-
The CEIBS Alumni International Chapter (CAIC) is the only English-speaking alumni chapter in China. The chapter serves as a platform to connect alumni from every continent with China, and alumni in China to its members around the world.
The CAIC regularly hosts networking events, academic session…
admin - 2016-11-21 15:17:49
-
admin - 2016-11-18 13:24:43
-
admin - 2016-11-18 09:54:17
-
admin - 2016-11-18 09:45:37
-
“I would describe the 2016 battle for the White House as "social media marketing expertise" versus "the economists". Four hundred economists were anti-Trump (19 of them have Nobel prizes), all the traditional media appear to be pro the Democratic Party, yet Trump wins with $20 billon less in donatio…
admin - 2016-11-09 20:30:31
-
admin - 2016-11-08 16:51:50
-
admin - 2016-11-08 16:51:21
-
admin - 2016-11-04 15:02:33
-
admin - 2016-11-04 14:37:08
-
admin - 2016-11-01 09:10:59
-
Andrew Wu, LVMH Group President for Greater China, gives his personal insights on whether small or niche brands can achieve big brand status. He also talks about how to stay on top of the luxury industry once you get there.
admin - 2016-10-28 16:20:04
-
admin - 2016-10-27 17:16:25
-
Managing an employee whose family owns the business can be a tough task, according to Alexis Grolin, representative of Mulliez Family. He was speaking at CEIBS 5th Family Heritage Forum on September 24, 2016. He believes it helps if they have learned the business from the ground up, through internsh…
admin - 2016-10-25 15:54:48
-
admin - 2016-10-21 14:26:25
-
Many second-generation entrepreneurs have enjoyed a comfortable life from birth. Nevertheless, unlike other privileged children of the wealthy, these entrepreneurs have spurned cushy jobs or family wealth handed to them on a plate, preferring instead to start a business of their own. The new breed o…
admin - 2016-10-20 12:55:54
-
admin - 2016-10-20 09:25:04
-
“When you’re a brand, you look at your customers. Your customers are on WeChat; so you have to be there,” says CEIBS Adjunct Professor of Marketing, Michel Gutsatz. He points out that the multi-purpose app takes up 35% of the four hours per day the average Chinese person spends on his phone. Savvy p…
admin - 2016-10-18 16:01:40
-
Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and…
admin - 2016-10-17 15:09:11
-
Dr. Sheng Songcheng is Adjunct Professor of Economics and Finance at CEIBS. He has been granted Special Government Allowances of the State Council since 1999 and was a deputy of the 11th National People's Congress. He is right now a counselor of Shanghai Municipal People's government, chairman of st…
admin - 2016-10-13 10:10:26
-
Mr. Frank H. Lutz
CFO and Labor Director at Covestro AG
admin - 2016-10-10 13:32:04
-
Mr. Frank H. Lutz
CFO and Labor Director at Covestro AG
admin - 2016-10-10 13:28:06
-
admin - 2016-10-09 16:54:11
-
Our alumni share their success stories during the 2016 CEIBS Alumni European Reunion, hosted at our Zurich Campus. The reunion was a chance to experience ‘China Depth – Global Breadth’ once again, to remember why they chose CEIBS in the first place, and to look back at their accomplishments si…
admin - 2016-10-08 15:01:59
-
Find out why CEIBS - with locations in five cities across three continents - is the b school of choice, for every stage of your career.
admin - 2016-09-30 15:11:57
-
The Chinese yuan officially became part of the IMF’s basket of currencies on October 1, 2016. CEIBS Professor of Economics and Finance Xu Bin explains the significance of this event for China and the rest of the world.
admin - 2016-09-30 11:29:17
