Pub No.
Volume 199, July 2025, 104100
Other Co-authors
Ling Zhong, Jiajia Nie, Yinliang (Ricky) Tan
Pub Year
Faculty Name
Department
Forthcoming
关闭
Pub Name
Transportation Research Part E: Logistics and Transportation Review
Link
https://www.ceibs.edu/sites/portal.prod1.dpmgr.ceibs.edu/files/Game%20of%20brands_Managing%20brand%20spillover%20in%20a%20co-opetitive%20supply%20chain%281%29.pdf
