Faculty Profiles

Fernandez, Juan Antonio
Professor Emeritus, CEIBS
Juan Antonio Fernandez is Professor Emeritus at China Europe International Business School (CEIBS). He joined CEIBS in 2000 and previously was Professor of Leadership in HR/OB Department, he also served as Associate Dean and MBA Director at CEIBS from 2017 to 2020, Director of the Centre of Entrepreneurship from 2002 to 2005, the Director of the Diploma in Management Programme at CEIBS from 2000 to 2002. He was appointed as Senior Fellow a second time at Harvard Kennedy School (USA) from January to June 2016 after previously holding the title from August 2011 to July 2012. He was a Visiting Scholar at the University of Lancaster (UK) in 2006 and 2007.
Before joining CEIBS, he was professor at the School of International Business (ESCI) in Barcelona, Spain. He has taught at the Korean Development Institute (Korea), Asian Pacific University (Japan), IESE (Spain), John Cabot University (Italy), and EADA (Spain).
From 1997 to 1999 he was a member of the faculty of the Management Development Program at the Food and Agricultural Organisation (FAO) of the United Nations. His prior experience includes serving as the CFO and member of the board of directors of Anfi del Mar S.A., Norway, advisor to the Ministry of Commerce of the Government of the Canary Islands, and Financial Analyst for the Industrial Spanish Bank, Spain. He was also the Assistant to the Commercial Attaché of the Spanish Embassy in Venezuela.
Prof. Fernandez received his Ph. D. and MBA degrees from IESE, Spain. He received a Diploma in Economics from The Economic Institute, University of Colorado, USA. He also received a degree of master in Liberal Arts on Psychology from Harvard University in 2018.
His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, Asian Case Research Journal, and the Barcelona Management Review. He has contributed to the following books: Employment and Manager's Career and State-Owned Enterprise Reform: Chinese Practice & Spanish Experience. He is the author and co-author of a number of teaching cases. He has co-authored five books:
- CHINA CEO: Voices of Experience (2006), John Wiley & Sons.
- Chinese SOEs Reform: CEO and Industry Perspective (2007), Routledge.
- China CEO: A Field Guide and China Entrepreneur (2007), John Wiley & Sons.
- China Entrepreneur (2009), John Wiley & Sons.
- Chinese Entrepreneurs (2010), CEIBS. His current research is in the area of Chinese culture and management.
- América Latina en China (2014), LID Editorial Mexicana.
He has given presentations about his Chinese research in India, Japan, South Korea, UK, France, Italy, Chile, Peru, Mexico, Mongolia, Ghana, Zambia and Spain. At CEIBS he also receives numerous groups from Latin America, Europe, USA and Africa.
- 1997 Ph.D. in Business Administration, IESE, University of Navarra
- Managing Multinationals in China: CEOs experience
- Chinese State Enterprises: adaptation to the market economy
- Foreign Entrepreneurs in China
- Challenges of Doing Business in China
- Cross cultural management
- Leading Change
- Strategy Business Simulations
- Design Thinking and Creativity
- Leadership
Innovative to the Core: Stories from China and the World
Chinese Entrepreneurs, 2010
CEIBS
China Entrepreneur, 2009
John Wiley & Sons
China CEO: A Field Guide and China Entrepreneur, 2007
John Wiley & Sons
Chinese SOEs Reform: CEO and Industry Perspective, 2007
Routledge
CHINA CEO: Voices of Experience, 2006
John Wiley & Sons
2025-04-23 The Wheel of Happiness | The Art of Living by Prof. Juan Antonio Fernandez: Episode 2
2025-04-23 Making Change Happen | The Art of Living by Prof. Juan Antonio Fernandez: Episode 4
2025-04-23 Defining Success & Your Life Goals | The Art of Living by Prof. Juan Antonio Fernandez: Episode 1
2025-04-23 Turning Vision to Action | The Art of Living by Prof. Juan Antonio Fernandez: Episode 3
2024-09-12 CEO of Chinese AI company on how to leverage artificial intelligence | From Classroom to Boardroom
2023-05-10 Innovative to the Core: Leading the Transformation
2023-05-04 Innovative to the Core: Leadership
2023-04-25 Innovative to the Core: Talent
2023-04-20 Innovative to the Core: Norms & Systems
2023-04-12 Innovative to the Core: Culture Matters
2023-04-05 Innovative to the Core: Introduction
2023-03-29 Innovative to the Core: Stories from China and the World
2022-11-14 Mindfulness for Stress Reduction
2022-08-30 Is innovation crucial to a company’s success? Not everyone thinks so
2021-11-25 Juan Antonio Fernandez: Blending East and West, Looking Back to See Ahead (2021)
2021-08-20 Is innovation crucial to a company’s success? Not everyone thinks so
2020-03-07 Poets & Quants: Prof Juan Fernandez says COVID-19 offers an important teachable moment for schools
2020-01-09 Professor Juan Antonio Fernandez on why China is a rising force in business education
2017-07-03 Leaders: Try a Little Mindfulness