• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Video & Podcast

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October 28, 2016

Andrew Wu, LVMH Group President for Greater China, gives his personal insights on whether small or niche brands can achieve big brand status. He also talks about how to stay on top of the luxury industry once you get there.

October 27, 2016

CEIBS Adjunct Professor of Marketing Michel Gutsatz explains the difference between luxury and the concept of ‘See Now, Buy Now’.

October 25, 2016

Managing an employee whose family owns the business can be a tough task, according to Alexis Grolin, representative of Mulliez Family. He was speaking at CEIBS 5th Family Heritage Forum on September 24, 2016. He believes it helps if they have learned the business from the ground up, through internships and hard work in and outside of the family business. It also helps if experienced managers...

October 20, 2016

Many second-generation entrepreneurs have enjoyed a comfortable life from birth. Nevertheless, unlike other privileged children of the wealthy, these entrepreneurs have spurned cushy jobs or family wealth handed to them on a plate, preferring instead to start a business of their own. The new breed of entrepreneur is no longer content with the established way of doing things.

Jamie Lim,...

October 18, 2016

“When you’re a brand, you look at your customers. Your customers are on WeChat; so you have to be there,” says CEIBS Adjunct Professor of Marketing, Michel Gutsatz. He points out that the multi-purpose app takes up 35% of the four hours per day the average Chinese person spends on his phone. Savvy prestige brands, Prof. Gutsatz says, can use the platform as a relationship builder, one that...

October 17, 2016

“The change in luxury, not just here in China but globally, has definitely affected our strategy,” says Daegal Ritz, Senior Vice President for Marketing at BSH Home Appliances (China) Co., Ltd. He was speaking on the side lines of the 8th CEIBS Prestige Brands Forum. “[In terms of] digital, we see that China is pretty much in the lead. So for us, China is a hub to learn how to play on this...

October 17, 2016

Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the...

October 08, 2016

Our alumni share their success stories during the 2016 CEIBS Alumni European Reunion, hosted at our Zurich Campus.  The reunion was a chance to experience ‘China Depth – Global Breadth’ once again, to remember why they chose CEIBS in the first place, and to look back at their accomplishments since their days in the classroom.

September 30, 2016

Find out why CEIBS - with locations in five cities across three continents - is the b school of choice, for every stage of your career.

September 30, 2016

The Chinese yuan officially became part of the IMF’s basket of currencies on October 1. In this excerpt from a previous interview in August 2015, CEIBS Professor of Economics and Finance Xu Bin explains why this is a good move not just for China but for the rest of the world.