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Fernandez, Juan Antonio

Professor Emeritus, CEIBS

fjuan@ceibs.edu
(86) 21-28905129

Juan Antonio Fernandez is Professor Emeritus at China Europe International Business School (CEIBS). He joined CEIBS in 2000 and previously was Professor of Leadership in HR/OB Department, he also served as Associate Dean and MBA Director at CEIBS from 2017 to 2020, Director of the Centre of Entrepreneurship from 2002 to 2005, the Director of the Diploma in Management Programme at CEIBS from 2000 to 2002. He was appointed as Senior Fellow a second time at Harvard Kennedy School (USA) from January to June 2016 after previously holding the title from August 2011 to July 2012. He was a Visiting Scholar at the University of Lancaster (UK) in 2006 and 2007.

Before joining CEIBS, he was professor at the School of International Business (ESCI) in Barcelona, Spain. He has taught at the Korean Development Institute (Korea), Asian Pacific University (Japan), IESE (Spain), John Cabot University (Italy), and EADA (Spain).

From 1997 to 1999 he was a member of the faculty of the Management Development Program at the Food and Agricultural Organisation (FAO) of the United Nations. His prior experience includes serving as the CFO and member of the board of directors of Anfi del Mar S.A., Norway, advisor to the Ministry of Commerce of the Government of the Canary Islands, and Financial Analyst for the Industrial Spanish Bank, Spain. He was also the Assistant to the Commercial Attaché of the Spanish Embassy in Venezuela.

Prof. Fernandez received his Ph. D. and MBA degrees from IESE, Spain. He received a Diploma in Economics from The Economic Institute, University of Colorado, USA.  He also received a degree of master in Liberal Arts on Psychology from Harvard University in 2018.

His work has been published in Harvard Business Review (Spain), Business Week-China, Organizational Dynamics, Business Strategy Review, Asian Case Research Journal, and the Barcelona Management Review. He has contributed to the following books: Employment and Manager's Career and State-Owned Enterprise Reform: Chinese Practice & Spanish Experience. He is the author and co-author of a number of teaching cases. He has co-authored five books:

  • CHINA CEO: Voices of Experience (2006), John Wiley & Sons.
  • Chinese SOEs Reform: CEO and Industry Perspective (2007), Routledge.
  • China CEO: A Field Guide and China Entrepreneur (2007), John Wiley & Sons.
  • China Entrepreneur (2009), John Wiley & Sons.
  • Chinese Entrepreneurs (2010), CEIBS. His current research is in the area of Chinese culture and management.
  • América Latina en China (2014), LID Editorial Mexicana.

He has given presentations about his Chinese research in India, Japan, South Korea, UK, France, Italy, Chile, Peru, Mexico, Mongolia, Ghana, Zambia and Spain. At CEIBS he also receives numerous groups from Latin America, Europe, USA and Africa.

ACADEMIC DEGREES
RESEARCH INTERESTS
TEACHING INTERESTS
PUBLICATIONS
VIDEOS
IN THE MEDIA
ACADEMIC DEGREES
  • 1997 Ph.D. in Business Administration, IESE, University of Navarra
RESEARCH INTERESTS
  • Managing Multinationals in China: CEOs experience 
  • Chinese State Enterprises: adaptation to the market economy 
  • Foreign Entrepreneurs in China 
TEACHING INTERESTS
  • Challenges of Doing Business in China 
  • Cross cultural management
  • Leading Change 
  • Strategy Business Simulations 
  • Design Thinking and Creativity  
  • Leadership 
PUBLICATIONS

Innovative to the Core: Stories from China and the World

China CEO II

China Business Survey 2018

China Business Survey 2017

Chinese Entrepreneurs, 2010
CEIBS

China Entrepreneur, 2009
John Wiley & Sons

China CEO: A Field Guide and China Entrepreneur, 2007
John Wiley & Sons

Chinese SOEs Reform: CEO and Industry Perspective, 2007
Routledge

CHINA CEO: Voices of Experience, 2006
John Wiley & Sons

VIDEOS

2025-04-23 The Wheel of Happiness | The Art of Living by Prof. Juan Antonio Fernandez: Episode 2 

2025-04-23 Making Change Happen | The Art of Living by Prof. Juan Antonio Fernandez: Episode 4 

2025-04-23 Defining Success & Your Life Goals | The Art of Living by Prof. Juan Antonio Fernandez: Episode 1 

2025-04-23 Turning Vision to Action | The Art of Living by Prof. Juan Antonio Fernandez: Episode 3 

2024-09-12 CEO of Chinese AI company on how to leverage artificial intelligence | From Classroom to Boardroom

2023-05-10 Innovative to the Core: Leading the Transformation

2023-05-04 Innovative to the Core: Leadership

2023-04-25 Innovative to the Core: Talent

2023-04-20 Innovative to the Core: Norms & Systems

2023-04-12 Innovative to the Core: Culture Matters

2023-04-05 Innovative to the Core: Introduction

2023-03-29 Innovative to the Core: Stories from China and the World

2022-11-14 Mindfulness for Stress Reduction

2022-08-30 Is innovation crucial to a company’s success? Not everyone thinks so

2021-11-25 Juan Antonio Fernandez: Blending East and West, Looking Back to See Ahead (2021)

IN THE MEDIA

2021-08-20 Is innovation crucial to a company’s success? Not everyone thinks so

2021-04-30 CEIBS Professor of Management Juan Antonio Fernandez discusses his book China CEO II with Forbes magazine’s Russell Flannery

2020-03-07 Poets & Quants: Prof Juan Fernandez says COVID-19 offers an important teachable moment for schools

2020-01-09 Professor Juan Antonio Fernandez on why China is a rising force in business education

2017-07-03 Leaders: Try a Little Mindfulness

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