Faculty & Research
Faculty & Research
Faculty Profiles
Tan, Yinliang (Ricky)
Professor of Decision Sciences and Management Information Systems, CEIBS
Dr. Yinliang (Ricky) Tan is a Full Professor of Decision Sciences and Management Information Systems at China Europe International Business School (CEIBS). His research lies at the intersection of AI economics and AI management, with a particular focus on how artificial intelligence affects economic development, the digital economy, and AI transformation and organizational change. He has served as a visiting scholar at Stanford University’s Human-Centered Artificial Intelligence Institute (HAI) and the Digital Economy Lab.
Prior to joining CEIBS, Dr. Tan was a tenured Professor of Decision and Information Sciences and Bauer Chair Professor at the C.T. Bauer College of Business, University of Houston, where he also served as DBA Program Director and Area Coordinator for Supply Chain Management. Before that, he was Assistant Professor, Associate Professor, and Executive Director of the Goldring Institute of International Business at the Freeman School of Business, Tulane University, where he earned tenure and held an endowed professorship.
Dr. Tan received his Ph.D. from the Warrington College of Business at the University of Florida, specializing in Information Systems and Operations Management. His research focuses on artificial intelligence and the digital economy, generative AI and large language models, and the managerial mechanisms underlying enterprise AI transformation, and he has extensive collaboration experience with leading companies in both China and the United States. He also has substantial teaching experience in data analytics and was named Teacher of the Year at the Freeman School of Business.
Professor Tan has published more than 20 papers in top-tier management and business journals recognized by the Financial Times, including Management Science, MIS Quarterly, Information Systems Research, Production and Operations Management, Manufacturing & Operations Management, and Human Relations. Professor Tan has also received several best paper awards. Currently, he serves as a Senior Editor for Production and Operations Management, Associate Editor for Information Systems Research, Decision Support Systems and Information & Management, Department Editor for the Decision Sciences Journal, and Editorial Board Member for Journal of Operations Management, Journal of Management Information Systems and Journal of Association for Information Systems.
In 2019, Professor Tan was named one of the world's Top 40 Business School Professors Under 40 by Poets & Quants and received an Early Career Achievement Award from the Decision Science Institute. In 2022, he was awarded the Sandy Slaughter Early Career Award by the INFORMS Information Systems Society for his contributions to the information systems field. In 2025, he received the CEIBS Annual Best Research Award and the Best Case Award from the UK Case Centre.
In his spare time, Dr. Tan enjoys collecting art and historical manuscripts and is particularly interested in the intersections of art, history, and technology.
- Ph.D. Operations Management and Information Systems, University of Florida, US
- M.S. Industrial Engineering, University of Florida, US
- B.A. Logistic Engineering, Tongji University, China
- Artificial Intelligence
- Digital Economy
- Digital Transformation
- AI and Business Transformation
- Future Technology
- Data Visualization
- Art Finance and Investment
- 2025 Outstanding Case Writer, Hot Topic: Generative AI, business and society, The Case Centre Awars and Competitions
- 2024 China Europe International Business School Best Case Award, Special Award
