The mission of this research area is to create and disseminate knowledge of best practices in the management and marketing of services, to improve service delivery quality, foster service innovation, and enhance service productivity. We define service broadly to include service companies, service as products and servitization of manufacturing. We envision this research area platform to be an inclusive one and invite faculty members from CEIBS as well as CEIBS’ alumni community, scholars and practitioners outside of CEIBS to join our efforts.

Core Members:

  • Chen, Weiru

    Associate Professor of Strategy, CEIBS

  • Hwang, Yuh-Chang

    Honorary Professor in Accounting;
    CaixaBank Chair in Accounting;
    Academic Director of DBA Programme, CEIBS

  • Xin, Katherine Rong

    Professor of Organisational Behaviour, CEIBS; 
    Bayer Chair in Leadership;
    Associate Dean (Europe)
    Director of Hospitality EMBA, DBA and CCEMBA Programme
    Co-Director, CEIBS Research Center for International Cruise Economy

Affiliated Members