcement
        • Application Requirements
        • Application Procedure
        • Tuition & Fees
      • Faculty
      • FAQ
      • Contact FMBA
    • MiM (Switzerland)
    • Executive MBA
      • Global EMBA
        • Introduction
        • Programme
          • Curriculum Structure
          • Learning Objective
          • Programme Schedule
        • Admissions
          • Application Requirements
          • Application Process
          • Evaluation
          • Tuition & Financial Support
        • Our Students
          • Class Profile
          • Alumni Community
        • Faculty Insights
        • Admission Events
        • Video Library
          • Infosessions
          • Online Lectures
        • GEMBA FAQ
        • Contact GEMBA
      • EMBA in Chinese
        • Programme
          • Overview
          • World-class Faculty
          • Curriculum Structure
        • Our Students
        • Admissions
          • Application Process
          • Tuition & Fees
        • Contact Us
      • HEMBA
        • Introduction
          • Overview
          • Partners
          • Curriculum
          • Professors
        • Admissions
          • Application
          • Evaluation
          • Tuition
        • News & Events
        • Contact Us
    • DBA (Switzerland)
    • PhD
      • Introduction
      • Supervisors
      • Admissions
      • Bulletin
      • Contact Us
    • Executive Education
      • Introduction
      • Open Enrolment Programmes
        • All
        • C-suite Series
        • General Management
        • Family Business
        • Strategy
        • Finance and Accounting
        • Leadership
        • Operations Management
        • Negotiation and Decision-making
        • Organisation and Management
        • Marketing and Sales
        • Digitalisation
        • Industry Programmes
        • Alumni Status Programmes
        • Entrepreneurship
      • Find Your Programme
      • Company Specific Programmes
      • FAQ
      • Contact Us
      • Download
      • Applicant Services Centre
    • Entrepreneur Camp
      • Programmes
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Admissions
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Faculty & Guest Speakers
      • Contact Us
    • Programmes in Zurich
    • Programmes in Accra
      • Introduction
      • Global Executive MBA
      • Executive Education
        • About Exec Ed
        • ODP Programme
        • WELA Programmes
        • AMP Programme
        • CEIBS Difference
        • Exec Ed FAQ
      • Visit Us
      • Brochures Download
      • Contact Us In Africa
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
        • Working Papers
        • Books
        • Research Reports
        • Real Situation Learning Method
        • CEIBS Institutional Repository
        • CEIBS Knowledge
        • Audio & Video
      • Seminars/Conferences
        • Forums
        • Seminars
        • Symposiums
      • Research & Case Centres
        • Research Areas
        • Research Centres
        • CEIBS Think Tank
        • Case Centre
        • CEIBS Lujiazui International Institute of Finance
        • Teaching and Research Bases
      • Newsletters & Announcements
        • CEIBS Quarterly Newsletters
        • Faculty Awards
    • Thought Leadership
    • Faculty Positions Open
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
      • TheLINK
        • TheLINK Home
        • Archive
        • Contact TheLINK
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Alumni Lifelong Learning
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • About Ceibs
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • International Advisory Board
      • Corporate Advisory Board
    • Rankings & Accreditation
    • Media Centre
      • News
      • Media Coverage
      • CEIBS Stories
      • Audio & Video
      • CEIBS Newsletter
      • Media Contact
      • Social Media
      • CEIBS Teddy
    • Upcoming Events
    • CEIBS ESG
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra

Faculty & Research


Knowledge creation on China, from proven China experts.

Faculty & Research


Knowledge creation on China, from proven China experts.
  • Faculty Profiles
    • All
    • By Department
    • Distinguished Faculty
    • Faculty Emeritus
    • Other Faculty
  • CEIBS Research
    • Research Publications
      • Working Papers
      • Books
      • Research Reports
      • Real Situation Learning Method
      • CEIBS Institutional Repository
      • CEIBS Knowledge
      • Audio & Video
    • Seminars/Conferences
      • Forums
      • Seminars
      • Symposiums
    • Research & Case Centres
      • Research Areas
      • Research Centres
      • CEIBS Think Tank
      • Case Centre
      • CEIBS Lujiazui International Institute of Finance
      • Teaching and Research Bases
    • Newsletters & Announcements
      • CEIBS Quarterly Newsletters
      • Faculty Awards
  • Thought Leadership
  • Faculty Positions Open
  • International Fellowship Programme
CEIBS Careers
Related Links
 Faculty Portal

Breadcrumb

  • Home
  • Faculty & Research
  • Faculty Profiles
  • All

Faculty Profiles

Printer Friendly Page

Wang, Qi

Professor of Marketing;
Department Chair (Marketing), CEIBS
Research Director, CEIBS AI & Marketing Innovation Research Lab
Chairman, CEIBS x Tezign Generative AI & Business Innovation Initiative

qwang@ceibs.edu
Personal Webpage
86-21-28905626

Dr. Wang Qi is a Professor of Marketing and Department Chair of Marketing at China Europe International Business School (CEIBS). Prior to joining CEIBS, she served as an Associate Professor of Marketing at State University of New York at Binghamton where she had taught since 2005. Dr. Wang was also appointed as a Visiting Associate Professor at the City University of Hong Kong Department of Marketing in 2016.

