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Wang, Qi

Professor of Marketing;
Department Chair (Marketing), CEIBS
Research Director, CEIBS AI & Marketing Innovation Research Lab
Chairman, CEIBS x Tezign Generative AI & Business Innovation Initiative

qwang@ceibs.edu
Personal Webpage
86-21-28905626

Dr. Wang Qi is a Professor of Marketing and Department Chair of Marketing at China Europe International Business School (CEIBS). Prior to joining CEIBS, she served as an Associate Professor of Marketing at State University of New York at Binghamton where she had taught since 2005. Dr. Wang was also appointed as a Visiting Associate Professor at the City University of Hong Kong Department of Marketing in 2016.

Prof. Wang received a Ph.D. degree in Marketing from University of Florida, a M.S in Econometrics from Sun Yat-Sen (Zhongshan) University, and B.S in Applied Mathematics from Zhengzhou University.

For more than 12 years, Prof. Wang has taught on International Marketing and New Product Management at both undergraduate and graduate levels as well as on Empirical Marketing Models and Methods at the doctoral level. She is a past recipient of the Corning Award for Excellence in Research, and was a finalist for both the Journal of Marketing Research’s (JMR) 2016 William F. O'Dell Award and 2010 Marketing Science Institute (MSI) H. Paul Root Award. In addition, she was on Dean's Honor Roll for Excellence in Teaching in Spring 2009, Spring 2013, Fall 2013, Spring 2014, Spring 2015 and Fall 2016.

Prof. Wang’s research interests concentrate on Network Effects, Social Interaction and Social Networks, Big Data Marketing, Emerging Market Globalisation, Corporate Sustainability and Open Innovation, as well as New Product Development. Her publications regularly appear in leading international academic journals, such as Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Product and Innovation Management, Customer Needs and Solutions. Her paper has been presented at numerous international conferences, including the Marketing Dynamic Conference, INFORMS Marketing Science Conference, BBCRST conference, World Business and Social Science Research Conference.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  • 2005 Ph. D in Marketing, University of Florida, USA
  • 1994 M.S in Econometrics, SUN YAT-SEN (Zhongshan) University, China
  • 1991 B.S in Applied Mathematics, Zhengzhou University, China
RESEARCH INTERESTS
  • Network Effects
  • Social Interaction and Social Networks
  • Big Data Marketing
  • Emerging Market Globalisation
  • Corporate Sustainability
  • Open Innovation and New Product Development
TEACHING INTERESTS
  • Marketing Analytics
  • Digital Marketing
  • Customer Analytics
  • New Product Development
  • International Marketing
  • Empirical Marketing Methods and Models
VIDEOS

2025-08-27 Professor of Marketing & Department Chair (Marketing) Wang Qi | CEIBS Faculty Introductions

2024-11-01 Pioneering AI in Management Education: The CEIBS AI & Management Innovation Research Centre

2023-01-30 Can fashion really be sustainable?

2020-05-21 Marketing with Prof. Wang Qi

IN THE MEDIA

2022-11-24 How have COVID-19 lockdowns changed consumer behaviour?

2022-10-11 Discount delight: Can couponing help drive adoption of your branded app?

2022-07-08 When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition

2021-10-18 Can fashion really be sustainable?

2021-09-29 Failure to Complete Cross-Border M&As: ‘To’ vs ‘From’ Emerging Markets

2021-05-20 Fashion sector's impact on environment needs addressed urgently, Prof Wang Qi tells China Daily

2021-05-18 The art of marketing blind boxes with eyes wide open

2021-05-17 Prof Wang Qi on the art of marketing blind boxes with eyes wide open

2020-12-11 Does doing good lead to doing better in emerging markets?

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