CEIBS Knowledge

With huge production costs and higher logistics costs than its peers, how can Zara, a fast fashion brand, still lead the industry in profitability? As CEIBS JD.COM Chair in Operations and Supply Chain Management and Director of CEIBS-GLP Center of Innovations in Supply Chain and Services Zhao Xiande points out, Zara’s supply chain system can quickly and accurately respond to varying customer needs across global markets, its stores around the world are well placed to sell off new products at their original price and they seldom hold clearance sales.
In the workplace, a leader who appears authentic is more likely to gain the trust of subordinates, who do not have to rack their brains over his/her intentions. As a result, the two sides can communicate more candidly in a friendly atmosphere. But, what types of leaders are perceived by employees as authentic? And, in what ways do employees judge leaders’ authenticity?

Alumni Stories

MBA 2017 alumna and Global Brand Manager at Henkel Karishma Choudhary is preparing for change – again. In 2015, she left her job as a robot for a tech consultancy in India to pursue an 18-month MBA journey at CEIBS in Shanghai.
Sitting in his office on the 32nd floor of Deliveroo’s UAE headquarters in Dubai, MBA 2018 grad and recipient of CEIBS ‘Latin American Talent’ scholarship Jaime Boy is using WeChat’s voice memo function to tell MBA Admissions how the MBA programme’s digital focus helped him land a role at the food delivery giant.


As part of CEIBS’ on-going commitment to serving as a bridge between China and Africa, the school today hosted the 2019 CEIBS Insights China-Africa Forum: When China Meets Africa at our Shanghai campus.
As part of the on-going 2019 CEIBS Executive Forum series, CEIBS today welcomed Bosch China Executive Vice President Mrs. Rosa Lee to our Shanghai campus for an exclusive lecture and Q&A on Shaping the Organisation of the Future with the Digitalisation and Innovation of HR.


We cordially invite you to attend the CEIBS Executive Forum on June 19, 2019 with Mr. Bruno Roche, Chief Economist & Managing Director of Mars Catalyst, who will give a lecture titled Why Does Purpose as a Strategy Make a Difference?
CEIBS Global EMBA Programme, ranked #5 worldwide by the Financial Times, invites you to attend a campus visit and information session on June 22, 2019.

Our Programmes


Differentiate yourself. Give yourself a GLOBAL EDGE. Give yourself the CHINA EDGE.

Join us on a journey that will transform who you are. Change the way you think, analyse, manage – and gain vital insight into the world's largest and most dynamic market. With our 18-month full-time, English language, MBA Programme based in Shanghai, you will be able to fast-forward your career like you could never have imagined.


China’s largest b-school alumni network (22,000+ grads, including more than 2,000 CEO-level leaders)

Are you an upper-level entrepreneur or executive who’s determined to further excel despite the uncertainties of this new era? Do you want to take your organisation to the next level by further developing your leadership qualities? Do you want to join the most powerful alumni network in China? CEIBS Executive MBA offers you world-class education with a unique vantage point of China’ s rapidly changing business and economic landscape.

Executive Education

Top-ranked open programmes in mainland China

No international business school knows China better, and no China-based school knows the world better. The CEIBS Executive Education offers companies our unique value proposition of unbeatable China knowledge matched with world-class business management learning. Our extensive Open Programmes and Company Specific Programmes have assisted more than 3,000 organisations and more than 100,000 executives in developing business leadership skills for today and the future.


Shanghai Jiaotong University-CEIBS PhD Programme

Over the last two decades, China Europe International Business School (CEIBS) has provided world-class business management education, grooming responsible leaders for China and the rest of the world. Building on the global recognition of its MBA, EMBA and Executive Education Programmes, CEIBS launched its four-year full-time PhD Programme in 2015. The degree will be awarded by Shanghai Jiaotong University.

Programmes in Africa

CEIBS launched its Africa Programme in 2008.

On the basis of our experience in China we are convinced that CEIBS can make a difference in other emerging economies as well. In economies such as in Africa, meeting organisational and societal challenges requires fresh thinking, new insights and creative foresight from executive leaders.


CEIBS launched the Entrepreneurship Platform (abbreviated as E-Platform), a high-quality integrated entrepreneurial innovation ecosystem comprising entrepreneurial education, incubation and investment, on October 24, 2015.
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The Link alumni magazine

Cover Story, Volume 1, 2019

Year 2019 began as 2018 ended, with a palpable air of... More