Bluff and bluster won’t stop competitor attacks when it comes to earnings reports

When it comes to announcing earnings that are lower than expected, companies are often tempted to mask realities behind a convoluted wall of words. But is this approach really in their best interest? CEIBS Assistant Professor of Strategy Wei Guo teams up with Boston College’s Metin Sengul and Tieying Yu to assess the use of vague and complex language in disclosing negative earnings surprises. Read here.