Service Excellence
The mission of this research area is to create and disseminate knowledge of best practices in the management and marketing of services, to improve service delivery quality, foster service innovation, and enhance service productivity. We define service broadly to include service companies, service as products and servitization of manufacturing. We envision this research area platform to be an inclusive one and invite faculty members from CEIBS as well as CEIBS’ alumni community, scholars and practitioners outside of CEIBS to join our efforts.
Core Members：
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Chen, WeiruAssociate Professor of Strategy, CEIBS
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Hwang, Yuh-ChangHonorary Professor in Accounting;
CaixaBank Chair in Accounting;
Academic Director of DBA Programme, CEIBS -
Xin, Katherine RongProfessor of Organisational Behaviour, CEIBS;
Bayer Chair in Leadership;
Associate Dean (Europe)
Director of Hospitality EMBA, DBA & CCEMBA Programme
Co-Director, CEIBS Research Center for International Cruise Economy
Affiliated Members
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Farh, Jiing-Lih LarryABN AMRO Chair in Management, CEIBS
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Guo, WeiAssociate Professor of Strategy and Entrepreneurship, CEIBS
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Huang, ShengProfessor of Finance;
Associate Dean;
Director of EMBA Programme;
Director of CEIBS Research Center for Corporate and Capital Markets, CEIBS
Programme Director of Corporate Capital Management Programme -
Liang, ChaoAssociate Professor of Operations Management, CEIBS
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Wang, YajinProfessor of Marketing, CEIBS
Associate Dean (Research)
Research Area Director of ESG
Programme Co-Director of CEIBS-Branding Boot Camp
Programme Co-Director of CEIBS-Tencent Joint Programme -
Zhang, YuProfessor of Strategy;
Department Chair (Strategy and Entrepreneurship), CEIBS
Programme Co-Director of CEIBS Venture Capital Camp -
Zheng, XueAssociate Professor of Organisational Behaviour, CEIBS
Programme Co-Director of Leadership Development Programme
