February 26, 2024. Zurich - China Europe International Business School (CEIBS) and the Swiss-Chinese Chamber of Commerce (SCCC) recently orchestrated a remarkable event at the CEIBS Zurich campus, blending insights, networking, and Chinese New Year festivities. This exclusive gathering doubled as a commemoration of CEIBS' 30th anniversary in the auspicious Year of the Dragon, symbolising the convergence of cultural heritage and renewal.

Over 150 distinguished guests, including Chinese dignitaries, esteemed alumni, high-profile business partners, and MBA/GEMBA prospects gathered at the campus. Notable attendees also included CEIBS Director of Global EMBA Programme Professor Bala Ramasamy and the GEMBA 2023 cohort, who were onsite undertaking an overseas module at the CEIBS Zurich Campus.

His Excellency Wang Shiting, Chinese Ambassador to Switzerland, graced our campus in person and delivered an inspiring presentation entitled "China is the New China," contributing to the significance of the event. Ambassador Wang highlighted three key areas of China's new development. Firstly, he emphasised the shift from GDP-oriented development to high-quality development, promoting innovative, coordinated, green, open, and shared development concepts. Secondly, he discussed new ways of living, exemplified by the significant transformation of digital payment methods and diversified transportation options in China, including low-carbon alternatives such as electric vehicles and bike-sharing. Moreover, in a society that is becoming more and more digitised, with examples like e-commerce and live stream commerce, Ambassador Wang delved into new forms of employment. In conclusion, he expressed confidence in China's economy, noting its strong resilience, enormous potential, vast room for maneuver, and long-term sustainability, asserting that this foundation remains unchanged. Ambassador Wang also acknowledged CEIBS' achievements over the past 30 years and expressed confidence in its continued growth on the global stage.

His Excellency Jürg Burri, Swiss Ambassador to China, sent a special video welcome message to the event, highlighting positive prospects for Swiss-Chinese relations, underscoring CEIBS' pivotal role in fostering closer Sino-European ties and bringing European management expertise to China. In his message, Ambassador Burri extended his best wishes on the "double celebration" of the Chinese New Year of the Dragon and CEIBS’ 30th anniversary, acknowledging CEIBS for bringing European management expertise to China and highlighting its role in fostering closer Sino-Swiss ties. "On one hand, CEIBS brings European management know-how and practices to China," Ambassador Burri said. “On the other hand, it also offers western executives the chance to gain an in-depth understanding of doing business in China.”

Emphasising Switzerland's strategic location as a gateway to Europe, he recognised CEIBS's impact on both Chinese and European companies. Ambassador Burri then traced the historical development of Sino-Swiss relations, noting milestones such as the 1974 trade agreement and the 2014 Free Trade Agreement. He commended the positive outcomes of recent high-level meetings, including plans for visa-free entry to China for Swiss residents and advancements in the free trade agreement. Reflecting on the auspicious Year of the Dragon, Ambassador Burri expressed confidence in the continued development of business relations between the two countries and encouraged collaboration among business leaders, extending gratitude to CEIBS for its contribution to this relationship. “As the Swiss Ambassador to China, I am glad to witness the remarkable achievements of CEIBS and its role in fostering closer ties between our two nations,” he concluded.

Mr. Michael Settelen, Senior Consultant from China Marco Group (CMG), then delivered a compelling keynote speech. His address explored China's evolving political economy, current economic policies, growth strategies, and European business sentiment.

The event also featured captivating performances by talented Chinese musicians, showcasing mezzosoprano and Guqin compositions, adding an additional layer of cultural flair to the celebration.

The CEIBS and SCCC Chinese New Year Celebration stands as a testament to CEIBS’ commitment to bridging business relationships, fostering cultural exchange, and facilitating collaboration. The event's theme, "China is the New China," serves as a powerful symbol of our dedication to understanding and embracing the evolving dynamics and positive outlook of Sino-Swiss relations and business collaboration.

As we reflect on the occasion, we not only celebrate the successes of today but also cast our vision towards the future. This event coincides with CEIBS' 30th anniversary, a milestone that inspires us to anticipate the next 30 years of growth and excellence. We eagerly look forward to the continued expansion of our global impact, the forging of new partnerships, and the unwavering pursuit of excellence that will define the next chapter in our institution's remarkable journey.