December 20, 2022. Shanghai – From international trade and in the impact of the global pandemic to the rise of AI and influence of Generation Z, our professors offered a wealth of research and insights this year. Scroll down for some of the most-read CEIBS Knowledge articles of 2022.

Following eight years of negotiations, the Regional Comprehensive Economic Partnership Agreement (RCEP) – the world’s largest trade pact – came into effect at the beginning of 2022. CEIBS Profs. Zhu Tian and Bai Guo offered their analysis of the deal and the benefits it could bring to China and its Asian partners.

China’s new energy vehicle industry has experienced explosive growth in recent years and it has not gone unnoticed. Professor of Economics and Decision Sciences Fang Yue took a look at some of the major trends and competitive forces shaping the NEV market.

With the global pandemic still in the spotlight, World Health Day 2022 aimed to draw attention to “urgent actions needed to keep humans and the planet healthy and foster a movement to create societies focused on well-being.” From aging populations and water quality to dealing with employee stress and the impact of technology, CEIBS Profs. Zhou Dongsheng, Michelle Zheng and Eric Bouteiller shared their thoughts on how we can all work together for a healthier tomorrow.

The resurgence of COVID-19 in China presented major challenges to the mental health of those under lockdown. Associate Professor of Management Andrew An-Chih Wang examined why grit is more important than ever to get through difficult times.

Generation Z has rapidly become a driving force of new consumer spending in China with their sometimes seemingly “absurd” purchasing behaviours. Professor of Strategy Zhang Yu presented five broad characteristics of this influential group and how they are shaping the future of shopping.

Corporate social responsibility (CSR) continued to gain importance for businesses in 2022, but we also learned that misrepresenting social commitments can have dire consequences for a firm’s valuation and reputation. CEIBS Profs. Han Jian and Bala Ramasamy and others explained why mixed messages on CSR can cripple your company’s attractiveness as an employer.

Teachers, trainers, academics and psychologists are increasingly advocating the importance of an experiential approach to learning, where students engage in a hands-on, physical, ‘learn by doing’ process. Earlier this year, CEIBS Profs. Jean Lee and Emily David took a closer look at embodied learning and the importance of putting both mind and body to the test.

Today’s business leaders are more aware than ever of the importance of setting ethical standards for their employees to follow, but what happens when bad behaviour yields corporate profits? Professor of Organisational Behaviour Sebastian Schuh and others asked, how far will leaders condone unethical behaviour if it serves the organisation?

AI has promised so much since its inception; however, in terms of boosting productivity, it has to date not delivered on its promise. So, why is it not living up to the expectations set by its proponents? Associate Professor of Management Byron Lee says that AI will only boost productivity when it works hand in glove with humans.

China’s consumer spending took a big hit in 2022. CEIBS Dean Ding Yuan and Research Fellow Serena Cui write that, despite the slowdown, ‘dual circulation’ is still a top priority for the country’s development.

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