Appendix: List of CEIBS Cases (in alphabetical order of title)

Advantech: Evolution of Its IoT Ecosystem Strategy (Bai Guo, Zhao Liman, Wang Zhenrong)

Alibaba vs. JD.com: An Analysis of Financial Statements and Investment Value (Chen Shimin, Huang Xiayan)

Alibaba vs. JD.com: Strategies, Business Models, and Financial Statements (Chen Shimin, Pan Dingwen, Huang Xiayan)

Alibaba's Values Dilemma (Bai Guo, Liu Geng)

Ant Financial: Tough Boundary Choices in Innovation (Zhu Xiaoming, Zhu Qiong, Ni Yingzi, Zhu Yifan)

Ant Forest: Starting From Environmental Protection (Rui Meng, Zhu Qiong)

Antigal: Brand and Company Value of a Family-Controlled Wine Business (Lucia Pierini, Martin Roll, Gianfranco Siciliano, Cao Zhijing)

Antigal: Strategy and Succession Challenges in a Family-Owned Vineyard with Global Ambitions (Lucia Pierini, Martin Roll, Gianfranco Siciliano, Cao Zhijing)

ApiYoo: A New Breed of Entrepreneurship (Wang Gao, Zhu Qiong, Zhang Rui)

Aspiration, Action, Determination: Zhu Jing, Founder of Sunkwan Group (Jean Lee, Zheng Xin, Zhao Liman)

AstraZeneca (China): Promoting Social Innovation with Holistic Disease Management Solutions Throughout the Patient Journey (Chen Weiru, Liu Geng)

AstraZeneca (China): Leveraging Offline Doctor-Patient Relationships in Online Healthcare Service Platform (Lin Chen, Liu Geng, Chiang Jeongwen)

Baman Technology: Building Supply Chains for “Boundaryless Dining” (Zhao Xiande, Ruan Liyang, Wang Liang)

Bank of China Liaoning Branch: Restructuring and Relocation (Katherine Xin, Zhong Jin)

Beryl: E-commerce Livestreaming Strategy (Lin Chen, Cao Zhijing)

Bosch HR Lab: Incubator for Agile Culture (Jean Lee, Iris Xue)

Budweiser APAC Spinoff (A/B): The Financial Strategy for Localization (Chen Shimin, David Hendrik Erkens, Iris Xue)

Canature's Sustainable Development: Explorations and Practices (Jean Lee, Ju Huirong)

Canyou Group: Creating a Sustainable Social Enterprise (Byron Lee, Zhao Liman, Peter Moran)

Chasm Security: Facing the Technology Startup's Dilemmas (A/B/C) (Vincent Chang, Zhao Liman, S. Ramakrishna Velamuri)

Chow Tai Fook's Hua Collection: Disruptive Branding in a Commoditized Market (Xiang Yi, Cao Zhijing, Li Yanyu)

Cifa: Cross-Cultural Integration with a Chinese Company (Gianfranco Siciliano, Delfino Corti, Cao Zhijing)

Coffee Commune: Making Social Impact with a Sustainable Business (Shameen Prashantham, Wu Fan)

Cotte Yolan: Succession and Strategic Transformation (Jean Lee, Zhao Liman)

Daddy Lab: A Chinese Social Enterprise's Dilemma (Daniel Han Ming Chng, Zhao Liman, Byron Lee, Peter Moran, Sun Heming)

DEI at Schneider Electric: From “Why” to “How” (Jean Lee, Zhao Liman)

Dow Greater China: Localizing the Corporate Sustainability Strategy (Lydia J. Price, Yu Haitao)

eStroke: How to Align Stakeholders and Reach Sustainability (Eric Bouteiller, Annie Chicoye, Liu Geng)

EVCard: Pioneering Car-Sharing in China (Gong Yan, Qian Wenying)

FamilyMart: “Internet Plus” Strategy (Lin Chen)

Fotile Group: Creating a Culture-Driven Organization (Jean Lee, Ju Huirong, Zhao Liman)

FreshFresh: An Online Fresh Food Supplier as a Lean Startup (Gong Yan, Zhao Liman)

Freshippo: Data-Driven Business Model Innovation (Vincent Chang, Zhu Qiong)

Grand Resort Bad Ragaz (A/B): Business Model Innovation in Wellness Tourism Industry/ When Medicine Meets Tourism (Vincent Chang, Iris Xue, Katherine Xin)

H&H Group: A Global Firm with Chinese Origins (A) (Emily M. David, Iris Xue)

HAP: Munich Re's Differentiation Strategy (Zhou Dongsheng, Ruan Liyang)

High-Ratio Stock Splits: Profit Cultural & Creative Group vs. Wolwo Bio-Pharmaceutical (Chen Shimin, Huang Xiayan)

Hope Noah: Is All-Inclusive Pricing an Effective Strategy for the Medical Tourism Industry? (Zhou Dongsheng, Ruan Liyang)

Huanxin: Pivoting to Shared Strollers? (Zhou Dongsheng, Ruan Liyang)

Huaqiangbei: The Epitome of Industry Development and Transformation in Shenzhen (Zhang Yu, Qian Wenying)

Huawei the Ren Zhengfei Way: the “Tough Guy” and His Corporate Philosophy (Jiing-Lih Larry Farh, Pi Xin)

InMobi: An Indian Internet Company Cracking China (Shameen Prashantham, Cao Zhijing)

Intel® GrowthX: Partnering with Entrepreneurs for Growth (Shameen Prashantham, Cao Zhijing)

