CEIBS 30th Anniversary Marketing Symposium
The Marketing Department of China Europe International Business School (CEIBS) invites you to attend CEIBS 30th Anniversary Marketing Symposium in Shanghai on July 9, 2024. This year, we have invited six speakers who have been re-shaping the marketing horizon by bridging these severed realms through their highly impactful research and the dissemination of their work. If you would like to join this event, please register now as seats are limited.
Agenda
| CEIBS 30th Anniversary Marketing Symposium | |
| Venue: Duan Yongping Academic Center - Room 109 CEIBS, 699 Hong Feng Road, Pudong, Shanghai |
|
| Schedule: | July 9,2024 |
| 8:20-8:45 | Registration |
| 8:45-9:00 |
Welcome Address Frank Bournois, Vice President and Dean, CEIBS |
| 9:00-10:00 |
Presentation 1: Modeling Customer Journey with AI
Q&A |
| 10:00-10:10 | Coffee Break |
| 10:10-11:10 |
Presentation 2: Preference Elicitation for Algorithmic Personalization
Q&A |
| 11:10-11:20 | Coffee Break |
| 11:20-12:20 |
Presentation 3: Is the Money Spent on Ad Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment
Q&A |
| 12:20-14:00 | Buffet Lunch |
| 14:00-15:00 |
Presentation 4: Robot or Human? Consumer Response to Humanoid Robots
Q&A |
| 15:00-15:10 | Coffee Break |
| 15:10-16:10 |
Presentation 5: Unraveling Multifaceted User Preferences on Content Platforms: A Bayesian Deep Learning Approach
Q&A |
| 16:10-16:20 | Coffee Break |
| 16:20-17:20 |
Presentation 6: The Curse of Payment: When and Why High Payments Lead Consumers to Choose Low-Consumption-Utility Options
Q&A |
| 17:20 | Conference Ends |
Coordinator
Ms. Klara Zhang, zklara@ceibs.edu, (86) 21-28905437
