The CEIBS INNOVATEChina X Michelin Global Innovation Challenge recently wrapped up on the school’s Shanghai campus. In this competition, a new generation of business leaders from around the world focused on China - the fastest-changing consumer market in the world - to face real, cutting-edge business challenges, propose innovative solutions, and help companies achieve continuous ingenuity in the context of globalisation. Co-organised by CEIBS and Michelin, participants competed to help TYREPLUS (Michelin’s automotive after-sales service brand) to build a sustainable innovation mechanism.

Thank you to Michelin for their sponsorship and co-leadership, our eight finalist teams drawn from CEIBS, The Hong Kong University of Science and Technology (HKUST), Yonsei University, Shanghai Jiao Tong University, and Peking University, and everyone who participated in and attended the contest.

To learn more about the CEIBS MBA Programme, ranked #1 in Asia for the ninth consecutive year in the Financial Times’ 2025 global MBA ranking, here: https://www.ceibs.edu/mba