Faculty & Research
Faculty & Research
Faculty Profiles
Tan, Yinliang (Ricky)
Professor of Decision Sciences and Management Information Systems, CEIBS
Dr. Yinliang (Ricky) Tan is a Full Professor of Decision Sciences and Management Information Systems at China Europe International Business School (CEIBS). Professor Tan has also served as a visiting scholar at Stanford University's Human-Centered Artificial Intelligence Institute and Digital Economy Lab. Prior to joining CEIBS, Professor Tan was a tenured faculty of Decision and Information Sciences at the C.T. Bauer College of Business, University of Houston (on leave 24-25). During his time there, he held various positions, including Senior Bauer Fellow, DBA Program Director, and Area Coordinator for Supply Chain Management. Additionally, he served as the Associate Director of the Human-Centered Artificial Intelligence Institute at the University of Houston and a Senior Research Fellow at the HPE Data Science Research Institute. Before these roles, he worked as an Assistant Professor, Associate Professor, and Executive Director of the Goldring Institute of International Education at the Freeman School of Business, Tulane University, where he achieved tenure and was awarded an endowed professorship.
Dr. Tan graduated from the Warrington College of Business at the University of Florida, specializing in Operations Management and Information Systems. His research primarily focuses on artificial intelligence and the digital economy. He has extensive work experience and has collaborated with numerous leading businesses in China and the USA. Additionally, Professor Tan has significant teaching experience in data analysis and has been awarded the Freeman School of Business's Teacher of the Year.
Professor Tan has published more than 20 papers in top-ranked management and business journals recognized by the Financial Times, including Management Science, MIS Quarterly, Information Systems Research, Production and Operations Management, Manufacturing & Operations Management, and Human Relations. Professor Tan has also received several best paper awards. Currently, he serves as a Senior Editor for Production and Operations Management (FT 50), Department Editor for the Decision Sciences Journal, Associate Editor for Information & Management, and Editorial Board Member for Information Systems Research, Journal of Operations Management, and Journal of Management Information Systems.
In 2019, Professor Tan was named one of the world's Top 40 Business School Professors Under 40 by Poets & Quants and received an Early Career Achievement Award from the Decision Science Institute. In 2022, he was awarded the Sandy Slaughter Career Achievement Award by INFORMS Information Systems Society for his contributions to the information systems field. He is also the winner of Outstanding Case Writer awarded by The Case Centre Awars and Competitions 2025 under the hot topic of 'Generative AI, business and society'.
In his spare time, Professor Tan enjoys collecting art and historical manuscripts.
- Ph.D. Operations Management and Information Systems, University of Florida, US
- M.S. Industrial Engineering, University of Florida, US
- B.A. Logistic Engineering, Tongji University, China
- Artificial Intelligence
- Digital Economy
- Future Technology
- Supply Chain Management
- AI and Business Transformation
- Data Visualization
- Future Technology
- Art Investment
- 2025 Outstanding Case Writer, Hot Topic: Generative AI, business and society, The Case Centre Awars and Competitions
- 2024 Best Senior Editor Award, Production and Operations Management Journal
- 2023 Global Supply Chain and Logistics Award, Industrial Engineering Operations Management Society International
- 2023 Lucile and Leroy Melcher Excellence in Research Award, University of Houston
- 2022 Sandra A. Slaughter Early Career Award, The Information Systems Society, INFORMS
- 2019 Carol J. Latta Emerging Leadership Award for Outstanding Early Career Scholars, Decision Science Institute
- 2019 Irving H. LaValle Research Excellence Award, Tulane University
- 2019 The Most Outstanding 40 Business Professors under 40, Poets & Quants
- 2019 Best Reviewer Award, Production and Operations Management Journal
- 2018 Dean's Excellence in Graduate Teaching Award, Tulane University
- 2017 Best Problen-Driven Analytical Research Paper, 2017 Decision Science Institute (DSI) Annual Conference
- 2016 Irving H. LaValle Research Excellence Award, Tulane University
- 2013 Research Grant Awardees, Wharton Customer Analytics Initiative, Un iversity of Pennsylvania
- 2011 Ray M. Greenly Scholarships, National Retail Federation (NRF) Foundation
- 2008 Baosteel Group Scholarship (a Fortune 500 Company Scholarship)
- 2008 First-Class Scholarship, Tongji University (Top 1%)
"Implications of blockchain-powered marketplace of preowned virtual goods"(Yinliang (Ricky) Tan) , Production and Operations Management, Forthcoming
"When investors meet consumers: The roles and interactions of different backers in the crowdfunding market"(Feiqiong Wei, Yinliang(Ricky) Tan, Haibing Gao, Huazhong Zhao) , Decision Sciences, Forthcoming
"Dinner at Your Doorstep: Service Innovation via the Gig Economy on Food Delivery Platforms"(Geng Sun, Yeongin Kim, Yinliang (Ricky) Tan, Geoffrey G. Parker) , Information Systems Research, Forthcoming
