Programme Co-Director

Other professors：

Professor BAI, GUO

Professor Tsai,Terence

Professor Cheng, Lin

Professor Guo Wei

Professor Jiang, Yuan

Professor Li, Qiang

Professor Liang, Neng

Professor Mai, Ke

Professor Ramasamy Bala

Professor Rui, Oliver

Professor Schuh, Sebastian

Professor Wang, Yajin

Professor Wang, An-Chih Andrew

Professor Xu, Bin

Professor Yang, Wei

Professor Zhang, Feida

Professor Zhang, Hua

Professor Zhang, Lingling

Professor Zhang, Wenqing

Professor Zhao, Xinge

Professor Zhu, Tian

Programme Objective

The study of management, like the understanding of a civilization, involves moving from the instrumental level to the institutional level to the ideological level. The instrumental level includes a variety of analytical management tools, methods, and techniques; the institutional level includes specific management systems such as governance structure, organizational structure, and business processes; and the ideological level includes values and beliefs that inform strategic management tasks such as leadership, fostering corporate culture, and change.

By introducing a strategic mindset, a systematic theoretical framework, and a variety of practical management tools, the AMP provides participants with deep insights into Chinese management practices at the instrumental, institutional, and ideological levels to help them easily and confidently navigate management challenges in the complex business landscape.

The nine core modules covering thirteen topics will enable AMP participants to:

• Think outside the box and reflect on strategy positioning and formulation.
• Appropriately allocate resources based on a deep understanding of each functional area and develop an overall business plan, processes, and systems.
• Better align business processes with growth and profitability objectives.
• Better understand the organization’s operating and motivational mechanisms and build strong organizational capabilities to effectively execute business strategies.
• Identify innovation trends, develop an innovation strategy, and create innovation value in the context of digital transformation.
• Better compete and collaborate in the business community, and actively participate in formulating the rules of the game to promote the healthy development of the industry.
• Gain a better understanding of risk management and the principles for designing internal controls to address the uncertainties of a complex marketplace.
• Learn, discuss, and share best practices in business management and operations with outstanding leaders from a variety of industries.

Programme Benefits

Participants will:

• Gain knowledge of general management, including macroeconomics, leadership, marketing, finance and accounting, business negotiations, strategy formulation and implementation, risk control, business decisions, and capital operations.
• Acquire advanced and practical management tools, establish their own theoretical framework for management, and develop an effective strategic mindset.
• Gain in-depth insight into the role of a general manager and learn how to interact with superiors, subordinates, team members and external stakeholders.
• Develop the sustainable self-development skills required of a general manager.
• Seize opportunities in the capital market and leverage financial resources to serve business strategies.
• Develop a mindset that can effectively deal with decision problems in times of uncertainty and strengthen the ability to deconstruct, reflect and analyze complicated decision problems.
• Become a member of the CEIBS Alumni Association and join the dynamic AMP Club.

Programme Content

The CEIBS AMP is designed to cover the top ten topics of greatest concern to general managers in three broad categories:

【Big-picture thinking】

Macroeconomic landscape

• Drivers and strengths of China’s robust growth: a global perspective
• A distinctive feature of China’s economic growth
• Causes of China’s economic slowdown in recent years
• China’s growth prospects in the post-COVID era
• China-US relations and the future of the global economy

Global vision

• Key economic variables
• Economic growth and development - short-term issues
• Economic growth and development - long-term issues

Strategic thinking and management

• Defining strategy
• External environment: Industry analysis

• Five forces that shape strategy

• External environment: Macroeconomic analysis and strategy
• External environment: National, regional, and urban environment and strategy
• Internal environment and strategy
• Strategy formulation: Types of strategy
• Strategy implementation: Strategic leadership

Leadership of excellence

• Personal leadership style: PDP behavioral assessment
• Managing high performance          
• Motivation and engagement
• Team coaching
• Fundamentals of leading high-performance teams
• Effective team decision-making
• Managing influence and power
• Elements and major types of organizational design
• Driving organizational change
• Building a sustainable organization

Business decision-making

• Introduction to game theory models
• Game theory and business strategy: Strategic marketing in the Olympic Games
• Dynamics of market competition
• The five elements of the game
• Value network co-created by participants
• The essence of supply chain management
• Lock-in effect and switching costs
• How to set reasonable rules of the game?
• How to capture the evolution of the industry?
• Challenges of the changing marketplace
• Game strategy, scope of the game, and game theory in business practice

Enterprise risk control

• Information and Risk Control Fundamentals
• Financial Reporting Quality and Risk Control

• Relationship between the three financial statements and the role of accruals
• Earnings quality risk: Analysis and adjustment
• Rethinking earnings quality risk: Motives and means of earnings manipulation

• Predicting and controlling the risk of financial fraud: Theory and practice

• Actual fraud cases and the importance of predicting financial fraud risk
• An review of methods for predicting the risk of financial fraud
• Using financial statements to predict financial fraud risk (a big data perspective)
• Predicting financial fraud risk and investment strategy

• Predicting and managing credit risk: Theory and practice

• Credit supply and demand
• The process of credit risk analysis and prediction
• Calculating, interpreting, and controlling credit risk
• Using bankruptcy prediction models to predict and control bankruptcy risk

