简体中文
Quick Login
  • Apply for MBA
  • Apply for Finance MBA
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for HEMBA
  • Apply for DBA
  • Apply for Executive Education
  • CEIBS iCampus
  • Transcript & Certificate
简体中文
Quick Login
  • Apply for MBA
  • Apply for Finance MBA
  • Apply for EMBA
  • Apply for Global EMBA
  • Apply for HEMBA
  • Apply for DBA
  • Apply for Executive Education
  • CEIBS iCampus
  • Transcript & Certificate
  • Programmes
    • Programmes Overview
    • MBA
      • Introduction
      • Programme Overview
        • Curriculum
        • One-Year Option
        • Coordinated Degrees
        • Strategy Project
        • China Modules
        • Overseas Modules
        • Int'l Exchange
        • Watch Online Lectures
      • Our Faculty
      • Campus Life
        • Class Profile
        • Student Life
        • Student Ambassadors
        • Student Stories
        • Student Committee
        • Mentoring Programme
      • Career Prospects
        • Career Support
        • Latest Career Report
        • Success Stories
        • Alumni Career Support
        • Recruiters
        • Visiting Leader Executive Coaching
      • Admissions & Financial Aid
        • Requirements
        • Application Process
        • Expenses & Financial Aid
        • Overseas Applicants
        • Living at CEIBS
      • CEIBS MBA Deferred Admission
      • Upcoming Events
      • Pre-MBA Camps
      • Campus & Location
      • FAQ & Contact Us
        • Common Questions
        • Get in Touch
    • Finance MBA
      • Introduction
      • Programme
        • Curriculum Structure
        • Mentoring Programme
        • F4 Series
      • Our Students
        • Class Statistic
      • Admissions
        • Admission Announcement
        • Application Requirements
        • Application Procedure
        • Tuition & Fees
      • Faculty
      • FAQ
      • Contact FMBA
    • MiM (Switzerland)
    • Executive MBA
      • Global EMBA
        • Introduction
        • Programme
          • Curriculum Structure
          • Learning Objective
          • Programme Schedule
        • Admissions
          • Application Requirements
          • Application Process
          • Evaluation
          • Tuition & Financial Support
        • Our Students
          • Class Profile
          • Alumni Community
        • Faculty Insights
        • Admission Events
        • Video Library
          • Infosessions
          • Online Lectures
        • GEMBA FAQ
        • Contact GEMBA
      • EMBA in Chinese
        • Programme
          • Overview
          • World-class Faculty
          • Curriculum Structure
        • Our Students
        • Admissions
          • Application Process
          • Tuition & Fees
        • Contact Us
      • HEMBA
        • Introduction
          • Overview
          • Partners
          • Curriculum
          • Professors
        • Admissions
          • Application
          • Evaluation
          • Tuition
        • News & Events
        • Contact Us
    • DBA (Switzerland)
    • PhD
      • Introduction
      • Supervisors
      • Admissions
      • Bulletin
      • Contact Us
    • Executive Education
      • Introduction
      • Open Enrolment Programmes
        • All
        • C-suite Series
        • General Management
        • Family Business
        • Strategy
        • Finance and Accounting
        • Leadership
        • Operations Management
        • Negotiation and Decision-making
        • Organisation and Management
        • Marketing and Sales
        • Digitalisation
        • Industry Programmes
        • Alumni Status Programmes
        • Entrepreneurship
      • Find Your Programme
      • Company Specific Programmes
      • FAQ
      • Contact Us
      • Download
      • Applicant Services Centre
    • Entrepreneur Camp
      • Programmes
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Admissions
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Faculty & Guest Speakers
      • Contact Us
    • Programmes in Zurich
    • Programmes in Accra
      • Introduction
      • Global Executive MBA
      • Executive Education
        • About Exec Ed
        • ODP Programme
        • WELA Programmes
