Programme Structure

The CEIBS Global EMBA programme follows a two-year structure. The first year concentrates on core business disciplines, systematically establishing participants' management framework. The second year primarily focuses on elective courses to meet individual learning needs.

Throughout this two-year journey, four distinctive Streams - Leadership, China Depth, Global Breadth, and Social Responsibilities - run continuously, providing comprehensive support for participants' growth and development.

Programme Structure

Core Courses
Elective Courses
Overseas Courses
Global Exchange Courses
Capstone Project
Non-credit Courses

Core Courses

Responsible Leadership - Leadership Essence and Sustainable Development

  • Opening Leadership Module: Self Awareness & Team Empowerment
  • Mid-term Leadership Module: Strategic Insight & Change Management
  • Exit Leadership Module: High-performance Leadership
  • Social Responsibility Stream
  • Organizational Behavior

China & Global Economy - Macro Trends and Local Practices

  • Economic Analysis
  • Chinese Economy
  • Global Core Europe Module
  • Global Core Asia Module

Financial Strategy - Value Management and Decision Support

  • Financial Reporting
  • Corporate Finance
  • Strategic Managerial Accounting

Strategic Decision Simulation - Business Strategy and Systems Thinking

  • Strategic Management
  • Marketing Management
  • Data Analytics in Decision Making
  • Strategic Simulation

Elective Courses

6 Series, 45+ Elective Courses

Digitalization & Emerging Tech Strategy

  • China Depth Module — Frontiers of AI Revolution in Business
  • China Depth Module — Digital Transformation
  • Corporate Strategy in the Digital Tech Revolution: From Web 2.0 to Web 3.0
  • Service in the Digital Era: Transformation, Innovation & Competitiveness
  • Digital Assets and Web3 with Business Applications
  • Industrial Internet Platform Strategy: Methodology for Industry Reinvention
  • New Marketing in the Digital Age: Consumer Shifts & Customer Engagement Strategies

Local Industry Upgrading & Model Innovation

  • China Depth Module — Innovation & Transformation in the Greater Bay Area
  • China Depth Module — Innovation & Entrepreneurship of Renewable Energy Industry
  • China Depth Module — Brand Strategy in China: From Tradition to DTC Brands
  • China Depth Module — Digital Supply Chain and Business Model Innovation
  • Decoding China’s Pharmaceutical Industry: Innovation & Opportunities
  • Industrial Development & Competitive Analysis

Globalization & Political-Economic Trends

  • China Within the World: Business-Government Strategy in the Global Arena
  • Selected Topics on China International Relations
  • China and the World
  • Analysis of Current Economic & Financial Hot Topics

Capital Operations & Business Practice

  • Private Equity and Venture Capital: Value Creation in a Global Environment
  • Financial Statement Analysis
  • Forensic Accounting and Fraud Examination
  • Data Mining, Corporate Strategy and Value Investing

Organizational Management & Crisis Response

  • Leadership in Action - Gobi Trekking
  • Crisis Management & Communication
  • Corporate Risk Control
  • Negotiations
  • Conflict Management & Integrative Thinking
  • Public Opinion Guidance in the Age of Omni-Channel Media

Traditional Wisdom & Emerging Concepts

  • Chinese Classics: The Art of War Essentials
  • Operational Thinking & AI-Driven Strategies
  • Achieving a Breakthrough Service
  • Service Operations Management
  • Social Network Marketing

Overseas Courses

Choose from 20+ global destinations to begin your worldwide business learning journey

Learn from Developed Markets, Discover Emerging Growth Opportunities

Developed Markets

  • U.S Module: The Business of California: Technology, Innovation and Entrepreneurship
  • UK Module: Leading experientially in the Arts & Sports
  • France Module: Sustainability Strategy and Implementation in Leading Global Companies
  • France Module: Innovation - The French Way
  • Germany Module: Excellence in Innovation, Design, and Internationalization – Insights from Germany
  • Italy Module: The Management of Luxury Companies: Stories of Success in Italy
  • Switzerland Module: Neutrality as competitive advantage
  • Spain Module: Innovation in the New Consumption Era
  • South Korea and Japan Module: The Rise and Evolution of East Asian Business and Opportunity: Japan and South Korea Compared
  • Singapore Green Plan 2030

Emerging Markets

  • Eastern Europe Module: Doing Business Where East Meets West
  • UAE Module: Creating a national competitive advantage in logistics and tourism
  • Doing Business in Maylasia
  • Doing Business in Vietnam
  • Doing Business in Indonesia
  • Doing Business in Thailand
  • Doing Business in Brazil
  • Doing Business in India
  • Doing Business in Africa

Global Exchange Courses

CEIBS Global EMBA partners with 8 top-tier international business schools, harnessing global intellectual capital.

UCLA Anderson School of Management
A top-tier business school emphasizing innovation, entrepreneurship, and developing leaders who drive global impact. (#32 in FT 2024 ranking)

  • UCLA One-Week International Exchange 

NUS Business School
A leading Asian business school recognized for world-class faculty, cutting-edge research, and transformative education. (#32 in FT 2024 ranking)

  • AI in HRM
  • ESG Strategies and Corporate Governance
  • Corporate Innovation 

ESCP Business School
A top global business school with campuses in six European cities, known for its multicultural focus and leadership in international business education. (#2 in FT 2024 EMBA ranking)

  • Branding and Brand Management
  • Energy Transition with a Sustainability Approach
  • Intercultural Management in Team and Leadership Settings

IESE Business School
A globally renowned school with campuses on three continents, focused on rigorous academics and developing leaders who create positive societal impact. (#4 in FT 2024 ranking)

  • Entrepreneurial Ecosystems and Innovation
  • Shaping Consumer Behavior in a Global World

ESADE Business School
A globally recognized school in Barcelona, known for innovative education, ethics, and developing leaders who create positive impact.

  • Digital Strategy and Transformation
  • Brand-Driven Strategic Management
  • Driving Business Performance: Maps and Measures
  • Managing Diversity and Inclusion
  • From Financial Analysis to Visualization
  • Managing Innovation for Sustainability and Growth
  • Mergers & Acquisitions

Frankfurt School of Finance & Management
A top German business school specializing in finance, management, and sustainability, preparing students for global challenges.

  • Building Hidden Champions
  • Finance for Growth
  • Applied Digital Transformation

Aalto University School of Business
A leading Nordic business school focused on sustainability, digitalization, and developing future-ready leaders.

  • Design Thinking
  • Mergers and acquisitions

ESSEC Business School
A leading global business school with campuses in France, Singapore, and Morocco, known for innovative education and developing responsible leaders. (#21 in FT 2024 ranking)

  • Exchange courses to be confirmed

Capstone Project

The Capstone Project, which takes place during the last 12 months of the programme, provides participants with a unique opportunity to apply what they have learned in a practical business context. Participants will tackle a real-life strategic problem or challenge currently facing a classmate's organisation, giving the project real-world applicability. The project is designed for participants to blend management theory with business practice as they ‘connect the dots’ and integrate the different business fundamentals that they have learned throughout the programme.

Students will form groups of 5-7 classmates and each group is assigned a CEIBS faculty member who will guide them through the entire project with in-depth feedback and instruction. Each team will produce a 30-page report, which will then be orally defended by all team members in front of a panel of professors.

Non-credit Courses

In addition to credit-bearing courses, the Global EMBA Programme also organises various non-credit courses, events, and activities, providing multidimensional learning opportunities for students and alumni.