This May marked China’s fifth annual China Brand Day. The aim of the initiative has been to aid in a shift from ‘Made in China’ to ‘Created in China,’ from ‘China Speed’ to ‘China Quality,’ and from ‘… More

China is now taking steps to roll out a nationwide carbon emissions trading scheme. In the past, China relied mainly on administrative directives to curb carbon emissions. For many enterprises, howev… More

Large-scale crises such as the COVID-19 pandemic can make things both complicated and terrible for start-ups. At the same time, however, the changes they bring almost invariably alter the opportunitie… More

‘Innovation’ is a buzzword which entrepreneurs and business professionals both love and hate. In any given industry, innovation is getting increasingly important and indispensable. Yet, when looking f… More

As we emerge from the wreckage of the COVID-19 pandemic, governments and businesses are beginning to weigh the risks and benefits of allowing spectators to return to major international sporting event… More

The role and influence of leaders on the regular operations of their organisations has been the topic of much research. But, when trouble strikes, are all leaders equally adept at guiding their ships… More

Blind boxes, in terms of how they reach the consumers, are an innovation. Digging deeper into the issue, you will learn the very marketing of blind boxes is called probabilistic selling. More

When it comes to announcing earnings that are lower than expected, companies are often tempted to mask realities behind a convoluted wall of words. But is this approach really in their best interest? More

For any family-held business, the question of succession is a compelling and often time-sensitive one. A recent study now examines the effects of a CEO’s temporal focus (to what extent they focus on p… More

What does it take for charities to get the 'just right' level of emotional appeal in their marketing approaches? More