- 2024 Best Senior Editor Award, Production and Operations Management Journal
- 2023 Global Supply Chain and Logistics Award, Industrial Engineering Operations Management Society International
- 2023 Lucile and Leroy Melcher Excellence in Research Award, University of Houston
- 2022 Sandra A. Slaughter Early Career Award, The Information Systems Society, INFORMS
- 2019 Carol J. Latta Emerging Leadership Award for Outstanding Early Career Scholars, Decision Science Institute
- 2019 Irving H. LaValle Research Excellence Award, Tulane University
- 2019 The Most Outstanding 40 Business Professors under 40, Poets & Quants
- 2019 Best Reviewer Award, Production and Operations Management Journal
- 2018 Dean's Excellence in Graduate Teaching Award, Tulane University
- 2017 Best Problen-Driven Analytical Research Paper, 2017 Decision Science Institute (DSI) Annual Conference
- 2016 Irving H. LaValle Research Excellence Award, Tulane University
- 2013 Research Grant Awardees, Wharton Customer Analytics Initiative, Un iversity of Pennsylvania
- 2011 Ray M. Greenly Scholarships, National Retail Federation (NRF) Foundation
- 2008 Baosteel Group Scholarship (a Fortune 500 Company Scholarship)
- 2008 First-Class Scholarship, Tongji University (Top 1%)
Governmental enforcement against piracy on media platforms(Meiqian Li, Guowei Liu, Guofang Nana, Yinliang (Ricky) Tan) , Decision Support Systems, Forthcoming
"Social Pricing of Luxury Products in a Distribution Channel"(Yuetao Gao, Shaoxuan Liu, Bo Shen, Yiliang (Ricky) Tan) , Production and Operations Management, Forthcoming
The Hidden Impact of Prosumers and Its Fair Mitigation(Junghee Lee, Lai Wei, Ming Hu, Yingliang (Ricky) Tan) , Production and Operations Management, 2025
Game of brands: Managing brand spillover in a co-opetitive supply chain(Ling Zhong, Jiajia Nie, Yinliang (Ricky) Tan) , Transportation Research Part E: Logistics and Transportation Review, Volume 199, July 2025, 104100, 2025
Quality management in supply chain: Strategic implications and the paradox of AI inspection(Jun Pei, Ruiqi Wang, Ping Yan, Yinliang (Ricky) Tan) , Decision Sciences, 2025
Agency models in online platforms: A review of recent developments and future prospects(Yinliang (Ricky) Tan, Chuanbin Yu, Yang Liu, Quan Zheng) , European Journal of Operational Research , 319 679-695, 2024
Information Transparency With Targeting Technology for Online Service Operations Platform(Ailing Xu, Yinliang (Ricky) Tan, Qian-Chu He) , Production and Operations Management, 33(6) 1410-1425, 2024
Physician Adoption of AI Assistant(Ting Hou, Meng Li, Yinliang (Ricky) Tan, Huazhong Zhao) , Manufacturing & Service Operations Management, 26(5): 1639-1655, 2024
"Implications of blockchain-powered marketplace of preowned virtual goods"(Yinliang (Ricky) Tan) , Production and Operations Management, 2024
"When investors meet consumers: The roles and interactions of different backers in the crowdfunding market"(Feiqiong Wei, Yinliang(Ricky) Tan, Haibing Gao, Huazhong Zhao) , Decision Sciences, 2024
"Dinner at Your Doorstep: Service Innovation via the Gig Economy on Food Delivery Platforms"(Geng Sun, Yeongin Kim, Yinliang (Ricky) Tan, Geoffrey G. Parker) , Information Systems Research, 2024
"'High' innovators? Marijuana legalization and regional innovation"(Stephanie Cheng, Pengkai Lin, Yinliang Tan (Ricky), Yuchen Zhang) , Production and Operations Management, 32 (3): 685-703, 2023
"Benefits of sourcing alternative inputs of manufacturers for suppliers"(Yuetao Gao, Norman Johnson, Bo Shen, Yinliang(Ricky) Tan) , Production and Operations Management, 32, 1880-1894, 2023
