As early as the 1960s, psychologist Stanley Milgram explored the closeness of interpersonal relationships through his "small world experiment." He discovered that it only takes a few people to connect two strangers, which led to the famous theory of "six degrees of separation." This finding sparked in-depth research into social networks and raised an intriguing question: given that the world is so closely connected, it is time to ask, can ideas or products spread as efficiently and effectively as viruses do amongst people?

Special Guest Associate Professor of Marketing, Hyun-Young Park, presents this event: In this lecture, Prof. Park will reveal the truth – and the myths – behind viral marketing from various academic fields, including psychology, sociology, marketing and computer science.

CEIBS Professor Keynote: Viral Marketing: De-Mystified

Professor Hyun Young Park
Associate Professor of Marketing at CEIBS

Dr. Hyun Young Park earned her PhD in Marketing from Stern School of Business, New York University and Bachelor in Business Administration, with highest honours, from Seoul National University. Dr. Park was named as one of the world's "Best 40 under 40 Professors" by Poets & Quants in 2017, and has a unique global background as, while growing up, she was educated in Australia, France, Japan, Korea, and the US.

Event Highlights

1. Expert Insights: Gain insights on viral marketing from a CEIBS professor.
2. Personal Experience: Immerse yourself in the atmosphere of a CEIBS MBA classroom; Visit our beautiful campus, designed by the Pritzker Prize-winning firm I.M. Pei, with its stunning blend of Eastern and Western architectural styles.
3. Interactive Exchange: Engage in face-to-face discussions with like-minded business leaders, explore career opportunities together, and share workplace experiences.

Event Details

Date: Sunday, 9th March 2025
Format: Offline or online
Venue: CEIBS Shanghai Campus, No. 699, Hongfeng Rd, Pudong District, Shanghai

Agenda

13:00-13:30     Registration
13:30-14:00     Programme introduction
14:00-15:30     Exclusive MBA lecture
15:30-16:30     Student-led campus tour & networking

Registration: Scan the QR code below to reserve your seat (Seats are limited, and the admissions office will confirm attendance based on registration)

For any inquiries, please call the MBA Admissions Office at +86-21-28905555 or add our WeChat.

Please click here to register!