Faculty

Chen, Weiru

Gong Yan

Fang Yue

Huang Sheng

Liang Neng

Sheng Songcheng

Su Xijia

Xin Rong

Xu Dingbo

Zhu Tian

Previous guest speakers

Programme Objective

Designed to provide an unforgettable experience for Chinese entrepreneurs striving for excellence, this programme combines classroom lectures, in-depth company visits, real-life case studies, presentations by industry leaders, experiential teaching, CEO brainstorming, cultural experiences, and the sharing of best CEO practices from China and abroad. Participants will focus on strategic issues and management practices, draw inspiration from both Chinese management wisdom and overseas management experiences, and immerse themselves in cutting-edge technologies and human civilizations from macroeconomic, corporate and individual perspectives.

Programme Benefits

Through the programme, participants will:

• Understand the logic behind the evolution of global business and identify economic, political, social, technological and cultural trends;
• Expand their strategic vision and gain insight into the gaps and consensus between the Chinese and Western business communities through interaction with global industry leaders;
• Understand the art of management from a global perspective to take their companies from good to great;
• Learn how to build a dynamic and competent team by empowering its members and developing the ability to assess and adapt to the ever-changing business situation;
• Explore an approach to business succession and sustainable operations that can generate an endless stream of tangible and intangible wealth;
• Learn how to keep their businesses going while staying true to their original desire to live a meaningful life;
• Learn from and communicate extensively with domestic business leaders to build consensus and reshape the Chinese entrepreneurial spirit in the new era.
• Join the CEIBS Alumni Association.

Programme Content

This programme consists of eight modules, four in China and four overseas, interspersed with the distinctive optional module below:

CEO RSLM Module (optional)

The module lasts approximately two days and is offered at least four times throughout the programme:

• Who you will learn from: Prominent industry leaders
• What you will learn: CEOs share their leadership experience in a private, closed-door advisory board.
• How to learn: An immersive experience that inspires participants to interact with leaders from a variety of industries.

Module I: 【China】Insights into the Future: Disruptive Change in the Age of Turbulence

• China’s economy: present and future
• Platform strategy 4.0: from consumer internet to AI-driven IIoT
• Integrating industry and finance
• Prospects for globalization
• International developments and China’s strategy to meet the challenges
• New technology revolution: present and prospects

Module II: 【China】 Enterprise Evolution Theory: Exploring a New Industrial Ecosystem

• China’s industrialization
• The logic of industrial evolution: Two-cycle interaction and evolution of products and customers
• Marketing strategy: from traditional to digital marketing
• Chinese companies’ paths to globalization
• The impact of the global economy on Chinese enterprises
• Driving force of the times and long-term vision

CEO RSLM Module (optional)

Module III: 【China】 Setting the Course for Sustainable Business

• Setting sail to navigate the uncertainties of the business landscape
• Addressing the challenges of CEO succession (incumbent’s perspective)
• Addressing the challenges of CEO succession (successor’s perspective)
• Designing executive compensation and incentives
• Implications and strategic path of Chinese-style modernization

CEO RSLM Module (optional)

Module IV: 【Africa】Exploring the Path to Sustainability: Balancing Economic Growth, Social Development and Environmental Protection

• Historical, political and economic perspectives
• Entrepreneurship and innovation
• Consumer market prospects
• Sustainable development: creating business and social value
• B Corporation

Module V: 【Japan】 The Secret of Japanese Family Business Longevity and the Strategy for Innovation 

• Traditional culture and the economy

• Revitalizing of Japan: Abenomics
• Traditional Japanese culture

• Japanese pop culture
• Japanese-style management:
  • The new management philosophy of Japanese companies
  • The Secret of Japanese Corporate Longevity
• Future of Japan: “Society 5.0” plan

CEO RSLM Module (optional)

Module VI: 【Europe】]Succession and Globalization

• Family business governance
• RSLM: A visit to European family businesses
• Overseas mergers and acquisitions of Chinese companies
• RSLM: A visit to Chinese companies in Germany and Switzerland

Module VII: 【United States】Reinventing Business in the Digital Age: A Glimpse into the Future

• US-style innovation and disruption 
• Exploring business models 
• AI and advanced technology 
• Expanding overseas 
• West Point Leadership 
• Family business succession 

CEO RSLM Module (optional)

Module VIII: 【China]】Leadership Empowerment: Developing Outstanding Leaders

• Knowing yourself anew to identify blind spots
• Motivating the team by identifying team members’ concerns
• The power of language: influence and persuasion
• The power of dialogue: bridging the gap through mutual understanding
• Addressing conflicts: resolving disputes
• Emotional management: creating positive energy
• Human happiness: creating tangible and intangible wealth
• CEO, please leave your mark

Teaching Language

Chinese and English with simultaneous interpretation

Admissions Procedures

Applications are requested at least 30 days before the programme start date. Applications are reviewed as they arrive and admissions are subject to the final confirmation of CEIBS. Any applications received after that date will be considered on the basis of space availability. For more information, please contact our Customer Service Team in Shanghai, Beijing or Shenzhen.

Cancellations

Any cancellation made 30 days or more prior to the programme start date is eligible for a full refund of programme fees paid. However, the expenses arising therefrom shall be for the account of the applicant or his/her employer. Any cancellation made less than 30 days prior to the programme start date shall be subject to a fee of 20 percent of the total programme fee. After the programme starts, no fees shall be refunded for participants who withdraw from the programme for any reason.

Notification

To ensure the continuity of your learning, you are required to make proper arrangements according to the course schedule after receiving your letter of enrollment. We will neither make up lessons for you nor confer you with the certificate of completion if you are absent from the course for personal reasons. CEIBS reserves the right to amend information on this programme including price, discount, date, location, faculty, daily schedule and other details.