"Social Pricing of Luxury Products in a Distribution Channel"(Yuetao Gao, Shaoxuan Liu, Bo Shen, Yiliang (Ricky) Tan) , Production and Operations Management, Forthcoming
Quality management in supply chain: Strategic implications and the paradox of AI inspection(Jun Pei, Ruiqi Wang, Ping Yan, Yinliang (Ricky) Tan) , Decision Sciences, 2025
Agency models in online platforms: A review of recent developments and future prospects(Yinliang (Ricky) Tan, Chuanbin Yu, Yang Liu, Quan Zheng) , European Journal of Operational Research , 319 679-695, 2024
Information Transparency With Targeting Technology for Online Service Operations Platform(Ailing Xu, Yinliang (Ricky) Tan, Qian-Chu He) , Production and Operations Management, 33(6) 1410-1425, 2024
Physician Adoption of AI Assistant(Ting Hou, Meng Li, Yinliang (Ricky) Tan, Huazhong Zhao) , Manufacturing & Service Operations Management, 26(5): 1639-1655, 2024
"'High' innovators? Marijuana legalization and regional innovation"(Stephanie Cheng, Pengkai Lin, Yinliang Tan (Ricky), Yuchen Zhang) , Production and Operations Management, 32 (3): 685-703, 2023
"Benefits of sourcing alternative inputs of manufacturers for suppliers"(Yuetao Gao, Norman Johnson, Bo Shen, Yinliang(Ricky) Tan) , Production and Operations Management, 32, 1880-1894, 2023
"Mitigating the psychologically detrimental effects of supervisor undermining: Joint effects of voice and political skill"(Shuahua Sun, Michael Burke, Huaizhong Chen, Yinliang(Ricky) Tan, Jiantong Zhang, Lili Hou) , Human Relations, 75 (1) 87-112, 2022
“Socialize More, Pay Less: Randomized Field Experiments on Social Pricing”(Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan, Huazhong Zhao) , Information Systems Research, 33(3):935-953, 2022
"Less is More? The Strategic Role of Retailer's Capacity"(Yinliang (Ricky) Tan, Yan Xiong, Haibing Gao, Xi Li, Huazhong Zhao) , Production and Operations Management, 30, 10, 1059-1478, 2021
"When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement"(Subodha Kumar, Yinliang(Ricky) Tan, Lai Wei) , Information Systems Research, 31, 2, 589-606, 2020
"Altruism or Shrewd Business? Implications of Technology Openness on Innovations and Competition"(He Huang, Geoffrey Parker, Yinliang(Ricky) Tan, Hongyan Xu) , MIS Quarterly, 44, 3, 1049-1071, 2020
"Social Promotion: A Creative Promotional Framework on Consumers’ Social Network Value"(Haibing Gao, Huazhong Zhao, Yinliang(Ricky) Tan, Ya(Lisa) Lin, Lai Wei) , Production and Operations Management, 29, 12, 1059-1478, 2020
"Strategies analysis of luxury fashion rental platform in sharing economy"(Yixuan Feng, Yinliang(Ricky) Tan, Yongrui Duan, Yu Bai) , Transportation Research, 142, 12, 1366-5545, 2020
"Multi-Attribute Procurement Auctions in the Presence of Satisfaction Risk"(He Huang, Liming Liu, Geoffrey Parker, Yinliang(Ricky) Tan, Hongyan Xu) , Production and Operations Management, 28, 5, 1059-1478, 2019
"Strategic Analysis of Dual Sourcing and Dual Channel with an Unreliable Alternative Supplier"(Baozhuang Niu, Jiawei Li, Jie Zhang, Hsing Kenneth Cheng, Yinliang(Ricky) Tan) , Production and Operations Management, 28, 3, 1059-1478, 2019
"Captivate: Building blocks for implementing active learning"(Brent Kitchens, Tawnya Means, Yinliang(Ricky) Tan) , Journal of Education for Business, 93, 2, 0883-2323, 2018
"How Add-on Pricing Interacts with Distribution Contracts"(Xianjun Geng, Yinliang(Ricky) Tan, Lai Wei) , Production and Operations Management, 27, 4, 1059-1478, 2018
"Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E-Commerce Model"(Lin Tian, Asoo J. Vakharia, Yinliang(Ricky) Tan, Yifan Xu) , Production and Operations Management, 27, 8, 1059-1478, 2018
"How Add-on Pricing Interacts with Distribution Contracts"(Xianjun Geng, Yinliang(Ricky) Tan, Lai Wei) , Production and Operations Management, 27, 4, 606-623, 2018
"Strategic Analysis of the Agency Model for Digital Goods"(Yinliang(Ricky) Tan, Janice E. Carrillo) , Production and Operations Management, 26, 4, 1059-1478, 2017
"Mitigating Inventory Overstocking: Optimal Order-up-to Level to Achieve a Target Fill Rate over a Finite Horizon"(Yinliang(Ricky) Tan, Anand A. Paul, Qi Deng, Lai Wei) , Production and Operations Management, 26, 11, 1059-1478, 2017
"The Agency Model for Digital Goods"(Yinliang Tan, Janice E. Carrillo, Hsing Kenny Cheng) , Decision Sciences, 47, 4, 2016
"The Demand Effects of Joint Product Advertising in Online Videos"(Anuj Kumar, Yinliang(Ricky) Tan) , Management Science, 61, 8, 1921-1937, 2015
"Inventory Planning for a Modular Product Family"(Anand Paul, Yinliang(Ricky) Tan, Asoo J. Vakharia) , Production and Operations Management, 24, 7, 1059-1478, 2015
"The Agency Model for Digital Goods: Strategic Analysis of Dual Channels in Electronic Publishing Industry"(Yinliang(Ricky) Tan, Janice E. Carrillo) , 2014 PICMET Conference Proceedings, 2014
"Book Chapter: The Multi-product Newsvendor Problem: Review, Extensions, and Directions for Future Research"(Nazli Turken, Yinliang Tan, Asoo J. Vakharia, Lan Wang, Ruoxuan Wang, and Arda Yenipazarli) , Handbook of Newsvendor Problems, International Series in Operations Research & Management Science, 2012
