The 4th China-Africa Economic and Trade Expo will take place in Changsha, China from 12 to 15 June 2025. Since the first edition in 2019, China-Africa trade has grown at a rapid rate, with China Customs reporting trade to have reached $300 billion at the beginning of 2025.

In this video, Director of CEIBS Africa and Associate Professor of Management Practice Gordon Kwesi Adomdza offers his insights into what makes China-Africa trade work, his thoughts on where it is headed, and his advice to Chinese enterprises looking to tap the vast potential of diverse and dynamic African markets.

Learn more about China Europe International Business School here: https://www.ceibs.edu