Search results

仅在内容类型
Article
Basic Page
BBS
Books
Club
Course
Donations
Download
Event
Faculty Publications
FAQ
Webform Forums
Industry Forums
Landing Page
Library database
Map
Milestones
月刊
New Papers & Columns
People
People Stories
Periodical
Periodical Article
Position
Promo Block
Research Area
Research Report
Seminar
Seminar Article
Sidebar block
Slideshow
Special Topic
Faculty
Video
语言
English
Chinese, Simplified
  1. admin - 2016-11-01 09:10:59
  2. admin - 2016-11-01 09:05:21
  3. admin - 2016-11-01 09:04:21
  4. Andrew Wu, LVMH Group President for Greater China, gives his personal insights on whether small or niche brands can achieve big brand status. He also talks about how to stay on top of the luxury industry once you get there.
    admin - 2016-10-28 16:20:04
  5. admin - 2016-10-27 17:16:25
  6. admin - 2016-10-27 15:49:20
  7. admin - 2016-10-27 15:48:34
  8. admin - 2016-10-27 15:46:36
  9. CEIBS Adjunct Professor of Marketing Michel Gutsatz explains the difference between luxury and the concept of ‘See Now, Buy Now’.
    admin - 2016-10-27 13:10:03
  10. Managing an employee whose family owns the business can be a tough task, according to Alexis Grolin, representative of Mulliez Family. He was speaking at CEIBS 5th Family Heritage Forum on September 24, 2016. He believes it helps if they have learned the business from the ground up, through internsh…
    admin - 2016-10-25 15:54:48
  11. admin - 2016-10-21 14:26:25
  12. Dear CEIBSers, We hope you enjoyed a very well-deserved holidays with family and friends! Every September in Shanghai, we have almost 200 full-time MBA students, 1 class of Global EMBA (GEMBA) and many more EMBA students starting their new journeys with CEIBS. This October 21st Friday even…
    admin - 2016-10-21 10:21:22
  13. Many second-generation entrepreneurs have enjoyed a comfortable life from birth. Nevertheless, unlike other privileged children of the wealthy, these entrepreneurs have spurned cushy jobs or family wealth handed to them on a plate, preferring instead to start a business of their own. The new breed o…
    admin - 2016-10-20 12:55:54
  14. admin - 2016-10-20 09:25:04
  15. “When you’re a brand, you look at your customers. Your customers are on WeChat; so you have to be there,” says CEIBS Adjunct Professor of Marketing, Michel Gutsatz. He points out that the multi-purpose app takes up 35% of the four hours per day the average Chinese person spends on his phone. Savvy p…
    admin - 2016-10-18 16:01:40
  16. Taiwanese Chicco Tseng is one member of the CEIBS MBA 2018 class that already knows what it’s like to have an idea that’s so good that your competitor hires you. After doing a Bachelor’s Degree in Industrial Engineering at Purdue in the US, Chicco did a mandatory stint in the Taiwanese army. Whil…
    admin - 2016-10-18 10:31:07
  17. He just can’t help it. Thirty-one -year-old Andrew Kim is a serial entrepreneur. And he’s good at it. “I’m a dreamer. When a new entrepreneurial opportunity comes up, I obviously scrutinise the idea; but more importantly, I look at the individuals who I will be partnering with. I look to see if w…
    admin - 2016-10-18 00:00:00
  18. When Go Nakanishi travels around China, he often studies local restaurant staff while dining. How efficient are they? Do they provide good service? These things indicate to a newcomer what it would be like to do business in that area, he says.  Such details are important to an aspiring entrepre…
    admin - 2016-10-18 00:00:00
  19. “The change in luxury, not just here in China but globally, has definitely affected our strategy,” says Daegal Ritz, Senior Vice President for Marketing at BSH Home Appliances (China) Co., Ltd. He was speaking on the side lines of the 8th CEIBS Prestige Brands Forum. “[In terms of] digital, we see t…
    admin - 2016-10-17 17:16:13
  20. Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and…
    admin - 2016-10-17 15:09:11
  21. After nearly a year of MBA coursework and intense challenges at CEIBS, I approached my internship search with two clear goals in mind. I wanted to explore a new functional area, but also apply the broad scope of technical, management and organizational skills that I have been honing through my studi…
    admin - 2016-10-17 00:00:00
  22. admin - 2016-10-14 08:35:35
  23. Dr. Sheng Songcheng is Adjunct Professor of Economics and Finance at CEIBS. He has been granted Special Government Allowances of the State Council since 1999 and was a deputy of the 11th National People's Congress. He is right now a counselor of Shanghai Municipal People's government, chairman of st…
    admin - 2016-10-13 10:10:26
  24. admin - 2016-10-12 13:49:01
  25. By Lin Chen, Assistant Professor of Marketing, CEIBS Verizon, the US operator, announced its $4.83 billion acquisition of Yahoo's core business on July 25, 2016, bringing to an end Yahoo's glorious 22-year history. The internet giant was sold for a tiny fraction of the more than $128 billion…
    admin - 2016-10-10 17:20:09