The 4th CEIBS Marketing Symposium
The Marketing Department of China Europe International Business School (CEIBS) invites you to attend the 4th CEIBS Marketing Symposium in Shanghai on August 14, 2023. The symposium serves as a forum for academic scholars to share cutting-edge research that have high implications to both theory and business practice. The symposium will feature presentations by leading scholars from various fields of marketing research, including analytical modeling, empirical modeling, and consumer behavior research. This year's theme is “Embracing Change in Marketing: Adapting Strategies, Adopting Modern Methods, and Empowering Decision Intelligence."
Agenda
| The 4th CEIBS Marketing Symposium | |
| Venue: Academic Center 4-109, CEIBS, 699 Hong Feng Road, Pudong, Shanghai | |
| Schedule: | August 14, 2023 |
| 8:30-9:00 | Registration |
| 9:00-9:15 |
Welcome Address Weijiong Zhang, Vice President and Co-Dean, CEIBS |
| 9:15-10:30 |
Presentation 1: Targeted Advertising: Strategic Mistargeting and Personal Data Opt-Out
Q&A |
| 10:30-10:45 | Coffee Break |
| 10:45-12:00 |
Presentation 2: Automation Induced Price Sensitivity
Q&A |
| 12:00-13:30 | Buffet Lunch – The Moon, Commons Building 2F |
| 13:30-14:45 |
Presentation 3: The Role of “Live” in Livestreaming Markets: Evidence Using Orthogonal Random Forest
Q&A |
| 14:45-15:00 | Coffee Break |
| 15:00-16:15 |
Presentation 4: Does Using a Pink Product Make Men Risk Averse? How Product Usage Influences Perspective-Taking and Self-Perceptions
Q&A |
| 16:15-17:30 |
Presentation 5: Online-Offline Price Difference and Consumer Fairness Concerns: A Natural Experiment on the Food Delivery Platform
Q&A |
| 17:30 | Conference Ends |
Coordinator: Ms. Klara Zhang, zklara@ceibs.edu, (86) 21-28905437
