Click Here to Read More Alumni Stories Three years ago, Paul Tong, aged 52, and four other sports-loving friends established the UPAR brand for sports, fashion and lifestyle. At the end of 2018, UPAR's first flagship store opened in the city of Shenzhen. "If you plant seeds today, you can't reap a…

By Lilly Zhang Wang Jubing (EMBA2018), founder and CEO of Yinong Technology, rarely makes public appearances. Although the rural service provider he founded was valued at US$200 million in 2015, Wang would rather devote his time to villages than promotional events or media exposure. In the past 11…

By Kate Jiang In an exclusive interview with TheLINK, Lee Yanshu (Yan Lee), Chief Product Officer and Head of International Business at iClick Interactive Asia Limited, talks about the company’s growth — it’s been publicly listed on Nasdaq since 2017 — and the future of digital marketing in China.…

By Michael Thede   When vivo Senior Director for Brand Strategy and CEIBS alumnus Seon Hwang moved to Shanghai from his native Korea to do an MBA in 2010, he did so with his mid-to-long term sights set on developing his career in China by helping a Chinese company go global. Two years later, howev…

By Michael Thede Originally from Denmark, social entrepreneur and mentor Nikolaj Moesgaard left his homeland roughly 20 years ago in search of new opportunities. After moving first to the UK and then to the US, he finally arrived in China in 2006. In 2011, he got his first taste of CEIBS, completi…

My name is Nat Sorada Kengrungruengchai. I am from Thailand. This is the story of my life at CEIBS as the only Thai student in the MBA Class of 2020. Life before CEIBS I was born and raised in Bangkok, the capital of Thailand. I am third-generation overseas Chinese and I have studied in Thailand…

Ni Hao! 你好！ My name is Yash, a proud Indian born in Mumbai. Now doing my MBA at CEIBS, I’d like to share my story. Growing up, my family travelled a lot. Living and going to school in places such as Oman and Kenya instilled in me the qualities of a citizen of the world and leading diverse groups…