Marketing is one of the essential fields in the business world. Recent advancements in information technology and mobile applications have dramatically changed the landscape of marketing. The increasingly sophisticated and well linked ERP system has changed the marketing of B2B solutions, the emergence of new media has presented us a whole new world of online advertising, the popularity of smart phone applications has fundamentally changed consumers' behaviors in information acquisition and processing. While traditional marketing theories keep serving their educational purposes, these new challenges can be better explored and understood through the latest research in the field.
To address this need, the marketing department organizes research seminar series in marketing, where world class researchers are invited to CEIBS and present their research papers to our faculty member and potentially our students and alumni. The research series will share the latest research in the field and stimulate further original knowledge generation.
All interested parties are welcomed.