Dr. Weiru Chen is Professor of Strategy and Director of Digital Intelligence Strategies Boot Camp for Enterprises at CEIBS. He received his Ph.D. in strategic management at Purdue University in the US. Professor Chen's research and teaching interests focus on innovation strategy, platform strategy and corporate digital transformation. Prof. Chen received the CEIBS Teaching Excellence Award in 2013, Dean’s Award for Excellence in Teaching at INSEAD in 2011, Outstanding Teacher of MBA Elective Courses at INSEAD in 2005 and the Best Teaching Award at Purdue University in 2003.

Professor Chen conducts research primarily in the areas of corporate innovation and strategic transformation. His work has been published in many of the world’s leading academic journals, including Academy of Management Journal, Strategic Management Journal, Journal of Management, and Research Policy. His work on corporate innovation decision-making under uncertainty was recognized with the Best Paper Award at the Strategic Management Society Annual Conference and the Best Dissertation Award at the Academy of Management Annual Meeting.

In 2013, Prof. Chen published a best-selling book entitled Platform Strategy (in Chinese), which was awarded the Outstanding Book Prize by The Beijing News, Fengye Top 10 Books of the Year and the Most Popular Digital Publications Prize by Blue Lion Publishing and Tencent Literature. In 2016, Prof. Chen published another book entitled Platform Transformation (also in Chinese), which provides a step-by-step framework for traditional businesses to incubate new platform businesses. In 2019, Prof. Chen published a third book Platform-Based Management (in Chinese), which provides conceptual frameworks and methodologies for management innovation in the digital era. In 2021, Prof. Chen published Intelligent Logistics (in Chinese), offering an analysis of the past and future of digital transformation in the logistics industry. In 2025, Prof. Chen published Digital Intelligence Rebirth (in Chinese), which presents methodologies for enterprise-wide strategic co-creation, strategy execution and decomposition, and organizational restructuring. In 2017, he was selected for the Thinkers50 Radar List as one of the “world management thinkers most likely to shape the future of how organisations are managed and led.”

Prof. Chen has rich experience in business practice and he served as Executive Director of Alibaba Industry Internet Centre, and Chief Strategy Officer of Cainiao Network, a logistics technology company of Alibaba Group. He serves on the boards of companies listed in both China and the United States, aiming to contribute to the growth and global leadership of Chinese enterprises.