• Programmes
    • Master Programmes (Full-time)
      • MBA
      • Global MiM (Switzerland)
    • Master Programmes (Part-time)
      • Executive MBA
      • Global EMBA
      • HEMBA
      • Finance MBA
      • Part-time MBA
    • Doctoral Programmes
      • DBA (Switzerland)
      • PhD
    • Executive Education (Non-degree)
      • Open Enrolment Programmes
      • Company Specific Programmes
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
      • Seminars/Conferences
      • Research & Case Centres
      • Newsletters & Announcements
    • Thought Leadership
    • Open Faculty Positions
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
      • TheLINK
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Lifelong Learning
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • Impact
  • Events
  • News
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra
  • About CEIBS
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • International Advisory Board
      • Corporate Advisory Board
      • EMBA Advisory Board
    • Rankings & Accreditation
    • Media Centre
      • News
      • Media Coverage
      • CEIBS Stories
      • Audio & Video
      • CEIBS Newsletter
      • Media Contact
      • Social Media
      • CEIBS Teddy
    • Upcoming Events
    • ESG
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
简体中文
Apply Now
  • Apply for MBA
  • Apply for Part-time MBA
  • Apply for Finance MBA
  • Apply for Global MiM
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for HEMBA
  • Apply for DBA
  • Apply for Executive Education
iCampus
  • CEIBS iCampus
  • Webmail
  • Transcript & Certificate
Search

Search for content that you interest

Faculty & Research


Knowledge creation on China, from proven China experts.

Faculty & Research


Knowledge creation on China, from proven China experts.
  • Faculty Profiles
    • All
    • By Department
    • Distinguished Faculty
    • Faculty Emeritus
    • Other Faculty
  • CEIBS Research
    • Research Publications
      • Working Papers
      • Books
      • Research Reports
      • Real Situation Learning Method
      • CEIBS Institutional Repository
      • CEIBS Knowledge
      • Audio & Video
    • Seminars/Conferences
      • Forums
      • Seminars
      • Symposiums
    • Research & Case Centres
      • Research Areas
      • Research Centres
      • CEIBS Think Tank
      • Case Centre
      • CEIBS Lujiazui International Institute of Finance
      • Teaching and Research Bases
    • Newsletters & Announcements
      • CEIBS Quarterly Newsletters
      • Faculty Awards
  • Thought Leadership
  • Open Faculty Positions
  • International Fellowship Programme
CEIBS Careers
Related Links
 Faculty Portal

Breadcrumb

  • Home
  • Faculty & Research
  • Faculty Profiles
  • All

Faculty Profiles

Printer Friendly Page

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

Wang, Qi

Professor of Marketing;
Department Chair (Marketing), CEIBS
Research Director, CEIBS AI & Marketing Innovation Research Lab
Chairman, CEIBS x Tezign Generative AI & Business Innovation Initiative

qwang@ceibs.edu
Personal Webpage
86-21-28905626

Dr. Wang Qi is a Professor of Marketing and Department Chair of Marketing at China Europe International Business School (CEIBS). Prior to joining CEIBS, she served as an Associate Professor of Marketing at State University of New York at Binghamton where she had taught since 2005. Dr. Wang was also appointed as a Visiting Associate Professor at the City University of Hong Kong Department of Marketing in 2016.

Prof. Wang received a Ph.D. degree in Marketing from University of Florida, a M.S in Econometrics from Sun Yat-Sen (Zhongshan) University, and B.S in Applied Mathematics from Zhengzhou University.

For more than 12 years, Prof. Wang has taught on International Marketing and New Product Management at both undergraduate and graduate levels as well as on Empirical Marketing Models and Methods at the doctoral level. She is a past recipient of the Corning Award for Excellence in Research, and was a finalist for both the Journal of Marketing Research’s (JMR) 2016 William F. O'Dell Award and 2010 Marketing Science Institute (MSI) H. Paul Root Award. In addition, she was on Dean's Honor Roll for Excellence in Teaching in Spring 2009, Spring 2013, Fall 2013, Spring 2014, Spring 2015 and Fall 2016.