Prof. Wang received a Ph.D. degree in Marketing from University of Florida, a M.S in Econometrics from Sun Yat-Sen (Zhongshan) University, and B.S in Applied Mathematics from Zhengzhou University.

For more than 12 years, Prof. Wang has taught on International Marketing and New Product Management at both undergraduate and graduate levels as well as on Empirical Marketing Models and Methods at the doctoral level. She is a past recipient of the Corning Award for Excellence in Research, and was a finalist for both the Journal of Marketing Research’s (JMR) 2016 William F. O'Dell Award and 2010 Marketing Science Institute (MSI) H. Paul Root Award. In addition, she was on Dean's Honor Roll for Excellence in Teaching in Spring 2009, Spring 2013, Fall 2013, Spring 2014, Spring 2015 and Fall 2016.

Prof. Wang’s research interests concentrate on Network Effects, Social Interaction and Social Networks, Big Data Marketing, Emerging Market Globalisation, Corporate Sustainability and Open Innovation, as well as New Product Development. Her publications regularly appear in leading international academic journals, such as Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Product and Innovation Management, Customer Needs and Solutions. Her paper has been presented at numerous international conferences, including the Marketing Dynamic Conference, INFORMS Marketing Science Conference, BBCRST conference, World Business and Social Science Research Conference.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  • 2005 Ph. D in Marketing, University of Florida, USA
  • 1994 M.S in Econometrics, SUN YAT-SEN (Zhongshan) University, China
  • 1991 B.S in Applied Mathematics, Zhengzhou University, China
RESEARCH INTERESTS
  • Network Effects
  • Social Interaction and Social Networks
  • Big Data Marketing
  • Emerging Market Globalisation
  • Corporate Sustainability
  • Open Innovation and New Product Development
TEACHING INTERESTS
  • Marketing Analytics
  • Digital Marketing
  • Customer Analytics
  • New Product Development
  • International Marketing
  • Empirical Marketing Methods and Models
VIDEOS

2024-11-01 Pioneering AI in Management Education: The CEIBS AI & Management Innovation Research Centre

2024-11-01 Pioneering AI in Management Education: The CEIBS AI & Management Innovation Research Centre

2023-01-30 Can fashion really be sustainable?

2020-05-21 Marketing with Prof. Wang Qi

IN THE MEDIA

2022-11-24 How have COVID-19 lockdowns changed consumer behaviour?

2022-10-11 Discount delight: Can couponing help drive adoption of your branded app?

2022-07-08 When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition

2021-10-18 Can fashion really be sustainable?

2021-09-29 Failure to Complete Cross-Border M&As: ‘To’ vs ‘From’ Emerging Markets

2021-05-20 Fashion sector's impact on environment needs addressed urgently, Prof Wang Qi tells China Daily

2021-05-18 The art of marketing blind boxes with eyes wide open

2021-05-17 Prof Wang Qi on the art of marketing blind boxes with eyes wide open

2020-12-11 Does doing good lead to doing better in emerging markets?

CONNECT WITH CEIBS

WeChat
PRIVACY POLICY MAKE AN ENQUIRY 30th Anniversary CEIBS iCampus Webmail

CAMPUSES AND LOCATIONS

  • SHANGHAI
  • BEIJING
  • SHENZHEN
  • ZURICH
  • ACCRA
699 Hongfeng Road, Pudong, Shanghai 201206, P.R.C. ( Virtual Reality Campus Tour | Map | Campus Layout )
Tel:+86-21-2890 5890
Admissions Hotline:+86-21-2890 5588
Email:info@ceibs.edu
Make an Enquiry
MORE DETAILS
Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing 100193, P.R.C ( Map )
Tel:+86-10-8296 6600
Email:info@ceibs.edu
Make an Enquiry
MORE DETAILS
142 Zimao St., Qianhai Cooperation Zone, Shenzhen 518066, P. R. C.
Tel:+86-755-3699 5111
Email:info@ceibs.edu
Make an Enquiry
MORE DETAILS
Zurich Campus, CEIBS Switzerland AG, Hirsackerstrasse 46, P.O. Box, CH-8810 Horgen
Tel:+41 44 728 99 86
Email:info.zh@ceibs.edu
Website:https://europe.ceibs.edu/
Make an Enquiry
MORE DETAILS
5 Monrovia Road, East Legon, Accra, Ghana
Tel:+233 544315238; +233 302745944
Nigeria Office,
No.2 Louis Solomon street, Victoria Island, Lagos, Nigeria
Tel: +234 7068105054
Email:africaprogram@ceibs.edu
Website:https://www.ceibs.edu/africa
Make an Enquiry
MORE DETAILS

Copyright © 2025 China Europe International Business School.   沪ICP备12032981号    1沪公网安备 31011502016087号