        • AMP Programme
        • CEIBS Difference
        • Exec Ed FAQ
      • Visit Us
      • Brochures Download
      • Contact Us In Africa
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
        • Working Papers
        • Books
        • Research Reports
        • Real Situation Learning Method
        • CEIBS Institutional Repository
        • CEIBS Knowledge
        • Audio & Video
      • Seminars/Conferences
        • Forums
        • Seminars
        • Symposiums
      • Research & Case Centres
        • Research Areas
        • Research Centres
        • CEIBS Think Tank
        • Case Centre
        • CEIBS Lujiazui International Institute of Finance
        • Teaching and Research Bases
      • Newsletters & Announcements
        • CEIBS Quarterly Newsletters
        • Faculty Awards
    • Thought Leadership
    • Faculty Positions Open
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
      • TheLINK
        • TheLINK Home
        • Archive
        • Contact TheLINK
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Alumni Lifelong Learning
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • About Ceibs
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • International Advisory Board
      • Corporate Advisory Board
    • Rankings & Accreditation
    • Media Centre
      • News
      • Media Coverage
      • CEIBS Stories
      • Audio & Video
      • CEIBS Newsletter
      • Media Contact
      • Social Media
      • CEIBS Teddy
    • Upcoming Events
    • CEIBS ESG
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra
  • Programmes
    • Programmes Overview
    • MBA
      • Introduction
      • Programme Overview
        • Curriculum
        • One-Year Option
        • Coordinated Degrees
        • Strategy Project
        • China Modules
        • Overseas Modules
        • Int'l Exchange
        • Watch Online Lectures
      • Our Faculty
      • Campus Life
        • Class Profile
        • Student Life
        • Student Ambassadors
        • Student Stories
        • Student Committee
        • Mentoring Programme
      • Career Prospects
        • Career Support
        • Latest Career Report
        • Success Stories
        • Alumni Career Support
        • Recruiters
        • Visiting Leader Executive Coaching
      • Admissions & Financial Aid
        • Requirements
        • Application Process
        • Expenses & Financial Aid
        • Overseas Applicants
        • Living at CEIBS
      • CEIBS MBA Deferred Admission
      • Upcoming Events
      • Pre-MBA Camps
      • Campus & Location
      • FAQ & Contact Us
        • Common Questions
        • Get in Touch
    • Finance MBA
      • Introduction
      • Programme
        • Curriculum Structure
        • Mentoring Programme
        • F4 Series
      • Our Students
        • Class Statistic
      • Admissions
        • Admission Announcement
        • Application Requirements
        • Application Procedure
        • Tuition & Fees
      • Faculty
      • FAQ
      • Contact FMBA
    • MiM (Switzerland)
    • Executive MBA
      • Global EMBA
        • Introduction
        • Programme
          • Curriculum Structure
          • Learning Objective
          • Programme Schedule
        • Admissions
          • Application Requirements
          • Application Process
          • Evaluation
          • Tuition & Financial Support
        • Our Students
          • Class Profile
          • Alumni Community
        • Faculty Insights
        • Admission Events
        • Video Library
          • Infosessions
          • Online Lectures
        • GEMBA FAQ
        • Contact GEMBA
      • EMBA in Chinese
        • Programme
          • Overview
          • World-class Faculty
          • Curriculum Structure
        • Our Students
        • Admissions
          • Application Process
          • Tuition & Fees
        • Contact Us
      • HEMBA
        • Introduction
          • Overview
          • Partners
          • Curriculum
          • Professors
        • Admissions
          • Application
          • Evaluation
          • Tuition
        • News & Events
        • Contact Us
    • DBA (Switzerland)
    • PhD
