• Faculty & Research

    Knowledge creation on China, from proven China experts.

  • Faculty & Research

    Knowledge creation on China, from proven China experts.


Faculty Profiles


Chen, Weiru

Associate Professor of Strategy, CEIBS

Dr. Weiru Chen is an Associate Professor of Strategy at CEIBS. He received his Ph.D. in strategic management at Purdue University in the US. Prior to joining CEIBS, Professor Chen taught at INSEAD in France and Singapore. He received the CEIBS Teaching Excellence Award in 2013, Dean’s Award for Excellence in Teaching at INSEAD in 2011, Outstanding Teacher of MBA Elective Courses at INSEAD in 2005 and the Best Teaching Award at Purdue University in 2003.

Prof. Chen’s focus is on innovation strategy and organisational transformation. His work has been published in many of the world’s leading academic journals, including Academy of Management Journal, Strategic Management Journal, Organisation Science, and Research Policy.

In 2013, Prof. Chen published a bestselling book entitled Platform Strategy(in Chinese), which provides a systematic analysis of the world’s top 50 platform businesses. The book sold more than 200,000 copies and was awarded the Outstanding Book Prize by The Beijing News, Fengye Top 10 Books of the Year and the Most Popular Digital Publications Prize by Blue Lion Publishing and Tencent Literature. In 2016, Prof. Chen published another book entitled Platform Transformation (also in Chinese), which provides a step-by-step framework for traditional businesses to incubate new platform businesses. In 2017, he was selected for the Thinkers50 Radar List as one of the “world management thinkers most likely to shape the future of how organisations are managed and led.”

Prof. Chen has rich experience in business practice and he served as Executive Director of Alibaba Industry Internet Centre, and Chief Strategy Officer of Cainiao Network, a logistics technology company of Alibaba Group.

  • 2003 Ph.D. in Management, Purdue University, USA 
  •  Firms' Technological Search Behaviour 
  •  Cross Border Business Model Transfer
  •  Strategic Dynamics  


  •  Industry and Competitive Analysis
  •  Business Model Innovation
  •  China Strategy 
Changes in Firm Knowledge Couplings and Firm Innovation Performance: The Moderating Role of Technological Complexity (Chen, Weiru & S. Yayavaram), Strategic Management Journal, 36(3): 377-396, 2015
Platform: Business Model in Evolution (Chen, Weiru & Joseph Yu), CITIC publishing, 2013
Is Firm-specific Innovation associated with Greater Value Appropriation? The Roles of Environmental Dynamism and Technological Diversity (Chen, Weiru & H. Wang), Research Policy, 39(1): 141-154, 2010
Business Group Affiliation and Firm Search Behavior in India: Responsiveness and Focus of Attention (Chen, Weiru & B. Vissa & H. Greve), Organization Science, 21 (3): 696-712, 2010
Determinants of Firms’ Backward- and Forward-looking R&D Search Behavior, Organization Science, 19(4): 609-622, 2008
Situational and Institutional Determinants of Firms’ R&D Search Intensity (Chen, Weiru & K. D. Miller), Strategic Management Journal, 28(4): 369–381, 2007
Variable Organizational Risk Preferences: Tests of the March-Shapira Model (Chen, Weiru & K. D. Miller), Academy of Management Journal, 47(1): 105-115, 2004
Risk and Firms’ Costs (Chen, Weiru & K. D. Miller), Strategic Organization, 1(4):335-382, 2003
Determinants and Performance Impact of Asymmetric Governance Structures in International Joint Ventures: An Empirical Investigation (Chen, Weiru & J. R. Lee & C. Kao), Journal of Business Research, 56(10):815-828, 2003

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