CEIBS would not be the acclaimed institution that it is today without its exceptional team of international faculty. Dr. Wang Gao is Professor of Marketing, Baosteel Chair in Marketing, Associate Dean and Director of Executive Education Programme, Director of the Chief Marketing Officer (CMO) Programme, and Programme Co-Director of Global CEO Programme for China at CEIBS. He teaches marketing management and strategy simulation on the CEIBS EMBA programme as well as various subjects in the Executive Education programme, including CEO, CMO, AMP, Business Growth, and company-specific programmes. 

Dr. Wang was previously Associate Professor and Deputy Chair of the Marketing Department at the School of Economics and Management, Tsinghua University, and Associate Director of China Retail Research Center. Before joining the Tsinghua faculty, he worked as a Senior Consultant at Information Resources Inc (IRI) in Chicago with responsibility for marketing model development. The models he developed were used by companies including Coca Cola, P&G, and Kraft. After returning to China, he consulted for Lenovo, Johnson & Johnson, Li Ning, Digital China, General Motors, Shanghai Cartoon Group and other companies.

Learn more about Dr. Wang and the rest of our distinguished faculty here.