      • Introduction
      • Supervisors
      • Admissions
      • Bulletin
      • Contact Us
    • Executive Education
      • Introduction
      • Open Enrolment Programmes
        • All
        • C-suite Series
        • General Management
        • Family Business
        • Strategy
        • Finance and Accounting
        • Leadership
        • Operations Management
        • Negotiation and Decision-making
        • Organisation and Management
        • Marketing and Sales
        • Digitalisation
        • Industry Programmes
        • Alumni Status Programmes
        • Entrepreneurship
      • Find Your Programme
      • Company Specific Programmes
      • FAQ
      • Contact Us
      • Download
      • Applicant Services Centre
    • Entrepreneur Camp
      • Programmes
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Admissions
        • Entrepreneurial Leadership Camp
        • Venture Capitalist Camp
      • Faculty & Guest Speakers
      • Contact Us
    • Programmes in Zurich
    • Programmes in Accra
      • Introduction
      • Global Executive MBA
      • Executive Education
        • About Exec Ed
        • ODP Programme
        • WELA Programmes
        • AMP Programme
        • CEIBS Difference
        • Exec Ed FAQ
      • Visit Us
      • Brochures Download
      • Contact Us In Africa
  • Faculty & Research
    • Faculty Profiles
      • All
      • By Department
      • Distinguished Faculty
      • Faculty Emeritus
      • Other Faculty
    • CEIBS Research
      • Research Publications
        • Working Papers
        • Books
        • Research Reports
        • Real Situation Learning Method
        • CEIBS Institutional Repository
        • CEIBS Knowledge
        • Audio & Video
      • Seminars/Conferences
        • Forums
        • Seminars
        • Symposiums
      • Research & Case Centres
        • Research Areas
        • Research Centres
        • CEIBS Think Tank
        • Case Centre
        • CEIBS Lujiazui International Institute of Finance
        • Teaching and Research Bases
      • Newsletters & Announcements
        • CEIBS Quarterly Newsletters
        • Faculty Awards
    • Thought Leadership
    • Faculty Positions Open
    • International Fellowship Programme
  • Alumni
    • Global Network
      • Introduction
      • Alumni Chapters
      • Alumni Clubs/Associations
    • News and Stories
      • Alumni News
      • Alumni Stories
      • TheLINK
        • TheLINK Home
        • Archive
        • Contact TheLINK
    • Alumni Services
      • CEIBS iCampus User Guide
      • Transcript & Certificate
      • Frequently Asked Questions
      • Alumni App Download
    • Alumni Lifelong Learning
    • Alumni Activities
    • Give to CEIBS
      • CEIBS Education Foundation
      • Our Giving Projects
    • Contact Us
  • About Ceibs
    • Introduction
      • Establishment
      • Presidents' Message
      • Milestones
      • Management Committee
      • International Advisory Board
      • Corporate Advisory Board
    • Rankings & Accreditation
    • Media Centre
      • News
      • Media Coverage
      • CEIBS Stories
      • Audio & Video
      • CEIBS Newsletter
      • Media Contact
      • Social Media
      • CEIBS Teddy
    • Upcoming Events
    • CEIBS ESG
    • Support Us
      • Founding Members
      • Our Giving Projects
    • Partner Schools
    • Careers
    • Contact Us
  • Library
    • Library Home
    • About the Library
    • Database
    • Research Tools
    • Institutional Repository
    • Guides
    • Services
    • Events
    • Library FAQ
    • Contact Us
  • Locations
    • Shanghai
    • Beijing
    • Shenzhen
    • Zurich
    • Accra
  • Introduction
    • Establishment
    • Presidents' Message
    • Milestones
    • Management Committee
    • International Advisory Board
    • Corporate Advisory Board
  • Rankings & Accreditation
  • Media Centre
    • News
    • Media Coverage
    • CEIBS Stories
    • Audio & Video
    • CEIBS Newsletter
    • Media Contact
    • Social Media
    • CEIBS Teddy
  • Upcoming Events
  • CEIBS ESG
  • Support Us
    • Founding Members
    • Our Giving Projects
  • Partner Schools
  • Careers
  • Contact Us
Make an Enquiry

