By CEIBS Professor of Marketing Jeongwen Chiang 

Alibaba’s ambition goes beyond its IPO, which is expected to be the largest technology debut in history . It will mark the beginning of a new regime on the global tech landscape, and give investors a closer look at the scale and growth of the Chinese “Internet Thinking” juggernaut. “Internet Thinking” is no passing fad. It is entrenched in nearly every marketing discipline of communications, PR, advertising, analytics, optimization, product development and customer service. And China’s taking its first bite. Read more on Forbes.com