J. Wong: Meizu's Hero or Enemy? (Flora F.T. Chiang, Zhang Chi, Thomas A. Birtch)

KEMET: Leading Change across Cultural Boundaries (A/B/C) (Katherine Xin, Zhong Jin)

Kering: Blazing a Trail in Sustainable Luxury (He Jinyu, Iris Xue)

KFC China: Building Competitive Advantages through Digitization (Lin Chen, Zhang Chi)

King's Flair International: A Bright Future in the Nanofiber Opportunity? (A/B) (Justin Law, Chen Shimin, Pamsy Hui, Anthony Pang, Alex Wong)

Leping Foundation: Introducing Venture Philanthropy to China (Lydia J. Price, Zhao Liman)

Li and Fung: Stay Public or Go Private? (A/B) (Justin Law, Chen Shimin, Jiang Li, Anthony Pang)

Li Fen: The Plight of an HR Manager (Flora F.T. Chiang, Zhang Chi)

LIDU Liquor: A Time-honored Baijiu Distiller's Digitalization (Hu Haibo, Chen Shimin, Wang Yiqin, Yu Fan)

LinkDoc: Commercial Exploration of Healthcare Big Data (Zhang Hua, Qian Wenying, Li Shuyang)

LiuGong: Integration Challenges in Poland (A/B) (Katherine Xin, Zhong Jin)

Luckin: From Brewing Coffee to Brewing Fraud (Raymond Chan, Chen Shimin, Justin Law, Sunny Sun)

Michelin China: Transforming the Personnel Function (Katherine Xin, Zhong Jin)

Natural Factory: The Role of CSR in Starting a Business (Rui Meng, Zhu Qiong)

Navigating EtonHouse through Crises: The Paradoxical Leadership of Ng Gim Choo (Jean Lee, Ju Huirong)

NOVA VISION: Digital Transformation of Service Retailing Industry (Chen Weiru, Zhao Liman)

Pandastroller: Accelerating Expansion of a Stroller-Sharing Business (Zhou Dongsheng, Ruan Liyang)

Phoenix: Facing the Disruptive Challenges of the Bike-Sharing Tide (Vincent Chang, Zhu Qiong)

Qinheyuan: Redefining Elderly Care (Rui Meng, Zhu Qiong)

QuMei's Takeover Bid for Ekornes (A/B): Decision-Making Process/ Transaction Arrangements (Huang Sheng, Zhang Chi, Meng Yuan)

Ruhnn: Marketing Influencers (Lin Chen, Cao Zhijing)

SAIC Maxus: Pioneering the C2B Model in China's Auto Industry in the Digital Era (Fang Yue, Qian Wenying)

Sanquan Food (A/B): Strategic Transformation and Inheritance at a Family Business/ Closed-loop Management of a Family Business Undergoing Strategic Transformation (Rui Meng, Feng Xiaoti)

Shanghai Shentong Metro Group: Strategic Transformation through Transit-oriented Development (Daniel Han Ming Chng, Zhao Liman, John Clarke, Alexander Sleptsov)

Smart Health (A/B): Negotiation with a Social Purpose— Role of Founder and CEO of Smart Health (Jamie Zheng)/ Role of Managing Director of XYZ Capital (Chris Liu) (Byron Lee, Zhao Liman)

Spark Education: Service Innovation and Exploration in Edutech (Lin Chen, Zhao Liman, Chiang Jeongwen)

The Evolution of Opple Lighting's E-commerce Business (Chen Weiru, Qian Wenying, Yuh-Chang Hwang, Shen Fei)

The Middle-Income Trap (MIT): A Provincial Comparison between Shaanxi and Jiangsu (Bala Ramasamy, Ruan Liyang, Zhang Jiarui)

Thoughtworks: Agile Innovation in the Digital Era (Wang Taiyuan, Zhao Liman, Daniel Han Ming Chng)

TIDIY Ceramics: Transforming a Traditional Manufacturing Business (Zhang Yu, Zhang Chi)

Transsion Holdings: Leveraging Disruption in Emerging Markets (Wang Taiyuan, Zhao Liman, S. Ramakrishna Velamuri)

Voles System's Bribery Accusations in China (Daniel Han Ming Chng, Pi Xin, Zhao Liman)

WinChannel's Digital Gambit to Revitalize Rural China (A/B) (Peter Moran, Daniel Han Ming Chng, Zhao Liman)

Winner Technology: Big Data Disruption in the Retail Industry (Xiang Yi, Ruan Liyang, Li Yanyu)

Wowprime's Brand Diversification Strategy (Terence Tsai, Zhu Qiong, Zhang Yunlu, Liu Jie)

WPG Holdings: Saving the Industry (Katherine Xin, Zhong Jin)

Wuling Hongguang MINIEV: A New Breed of Chinese Automaker (Wang Gao, Zhu Qiong)

Xibei's Business Model: Creating Shared Value for Stakeholders (Rui Meng, Zhu Qiong)

Xibei's Organization and Human Resource Management (Han Jian, Zhu Qiong, Guan Yiqian)

Xihaner Car Wash: Building a Sustainable Social Enterprise in China (Daniel Han Ming Chng, Zhao Liman, Sun Heming)

Yiliu Tech: Exploring Logistical Transparency (Zhao Xiande, Qian Wenying, Wang Liang)

Zotter Chocolate: Creating a Market in China (Shameen Prashantham, Zhao Liman)

ZUIG's Tender Offer Takeover of Zhenxing Biochem (A/B): Barbarians at the Gate/ Barbarians Enter the Gate (Huang Sheng, Huang Xiayan, Meng Yuan)