China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China

We talk with Professor Juan Antonio Fernandez and Professor Laurie Underwood about their new book China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China.

China CEO II offers an in-depth look at the opportunities and challenges for leaders of multinational companies doing business in China today. Drawing on research cultivated from interviews conducted with more than two dozen China-based executives and consultants, the book features front-line insights from a range of organisations, including AB InBev, Bosch, Carrefour, Coca-Cola, IKEA, L’Oréal, Sony, Tata, Victoria’s Secret and more.

China CEO II is available for purchase on Amazon here.

About the authors

Juan Antonio Fernandez is an Associate Dean, Professor of Management and the Director of the #MBA Programme here at #CEIBS. For more on his teaching and research interests, please visit his CEIBS faculty profile here.

Laurie Underwood (CEIBS MBA 2002) is a Senior Consultant at Sino Associates Global and a Senior Associate Professor of Management at Xi’an Jiaotong-Liverpool University in Suzhou. For more information about China CEO II, please contact her via LinkedIn here.