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Can anyone really say they’re immune to digital marketing? How do the US and China stack up against each other when it comes to the Internet? Why do poorer Chinese families spend more on their sons? Watch CEIBS’ Assistant Professor of Marketing Chen Lin explain her research.
admin - 2015-12-31 16:15:01
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Is feeding the poor really a good example of corporate social responsibility (CSR)? CEIBS Professor of Economics Bala Ramasamy explains the real meaning of CSR. It may be just as simple as following the labor laws.
admin - 2015-12-31 16:13:02
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CEIBS New Year Countdown
admin - 2015-12-30 15:07:57
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CEIBS alumni from a dozen countries that span three continents had a blast in Zurich on November 28 & 29 as they gathered for the school’s annual European Alumni Reunion. For many it was their first glimpse of CEIBS’ new campus in Europe, the Lorange Institute of Business nestled on the shores o…
admin - 2015-12-30 13:28:42
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By Adjunct Professor of Management Richard Brubaker
Hailed as one of the greatest diplomatic efforts of the past 30 years, 196 countries came to an agreement on December 12th, to take steps to reduce the risk of a global temperature rise beyond 2 degrees. An effort that once again went down to th…
admin - 2015-12-30 11:33:21
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admin - 2015-12-23 00:00:00
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admin - 2015-12-19 00:00:00
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admin - 2015-12-17 15:45:10
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