May 28, 2018. Shanghai – Professor Fang Er’s contribution to the field of marketing has been recognised with a paper he co-authored winning the prestigious Journal of Marketing’s Shelby D. Hunt/Harold H. Maynard Best Paper Award. It beat out six other finalists for the honour of being selected the article that made the strongest contribution to marketing theory and practice in 2017.

The paper, Group Marketing: Theory, Mechanisms, and Dynamics, was published in last July’s issue of the Journal of Marketing. Prof. Fang’s co-authors are Colleen M. Harmeling, Robert W. Palmatier, and Dianwen Wang. 

“I am humbled by this recognition of the work done with my fellow co-authors,” said Prof. Fang in reacting to the news. He also thanked the CEIBS leadership and colleagues with whom he works in the marketing department for their strong support. “This honour is not mine alone, it really belongs to the CEIBS family,” he said.

Nominations for the award were solicited from members of the Journal of Marketing AE and Editorial Review Board. In explaining its selection, the award committee said while all finalists were “outstanding papers, it had been guided by its mandate to select the best among the best”.

The Shelby D. Hunt/Harold H. Maynard Award is presented annually at the Summer American Marketing Association (AMA) Conference.

Prof. Fang is no stranger to accolades. In 2015, the AMA rewarded him with the Varadarajan Award for Early Career Contributions to Marketing Strategy Research and he was the Marketing Science Institute MSI Young Scholar in 2011.