December 13, 2024. Shanghai – In an eventful year for global business, numerous CEIBS faculty offered their invaluable insights on many of the key trends that shaped the world of enterprise in 2024. Scroll down to see ten of the most popular pieces published by CEIBS professors in 2024. 

In a widely read piece on the noted trend of Chinese companies “going global”, CEIBS Professor of Finance and Accounting and Parkland Chair in Finance Rui Meng tackled the question of how Chinese companies can most effectively expand their overseas footprint.

Tackling this same key topic from a different perspective, CEIBS President Emeritus and Professor of Management Li Mingjun offered an extensive study of Chinese firms venturing overseas, taking in historical context, challenges, and opportunities.  

In further exploring Chinese companies making the jump to international markets, JD.Com Chair Professor in Operations and Supply Chain Management Zhao Xiande offered his insights into how Chinese companies can gain momentum in their overseas expansion from an operational perspective. 

Rounding out our faculties’ thoughts on this vital topic, CEIBS President (European) and Professor of Marketing Dominique Turpin offered a deep dive into why Chinese companies must build global brands, and how they can go about doing it. 

CEIBS professors also gave their expert insights into a broad range of other fields. Drawing on her extensive knowledge of multicultural organisational strategy, CEIBS Professor of Management and Michelin Chair Professor in Leadership and Human Resources Management Jean Lee explored four steps to developing effective global leadership.

As the “gig economy” and economic uncertainty become entrenched around the world, CEIBS Associate Professor of Management Ho Kwong Kwan looked into how companies should effectively manage employees with additional jobs, outlining some surprising potential benefits for company leaders to consider. 

In an analysis of China’s prospects for growth in 2024 following a challenging few years for its economy, CEIBS Professor of Economics and Santander Chair in Economics Zhu Tian discussed whether the country could expect a rebound. 

In a year that marked escalating trade tensions related to new energy vehicles, particularly electric cars, CEIBS President Emeritus and Professor of Management Li Mingjun gave his thoughts on the scope for collaboration between China and Europe in the auto industry. 

Offering counterintuitive and potentially comforting thoughts for those entering the later stages of their careers, CEIBS Professor of Management Zhao Hao looked into why your 40s might be the happiest time of your life. 

Finally, in an intriguing analysis of the impact of leaderships’ political leanings on company performance, CEIBS Associate Professor of Finance Viktar Fedaseyeu explored whether setting partisanship aside improved firms’ crisis response during the COVID-19 pandemic. 

For more CEIBS knowledge from our exception team of faculty experts, click here.