• Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386
  • Faculty & Research

    Knowledge creation on China, from proven China experts.

    386

Video & Podcast

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October 18, 2016

“When you’re a brand, you look at your customers. Your customers are on WeChat; so you have to be there,” says CEIBS Adjunct Professor of Marketing, Michel Gutsatz. He points out that the multi-purpose app takes up 35% of the four hours per day the average Chinese person spends on his phone. Savvy prestige brands, Prof. Gutsatz says, can use the platform as a relationship builder, one that...

October 17, 2016

“The change in luxury, not just here in China but globally, has definitely affected our strategy,” says Daegal Ritz, Senior Vice President for Marketing at BSH Home Appliances (China) Co., Ltd. He was speaking on the side lines of the 8th CEIBS Prestige Brands Forum. “[In terms of] digital, we see that China is pretty much in the lead. So for us, China is a hub to learn how to play on this...

October 17, 2016

Michaela Merk, Associate Professor of Luxury Marketing, Retail and Digital Management at University Paris Dauphine, says prestige brands hoping to successfully adapt to – and even thrive in – today’s digital world need to remember that it all comes down to people. “Growing digitalisation drives, and needs, growing humanisation,” said the author of Luxury Sales Management, Winning over the...

October 08, 2016

Our alumni share their success stories during the 2016 CEIBS Alumni European Reunion, hosted at our Zurich Campus.  The reunion was a chance to experience ‘China Depth – Global Breadth’ once again, to remember why they chose CEIBS in the first place, and to look back at their accomplishments since their days in the classroom.

September 30, 2016

Find out why CEIBS - with locations in five cities across three continents - is the b school of choice, for every stage of your career.

September 30, 2016

The Chinese yuan officially became part of the IMF’s basket of currencies on October 1. In this excerpt from a previous interview in August 2015, CEIBS Professor of Economics and Finance Xu Bin explains why this is a good move not just for China but for the rest of the world.

September 30, 2016

The Chinese yuan officially became part of the IMF’s basket of currencies on October 1, 2016. CEIBS Professor of Economics and Finance Xu Bin explains the significance of this event for China and the rest of the world.

September 30, 2016

The Chinese yuan officially became part of the IMF’s basket of currencies on October 1, 2016. CEIBS Professor of Economics and Finance Xu Bin explains what this means for the Euro.