Dr. Jeongwen Chiang is Professor Emeritus at the China Europe International Business School (CEIBS). He previously held the position of Professor of Marketing and Associate Dean at Cheung Kong Graduate School of Business (CKGSB). Earlier in his career, he was a faculty member at several prestigious institutions, including the University of Rochester, Washington University in Saint Louis, Hong Kong University of Science and Technology, and the National University of Singapore (NUS). He has also served in administrative roles, where he played a pivotal role in building academic structures at CKGSB and spearheaded the reform of academic performance assessment systems at both NUS and CEIBS.

Dr. Chiang holds a PhD in Economics from the University of Minnesota. His research interests span competitive analysis, consumer choice theory, and the measurement of consumer satisfaction, as well as competitive pricing, new product design, market forecasting, and the development and implementation of localized marketing strategies. His scholarly work has been published in leading academic journals such as Marketing Science and Management Science. Notably, his paper on consumer brand choice and purchase quantity in Marketing Science is widely cited in the academic community. In 2012, his article published in the Journal of Marketing Research earned the Best Research Paper Award. He has served on the editorial boards of several prestigious academic journals and as a member of the Academic Council of the American Marketing Association (China).

In addition to his academic contributions, Professor Chiang has extensive experience teaching EMBA and MBA marketing courses. He was also the Academic Director of the CEIBS-IESE-Wharton Joint Global CEO Program, a flagship tri-continental co-branded program. Beyond academia, Dr. Chiang has provided consulting services to multinational corporations such as Xerox, Merck, and HSBC (Hong Kong), drawing on his in-depth knowledge of how MNCs operate in Asia. He frequently delivers executive programs on B2C and B2B marketing for major state-owned enterprises like China Telecom, Aviation Industry Corporation of China, and China Mobile, as well as for domestic and international companies, including Hainan Airlines, Kraft Foods, 3M, Michelin, Novartis, SKF, and Syngenta. Dr. Chiang also has direct experience with new product development and launches in China and currently serves as a board member for OPPLE, a publicly traded company on the Shanghai Stock Exchange.