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Marketing in the Age of AI

Many companies have invested heavily in developing artificial intelligence (AI) applications in the marketing field, from AI-enabled chatbots and personalised recommendation systems to AI-powered dynamic pricing and other automations for marketing optimisations. As AI is increasingly deployed in marketing functions, however, it has also created fears and challenges for humans. Many questions remain for AI-driven marketing: What roles do marketers play in AI applications? How should marketers collaborate with AI? How do consumers respond to AI applications when they interact with AI machines?

During this event, CEIBS Professor of Marketing Wang Qi will review some recent developments in AI from the field of marketing. Prof. Wang will also examine recent research findings regarding:

1. The benefits/challenges of AI applications in marketing
2. The relationship between humans and AI and the future of AI in marketing