【Core business】

Corporate finance

• Introduction to financial statements

• Profit, assets and liabilities, and cash flow
• The relationship between the three financial statements
• Ratio analysis: Common third-party financial indicators
• Impact of business activities on financial statements
• Revenue recognition: Performance based on consolidated financial statements
• Common size analysis to create a business profile

• Understanding and analyzing financial statements

• Liquidity management: Making money at no cost
• Non-current assets: R&D and goodwill
• Income statement analysis: Accounting profit and business valuation

Marketing

• User-centric business model and marketing strategy based on user value creation

• Market opportunities and challenges in an era of rapid change
• Underlying marketing logic and key marketing decisions
• User acquisition and experience
• Digital user management

• Brand strategy development, branding and integrated marketing communications in the digital age

• The unique value of brands in consumer decisions and experiences
• Consumer decision pathways and customer-based brand equity in the digital age
• Brand positioning
• Integrated marketing programs to build brand equity

• Building and sustaining brand equity and DTC brands

• Brand architecture and portfolio strategy
• Leveraging market portfolios and brand extensions to increase market share and move into higher and lower-end markets
• Evolution of DTC brands
• Future of DTC and DTC brands in China

Talent management

• Strategic talent management
• Frontier: Talent management difficulties during rapid organizational expansion
• Discipline and emotion in talent management
• Performance appraisal and feedback
• Employee wellness
• Frontier: Artificial intelligence and talent management
• Human resources analytics
• Interviewing and robotic interviewing
• Talent mobility, development and retention
• Internal talent market
• Frontier: Age, generation, and Gen Z employee management

Management accounting

• Cost terminology
• Job costing
• Activity-based costing (ABC)
• Cost allocation
• Cost-volume-profit (CVP) analysis
• Decision-making and related information
• Pricing decisions

Wealth management

• Finance and wealth
• Risk identification
• Demographics and wealth management
• Asset class
• Asset allocation
• Dollar cycle and wealth management
• Alternative investment
• Behavioral finance
• Insurance scheme
• Trust and family office
• Estate planning
• Inheritance and philanthropy

【Learning by doing】

Innovation and entrepreneurship

• Business model innovation

• Exploring and exploiting the mismatch
• Business model design
• Entrepreneurial methodology

• Digital strategy

• Data-driven operations and middle office strategy
• Entrepreneurial strategic decision-making

• Innovation and change

• Strategic business model thinking
• Customer value and management
• The Innovator’s Dilemma

• Business model game

• Business model pivot and game
• Game modeling and review
• Value network and game decisions

• Entrepreneurial Leadership

• Equity game
• The entrepreneur’s dilemma
• Recap and reflection

Business simulation and leadership reflection

• Simulation of competitive strategy confrontation
• Strategy formulation and effective implementation
• Environmental analysis and strategic thinking
• Executive teamwork
• Leadership styles and team complementarity
• Managing team effectiveness
• Team behavior reflection
• Leadership behavior reflection
• Organizational leadership development

To help participants quickly grasp and apply key knowledge points, the programme is designed to include a series of activities that provide a hands-on, immersive experience.

• Team-building (“rowing together”)

Participants will take part in a rowing and team leadership course. Rowing is a sport that demands exceptional teamwork and leadership. It not only tests individual physical endurance and technical skills, but also requires team coordination and a leader’s capacity to drive collective success. Through hands-on rowing experience and theoretical learning, participants will acquire a more profound understanding of the fundamental concepts of leading a team and how to implement them in managing a business.
Requirements for participants: Resilience and a strong sense of responsibility.

• Brainstorming (“sparking creative ideas”)

A professor-led brainstorming session is organized for students to explore constructive and creative solutions to current challenges or trending issues facing their respective companies.
Requirements for participants: Be open and willing to share their ideas.

• Benchmark company visits (“using industry leaders as benchmarks”)

Led by the AMP Academic Director or a CEIBS professor, visits to benchmark companies run by the participants are organized before and after the modules to give participants the opportunity to interact with senior executives.
Requirements for participants: thirst for knowledge and willingness to follow advice.

• Thinking outside the box (“drawing lessons from the experiences of business leaders)

During the programme, business leaders will speak to participants and inspire them to engage in interdisciplinary learning that prepares them for new opportunities and challenges in a complex and ever-changing business landscape.
Requirements for participants: remain curious and think critically.

• Writing a reflection report (“putting theory into practice”)

Participants will be required to review a variety of materials covered in various modules, including readings, class materials, and course notes, and then write a reflection report on their respective company’s operations, an assignment designed to help them better apply theoretical knowledge to real-world business problems.
Requirements for participants: a commitment to innovation.

• A “post-AMP” module with a variety of events (pursuing “lifelong learning”)

To enhance the physical and mental well-being of participants, a post-AMP module will be offered with forums, field visits, overseas study tours and reunions, in line with the principle of “strengthening cohesion among AMP alumni, sharing experiences and resources, promoting healthy lifestyles and instilling a sense of corporate social responsibility”.
Requirements for participants: Demonstrate team spirit to grow together.
 

Teaching Language

Partly Chinese, partly English with sequential Chinese interpretation

Admissions Procedures

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Cancellations

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

Notification

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.