Prof. Wang’s research interests concentrate on Network Effects, Social Interaction and Social Networks, Big Data Marketing, Emerging Market Globalisation, Corporate Sustainability and Open Innovation, as well as New Product Development. Her publications regularly appear in leading international academic journals, such as Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Product and Innovation Management, Customer Needs and Solutions. Her paper has been presented at numerous international conferences, including the Marketing Dynamic Conference, INFORMS Marketing Science Conference, BBCRST conference, World Business and Social Science Research Conference.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  • 2005 Ph. D in Marketing, University of Florida, USA
  • 1994 M.S in Econometrics, SUN YAT-SEN (Zhongshan) University, China
  • 1991 B.S in Applied Mathematics, Zhengzhou University, China
RESEARCH INTERESTS
  • Network Effects
  • Social Interaction and Social Networks
  • Big Data Marketing
  • Emerging Market Globalisation
  • Corporate Sustainability
  • Open Innovation and New Product Development
TEACHING INTERESTS
  • Marketing Analytics
  • Digital Marketing
  • Customer Analytics
  • New Product Development
  • International Marketing
  • Empirical Marketing Methods and Models
VIDEOS

2025-08-27 Professor of Marketing & Department Chair (Marketing) Wang Qi | CEIBS Faculty Introductions

2024-11-01 Pioneering AI in Management Education: The CEIBS AI & Management Innovation Research Centre

2024-11-01 Pioneering AI in Management Education: The CEIBS AI & Management Innovation Research Centre

2023-01-30 Can fashion really be sustainable?

2020-05-21 Marketing with Prof. Wang Qi

IN THE MEDIA

2022-11-24 How have COVID-19 lockdowns changed consumer behaviour?

2022-10-11 Discount delight: Can couponing help drive adoption of your branded app?

2022-07-08 When a Strategy for Sustainability is Sustainable: The Impact of Refurbished Products in Markets with Network Effects and Standards Competition

2021-10-18 Can fashion really be sustainable?

2021-09-29 Failure to Complete Cross-Border M&As: ‘To’ vs ‘From’ Emerging Markets

2021-05-20 Fashion sector's impact on environment needs addressed urgently, Prof Wang Qi tells China Daily

2021-05-18 The art of marketing blind boxes with eyes wide open

2021-05-17 Prof Wang Qi on the art of marketing blind boxes with eyes wide open

2020-12-11 Does doing good lead to doing better in emerging markets?

TOP
View All Menu
  • Programmes
    • Master Programmes (Full-time)
      • MBA
      • Global MiM (Switzerland)
    • Master Programmes (Part-time)
      • Executive MBA
      • Global EMBA
      • HEMBA
      • Finance MBA
      • Part-time MBA
    • Doctoral Programmes
      • DBA (Switzerland)
      • PhD
    • Executive Education (Non-degree)
      • Open Enrolment Programmes
      • Company Specific Programmes
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
      • Seminars/Conferences
      • Research & Case Centres
      • Newsletters & Announcements
    • Thought Leadership
    • Open Faculty Positions
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
      • TheLINK
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Lifelong Learning
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • Impact
  • Events
  • News
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra
  • About CEIBS
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • International Advisory Board
      • Corporate Advisory Board
      • EMBA Advisory Board
    • Rankings & Accreditation
    • Media Centre
      • News
      • Media Coverage
      • CEIBS Stories
      • Audio & Video
      • CEIBS Newsletter
      • Media Contact
      • Social Media
      • CEIBS Teddy
    • Upcoming Events
    • ESG
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
Make an Enquiry
Donate
Privacy Policy
30th Anniversary
Europe Forum
CEIBS iCampus
Webmail

Copyright © 2026 China Europe International Business School   沪ICP备12032981号     1沪公网安备 31011502016087号

Connect with Us
WeChat
WeChat Channels
Foundation Services
Connect with Us

Connect with Us

WeChat
WeChat Channels
Foundation Services
Make an Enquiry
Contact us
Locations