"Mitigating the psychologically detrimental effects of supervisor undermining: Joint effects of voice and political skill"(Shuahua Sun, Michael Burke, Huaizhong Chen, Yinliang(Ricky) Tan, Jiantong Zhang, Lili Hou) , Human Relations, 75 (1) 87-112, 2022
“Socialize More, Pay Less: Randomized Field Experiments on Social Pricing”(Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan, Huazhong Zhao) , Information Systems Research, 33(3):935-953, 2022
"Less is More? The Strategic Role of Retailer's Capacity"(Yinliang (Ricky) Tan, Yan Xiong, Haibing Gao, Xi Li, Huazhong Zhao) , Production and Operations Management, 30, 10, 1059-1478, 2021
"When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement"(Subodha Kumar, Yinliang(Ricky) Tan, Lai Wei) , Information Systems Research, 31, 2, 589-606, 2020
"Altruism or Shrewd Business? Implications of Technology Openness on Innovations and Competition"(He Huang, Geoffrey Parker, Yinliang(Ricky) Tan, Hongyan Xu) , MIS Quarterly, 44, 3, 1049-1071, 2020
"Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value"(Haibing Gao, Huazhong Zhao, Yinliang(Ricky) Tan, Ya(Lisa) Lin, Lai Wei) , Production and Operations Management, 29, 12, 1059-1478, 2020
"Strategies analysis of luxury fashion rental platform in sharing economy"(Yixuan Feng, Yinliang(Ricky) Tan, Yongrui Duan, Yu Bai) , Transportation Research, 142, 12, 1366-5545, 2020
"Multi-Attribute Procurement Auctions in the Presence of Satisfaction Risk"(He Huang, Liming Liu, Geoffrey Parker, Yinliang(Ricky) Tan, Hongyan Xu) , Production and Operations Management, 28, 5, 1059-1478, 2019
"Strategic Analysis of Dual Sourcing and Dual Channel with an Unreliable Alternative Supplier"(Baozhuang Niu, Jiawei Li, Jie Zhang, Hsing Kenneth Cheng, Yinliang(Ricky) Tan) , Production and Operations Management, 28, 3, 1059-1478, 2019
"Captivate: Building blocks for implementing active learning"(Brent Kitchens, Tawnya Means, Yinliang(Ricky) Tan) , Journal of Education for Business, 93, 2, 0883-2323, 2018
"How Add-on Pricing Interacts with Distribution Contracts"(Xianjun Geng, Yinliang(Ricky) Tan, Lai Wei) , Production and Operations Management, 27, 4, 1059-1478, 2018
"Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E-Commerce Model"(Lin Tian, Asoo J. Vakharia, Yinliang(Ricky) Tan, Yifan Xu) , Production and Operations Management, 27, 8, 1059-1478, 2018
"How Add-on Pricing Interacts with Distribution Contracts"(Xianjun Geng, Yinliang(Ricky) Tan, Lai Wei) , Production and Operations Management, 27, 4, 606-623, 2018
"Strategic Analysis of the Agency Model for Digital Goods"(Yinliang(Ricky) Tan, Janice E. Carrillo) , Production and Operations Management, 26, 4, 1059-1478, 2017
"Mitigating Inventory Overstocking: Optimal Order-up-to Level to Achieve a Target Fill Rate over a Finite Horizon"(Yinliang(Ricky) Tan, Anand A. Paul, Qi Deng, Lai Wei) , Production and Operations Management, 26, 11, 1059-1478, 2017
"The Agency Model for Digital Goods"(Yinliang Tan, Janice E. Carrillo, Hsing Kenny Cheng) , Decision Sciences, 47, 4, 2016
"The Demand Effects of Joint Product Advertising in Online Videos"(Anuj Kumar, Yinliang(Ricky) Tan) , Management Science, 61, 8, 1921-1937, 2015
"Inventory Planning for a Modular Product Family"(Anand Paul, Yinliang(Ricky) Tan, Asoo J. Vakharia) , Production and Operations Management, 24, 7, 1059-1478, 2015
"The Agency Model for Digital Goods: Strategic Analysis of Dual Channels in Electronic Publishing Industry"(Yinliang(Ricky) Tan, Janice E. Carrillo) , 2014 PICMET Conference Proceedings, 2014
"Book Chapter: The Multi-product Newsvendor Problem: Review, Extensions, and Directions for Future Research"(Nazli Turken, Yinliang Tan, Asoo J. Vakharia, Lan Wang, Ruoxuan Wang, and Arda Yenipazarli) , Handbook of Newsvendor Problems, International Series in Operations Research & Management Science, 2012
