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Gong, Yan

Professor of Entrepreneurial Management Practice, CEIBS
Programme Director of CEIBS Entrepreneurial Leadership Camp

gongy@ceibs.edu
(86) 21-28905212

Dr. Gong Yan is Professor of Entrepreneurial Management Practice at CEIBS, and Programme Director of CEIBS Entrepreneurial Leadership Camp. He received a Ph.D. in strategic management from the University of Wisconsin-Madison. Before joining CEIBS, he was an assistant professor at the Paul Merage School of Business, University of California, Irvine. Prof. Gong specializes in lean startup methodology. He has published a number of books, including Lean Startup Methodology and Business Model Innovation. 

Prof. Gong's research interests include strategic transformation, lean startup and business model innovation. His research has appeared in the Academy of Management Review, Journal of Technology Transfer, Handbook of Organizational Routines, and Frontiers of Entrepreneurship Research. He was a finalist for the 2006 INFORMS/Organization Science Dissertation Proposal Competition. In recent years, Prof. Gong has put his research focus on Chinese business development. 

Dr. Gong has taught Entrepreneurial Management, Global Business, Business Strategy, and Complex Organisations to the full-time and other professional MBA programmes at CEIBS and UC-Irvine. He received a Bachelor degree from Hunan University, China; an MBA degree from Zhejiang University, China; and a Ph.D. in management from the University of Wisconsin-Madison.

Prof. Gong is known for his great academic achievements in strategic transformation and lean startup theory and his insightful observations for the strategic development of Chinese companies. Apart from research and teaching, he is also deeply engaged in the strategic planning and transformation of many well-known companies at home and abroad.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
PUBLICATIONS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  •  2007, Ph.D. in Management, University of Wisconsin-Madison, USA
  •  2001, MBA, Zhejiang University, China
RESEARCH INTERESTS
  •  Entrepreneurial Learning
  •  Organisational Learning
  •  Capabilities and Routines
  •  Mergers and Acquisitions
TEACHING INTERESTS
  •  Entrepreneurship
  •  Business Strategy
  •  Global Strategy
  •  Technology Strategy
  •  Organisation Theory
PUBLICATIONS

Do Firms Learn More from Small or Big Successes and Failures?(Gong, Yan & Zhang, Yu) , 45(3), pp. 1034–1056, 2019
Journal of Management

Stock Return or Sales Growth? Multiple Performance Feedback and Strategic Investments under Securities Analysts’ Earnings Pressure(Gong, Yan & Zhang, Yu) , 55: 1356-1385, 2018
Journal of Management Studies

VIDEOS

2023-04-04 Deep dive into Chinese renewable energy industry with CEIBS Global EMBA

IN THE MEDIA

2018-11-21 The Logic of Success

2016-09-02 Uber Stuck with Subsidising China Market

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