Tuesday, July 09, 2024

CEIBS 30th Anniversary Marketing Symposium

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The Marketing Department of China Europe International Business School (CEIBS) invites you to attend CEIBS 30th Anniversary Marketing Symposium in Shanghai on July 9, 2024. This year, we have invited six speakers who have been re-shaping the marketing horizon by bridging these severed realms through their highly impactful research and the dissemination of their work. If you would like to join this event, please register now as seats are limited.

Agenda

CEIBS 30th Anniversary Marketing Symposium
Venue: Duan Yongping Academic Center - Room 109
CEIBS, 699 Hong Feng Road, Pudong, Shanghai
Schedule: July 9,2024
8:20-8:45 Registration
8:45-9:00

Welcome Address

Frank Bournois, Vice President and Dean, CEIBS
9:00-10:00

Presentation 1: Modeling Customer Journey with AI

  • Presenter: P. K. Kannan, University of Maryland

Q&A
10:00-10:10 Coffee Break
10:10-11:10

Presentation 2: Preference Elicitation for Algorithmic Personalization

  • Presenter: Phyliss Jia Gai, Peking University

Q&A
11:10-11:20 Coffee Break
11:20-12:20

Presentation 3: Is the Money Spent on Ad Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment

  • Presenter: Yitian (Sky) Liang, Tsinghua University

Q&A
12:20-14:00 Buffet Lunch
14:00-15:00

Presentation 4: Robot or Human? Consumer Response to Humanoid Robots

  • Presenter: Bernd Schmitt, Columbia University

Q&A
15:00-15:10 Coffee Break
15:10-16:10

Presentation 5: Unraveling Multifaceted User Preferences on Content Platforms: A Bayesian Deep Learning Approach

  • Presenter: Jia Liu, The Hongkong University of Science and Technology

Q&A
16:10-16:20 Coffee Break
16:20-17:20

Presentation 6: The Curse of Payment: When and Why High Payments Lead Consumers to Choose Low-Consumption-Utility Options

  • Presenter: Xilin Li, CEIBS

Q&A
17:20 Conference Ends

Coordinator

Ms. Klara Zhang, zklara@ceibs.edu, (86) 21-28905437

Please Click Here To Register!