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Bai, Guo

Assistant Professor of Strategy and Entrepreneurship, CEIBS

guobai@ceibs.edu
86-21-28905604

Dr. Guo Bai is Assistant Professor of Strategy and Entrepreneurship at China Europe International Business School (CEIBS).

Dr. Bai earned her Ph.D. in Strategic Management from HEC Paris, M.A. in Management Science from ESCP Europe, and B.A. in Economics and English Language & Literature from Peking University. Her current research primarily focuses on digital economy, technology and innovation management, technological ethics, etc. The book, China’s Development: Capitalism and Empire, which is co-authored with Professor Michel Aglietta, has a significant impact in France and beyond. It has been granted a whole page report by several major newspapers in France, such as Le Monde, Le Figaro, Les Échos, etc.

Dr. Bai’s recent teaching and research work mainly focus on the business model and corporate study in relation to the new technology format. Meanwhile, she pays close attention to the influence of technology development, especially that of artificial intelligence and other digital technologies on social equality, social welfare, and sustained economic growth. Her study on the corporate structure and analysis under Internet era is gaining more and more attention from academic and business sectors. Her research outcomes have been gradually published on the world leading journals including Journal of Management Studies. Dr. Bai is also invited to present at numerous conference including AOM and Smart City Congress at Barcelona.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  • 2016, Ph.D., Strategic Management, HEC Paris
  • 2009, M.A., Management Science, ESCP Europe
  • 2003, B.A., Economics, English Language & Literature, Peking University
RESEARCH INTERESTS
  • Digital Economy
  • Technology and Innovation
  • Technological Ethics
TEACHING INTERESTS
  • Innovation Strategy
  • Digital Economy
  • Digitalization Transformation
VIDEOS

2024-11-29 Humanising Technology: AI's Role in Customer-Centric Marketing | From Classroom to Boardroom

2023-10-03 Is WeChat's network monopolistic? Examining the growth prospects of WeChat as an innovation ecosystem

2023-03-08 What She Said at CEIBS

2022-05-10 Success stories are hard to replicate, successful mind-sets maybe not

2020-11-19 The Future of Work: Shifting Business Models

IN THE MEDIA

2025-03-01 South China Morning Post quotes Professor Bai Guo on how the influence of China’s tech entrepreneurs is going global

2023-07-12 Central Bank Digital Currencies – The Next Generation of Money?

2023-03-08 DigitALL to reshape gender equality

2022-06-02 Is WeChat’s network monopolistic? Examining the growth prospects of WeChat as an innovation ecosystem

2022-01-13 RCEP takes effect! What benefits will it bring to China?

2021-06-07 Success stories are hard to replicate, successful mind-sets maybe not

2021-03-01 Contextualising the Sharing Economy

2021-01-15 How can companies align their businesses with China’s ‘dual circulation’ strategy?

2020-05-07 China Daily: Prof Bai Guo says Shanghai Disneyland re-opening highlights delicate balance between epidemic control and rebooting businesses

2020-03-16 What does China’s handling of the Coronavirus mean for digital economies?

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