Breadcrumb

  • Home
  • About Ceibs
  • Upcoming Events
Saturday, June 24, 2023

Masterclass Tokyo: Rethinking Consumers and Competition in the China Market


Back
Printer Friendly Page

Join us on June 24, 2023, for this special Masterclass in Tokyo, Japan on the theme of Rethinking Consumers and Competition in the China Market.

What is the Masterclass ?

The Masterclass series features talks by CEIBS faculty at locations around the world. The audience for these invitation-only lectures includes alumni and friends of CEIBS. Participants have the opportunity to meet with our faculty, admissions team, and local alumni. Furthermore, by attending the lecture experience, participants can deepen their understanding of CEIBS’ China-focused content. The Masterclass series is aimed at strengthening our connection with our international community and engaging our alumni post-graduation and beyond.

About the lecture

As it recovers from COVID, China’s market is exhibiting many new characteristics. On the macro level, businesses are emerging and consolidating in fast-growing industries such as elderly care and electronic vehicles. On the micro level, Chinese consumers are becoming increasingly more active on digital channels, more open to domestic brands, and more forward-looking in spending and consumption. Chinese brands now are utilizing innovative strategies to deliver “consumer success,” ranging from creating direct-to-consumer channels to using AI to enhance marketing and operation efficiency. In this lecture, Prof. Zhang Lingling will provide her analysis on the post-COVID China market with a focus on:

  • What are some new trends for Chinese consumers and the China market after COVID?
  • What new practices are Chinese brands adopting to serve customer needs and win the market?
  • What are the opportunities and challenges in emerging sectors such as elderly care and electronic vehicles?
  • What are the implications for Japanese brands competing in the China market today?

Our speakers


Dr. Frank Bournois
CEIBS Vice President and Dean;
Professor of General Management and Leadership


Dr. Lingling Zhang
Assistant Professor of Marketing, CEIBS

Event Details

Date: June 24, 2023 @ 18:30
Venue: Shangri-La Hotel TOKYO, Marunouchi Trust Tower main, 1-8-3 Marunouchi, Chiyoda-ku, Tokyo, 100-8283 Japan
Language: English

Agenda

18:30-19:00     Registration
19:00-19:30     Welcome by Prof. Frank Bournois and alumni sharing
19:30-21:00     Masterclass on the theme of Rethinking Consumers and Competition in the China Market.
21:00-22:00     Networking

Contact: Please email Christina Mou at mchristina@ceibs.edu with any enquiries.

CLICK HERE TO REGISTER

CONNECT WITH CEIBS

WeChat
PRIVACY POLICY MAKE AN ENQUIRY 30th Anniversary CEIBS iCampus Webmail

CAMPUSES AND LOCATIONS

  • SHANGHAI
  • BEIJING
  • SHENZHEN
  • ZURICH
  • ACCRA
699 Hongfeng Road, Pudong, Shanghai 201206, P.R.C. ( Virtual Reality Campus Tour | Map | Campus Layout )
Tel:+86-21-2890 5890
Admissions Hotline:+86-21-2890 5588
Email:info@ceibs.edu
Make an Enquiry
MORE DETAILS
Building 20, Zhongguancun Software Park, 8 Dongbeiwang West Road, Haidian District, Beijing 100193, P.R.C ( Map )
Tel:+86-10-8296 6600
Email:info@ceibs.edu
Make an Enquiry
MORE DETAILS
142 Zimao St., Qianhai Cooperation Zone, Shenzhen 518066, P. R. C.
Tel:+86-755-3699 5111
Email:info@ceibs.edu
Make an Enquiry
MORE DETAILS
Zurich Campus, CEIBS Switzerland AG, Hirsackerstrasse 46, P.O. Box, CH-8810 Horgen
Tel:+41 44 728 99 86
Email:info.zh@ceibs.edu
Website:https://europe.ceibs.edu/
Make an Enquiry
MORE DETAILS
5 Monrovia Road, East Legon, Accra, Ghana
Tel:+233 544315238; +233 302745944
Nigeria Office,
No.2 Louis Solomon street, Victoria Island, Lagos, Nigeria
Tel: +234 7068105054
Email:africaprogram@ceibs.edu
Website:https://www.ceibs.edu/africa
Make an Enquiry
MORE DETAILS

Copyright © 2025 China Europe International Business School.   沪ICP备12032981号    1沪公网安备 31011502016087号